😎 How to become a LinkedIn influencer?
That's the million-euro question. Well, I could've picked the brains of my former boss Guillaume Bernard, who's a pro at it. Or Fleur Bouré, whose content has been incredible for the past few months. But they were to busy.
For the past few weeks, I've been leading an internal project at Assist Digital: an employee advocacy program (IYKYK). For those who may not be familiar with the concept, employee advocacy is about empowering employees to be brand ambassadors for the company on their social media.
It's all about making your company shine through the voice of its your employees.
💡 Why do I believe employee advocacy is so powerful?
Because there's nothing more authentic than getting to know a company through its employees. It's way more genuine than any corporate marketing spiel. It's raw (kinda), it's spontaneous, BUT it does require some effort, a dash of confidence, and a good grasp of the LinkedIn game.
That's why the first step in our strategy was to train my awesome colleagues. Dropping knowledge on social media (and actually saying something useful) isn't something natural or easy. Plus, not everyone feels super comfortable putting themselves out there on social media. It's a skill that takes practice and guidance.
👩🏫 That's exactly why we've provided a dedicated training session (hi Alice Peuple) to help every employee understand what's at stake with employee advocacy. We've also set up some workflows to make the whole process easier, track our progress, and help people gain confidence.
⚡ Now that everyone is trained, the goal is to keep the momentum going with regular posts (we need to keep that LinkedIn algorithm happy, right?). And keeping everyone hyped about the strategy is challenging. I'll give you all an update on how we're doing in a few weeks.
In the meantime, if you have any pro tips, my comments are open.
#EmployeeAdvocacy #LinkedInTips #BrandAmbassadors #SocialMediaStrategy
Photo de George Pagan III sur Unsplash
Former Agency Model Turned Model Scout | Community-Centric Connoisseur | Championing Diversity in the Fashion Industry.
11moI participated in your Ultimate Skin Solution campaign as one of your models at the NY office and you all were the kindest group of people to work with! Great office atmosphere!! I wish you all the best of luck on your candidate search x!