Director at The Andersen Partnership - Sourcr Insurance Recruiter of the year 2023/ Connecting Top Insurance Talent in QLD & WA
Insurance Brokers; struggling with finding new leads? Here’s what I recommend based on my 3 experience recruiting in the insurance industry. Insurance brokers need to be constantly on the lookout for leads because their business heavily relies on building and maintaining a steady stream of clients. Unlike many other professions, the nature of insurance sales means that brokers must continuously replace clients who may cancel policies, switch providers, or no longer need certain types of coverage. Without a proactive approach to lead generation, brokers risk facing significant gaps in their client base, which can severely impact their income and business growth. Furthermore, the insurance market is highly competitive, with numerous brokers and agencies vying for the attention of potential clients. By consistently seeking out new leads, brokers can stay ahead of their competition and position themselves as the go-to experts in their field. This not only helps in acquiring new clients but also strengthens their reputation and credibility. Regularly finding leads ensures brokers can offer a wider range of options and tailored solutions, meeting the diverse needs of their clients and enhancing overall customer satisfaction. In addition, the regulatory and economic environment surrounding insurance is constantly evolving. New policies, changes in legislation, and emerging risks require brokers to stay informed and adapt their offerings accordingly. Actively seeking leads allows brokers to identify new market trends and opportunities, enabling them to offer relevant and timely products to their clients. This adaptability is crucial for staying relevant in the industry and ensuring long-term success. If you learnt something, hit like! #insurancejobs #insurancerecruitment #careersininsurance
Joe Daley
2mo
At risk of being mildly confrontational, this felt like stating the obvious rather then actually providing any wisdom or insight. 3 tips to help brokers would be: - networking and referral partnerships - strong consultative and holistic approach will breed more client referrals - proactive management of renewal portfolio will maintain 99% of the clients
Abbie W.
2mo
I’d have to say my views vary quite significantly. I don’t source leads, my service and dedication allows for organic growth. No payments required. I educate my clients and their communities who in turn strengthen my personal brand. The only competitor we have are ourselves. Do all of the above and your retention can only ever strengthen and constant income will follow.
Insurance Risk Advisor & Advocate ▸ Providing Strategic Commercial & Corporate Insurance Broking Solutions
2moWithout sounding like a Karen I have a completely different view on this. We don't pay for ads or seek any leads. We have 99% retention and generally only lose clients if they sell their business, so no replacing, only marginal attrition. I have found that if you provide high quality advice that is educational and transparent, your clients know you have their business interests at heart. Both clients and referral partners then only want you to look after their friends, family ect. We bring in clients that want quality, and naturally that's who we get referred. I agree there is sales in every aspect of business, however I view insurance as consultancy and support which sells itself. Just a different approach, not disagreeing :)