Natalie MacLennan’s Post

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Dockers CEO | Levi Strauss & Company | Board Member

Last week, as part of Q3 earnings, LS&Co. announced that we are starting a strategic evaluation of Dockers, with the intent to sell the brand. Thank you to everyone who has reached out to check in on me, the Dockers team, and all of our colleagues across LS&Co. who work on the brand. The brand is steeped with potential, and we're focused on unlocking new possibilities that will further our ~ 40-year legacy. In the near term, we are rolling out revamped brand positioning that highlights our differentiated product portfolio, including some great new performance-based offerings that are already showing real traction. I'm extremely proud of our passionate and dedicated team and am excited about this evolution and the potential value it will unlock. Thank you, Dockers team + all the supporters, for all that you do and the love you have for this brand.

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Amii Barnard-Bahn, JD, PCC

Executive Advisor & Board Consultant | HR, Compliance & Ethics Expert | Contributor, Harvard Business Review | Ranked #1 Global Thought Leader in Careers & Legal | MG100 | Former CAO, CCO, CHRO

2mo

I know you'll lead this with grace and wisdom!

Your leadership and vision shine through, Natalie! The Dockers team is lucky to have such a passionate and dedicated guide as it enters its next chapter!

Lauren Kosteski

Indie Marketer Who Loves In-House Teams

3mo

I believe there’s so much potential here—an edited mix of product design, fresh styling, and consumer insight that can get y’all back into the conversation. I remember seeing great documentary content work by the team in about 2011 that was pretty inspiring. Reach out if you need any strategic help, creative ideation, or insight mining along the way!!! ⚓️⚓️⚓️⚓️⚓️⚓️⚓️⚓️

Congratulations, Julius! Your commitment to excellence and collaboration is truly inspiring. It's fantastic to see how your innovative approach is making such a positive impact for everyone. Looking forward to seeing how this initiative expands further!

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David J. Katz

EVP, CMO, Author, Speaker, Alchemist & LinkedIn Top Voice

3mo

Natalie MacLennan, over our 38-year partnership with Dockers, we have never felt more confident in the brand than we have during your leadership. The best is yet to come.

Rodrigo Martinez Gutierrez

Director @ El Puerto de Liverpool | Business Innovation, Strategy

3mo

There’s still enormous potential for this amazing brand. Natalie MacLennan keep up the great work and keep driving and motivating the amazing Dockers team. 👊🏼💥

It's great to see such a proactive approach to unlocking Dockers' potential. The revamped brand positioning sounds promising, and it's inspiring to hear about the dedicated efforts from the team. What kind of feedback have you received on the new performance-based offerings?

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Mariana Orozco

Brand Manager - Business Development- Fashion Retail

3mo

Congratulations for the new strategic. I hope the Dockers team have a success in the future.

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