Billie’s Post

In 2015, we created our first viral video for a client, racking up 14M+ views on Facebook & selling thousands of their 'Mr Whipster Whizzy Whisks'. The company we were working with did QVC-style presentations of cool products in stores like Debenhams (who remembers these?). We helped bring that concept online & it was super effective. The reason I'm telling you this is because there is a similar company on TikTok called 'Seen On TV Ltd' that is racking up tens of millions of views doing the same thing. They are using an interesting strategy to drive tons of engagement. Leading to millions of organic views. The strategy? Engagement Bait. There are mixed views about using this strategy. It can be seen as a bit cheap. But highly effective. I explain more in this clip. This was a clip from our latest podcast, '4 Clever Marketing Strategies NO ONE is Speaking About'. Full podcast: https://lnkd.in/eki3DiRa Have you heard of 'Engagement Bait'? What's your opinion?

In the future, your creativity need a product to make an impact! CEO and Founder of Nüclei Donye Taylor channeled her creativity into a product brand that is helping others live more creative lifestyles. Even better, she’s dropping gems on how you can do it too. In our newest podcast episode, we talk: -Evolving your creativity past a side hustle -Content inflation -Being a consumer and fan first -Creating intimacy with products -Creatives taking over the White House https://lnkd.in/eBM7KCpv

What do Bill Gates, Khloe Kardashian, and The View all have in common? They helped turn Boxbollen into a company that has generated over $30M in revenue! In this episode of the podcast, I chat with Jacob Eriksson and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. During our chat, they dive into how they’ve leveraged celebrity endorsements, media opportunities, and seasonal sales cycles to grow their business into a massive success – and give you tips to do the same. We talk about the strategic planning behind launching during the Christmas season and how the timing has become integral to their annual sales cycle, and they share how they ALMOST said no to a spot on The View – which turned into a HUGE sales push for them. Tune in to learn a ton about capitalizing on surprise opportunities, how to make the most of endorsements (the revenue may not come where you think it does!), and so much more. Check out the full episode on Spotify - https://lnkd.in/eaA2s-39 Apple - https://lnkd.in/eFT9p6VD YouTube - https://lnkd.in/e8quBgzh

Make sure to check out the latest episode of Mark Slatin, CCXP's podcast featuring an interview with Brittany Hodak: Here are three key takeaways from the conversation: 1. Start with Your Story Brittany emphasizes the importance of understanding and sharing your brand's story. You can create a deeper connection and build loyal superfans by aligning your story with your customers' stories. Remember, customers buy into who you are, not just what you offer. 2. Personalize and Exceed Expectations The SUPER model introduced by Brittany highlights the significance of personalization and exceeding expectations in customer experience. By personalizing interactions and consistently going above and beyond, you can create memorable experiences that differentiate your brand and foster customer loyalty. 3. Take Calculated Risks Brittany's advice to her 20-year-old self resonates with all of us - take the risk. Embracing challenges and stepping out of your comfort zone can lead to growth and valuable lessons. Don't be afraid to take risks, as they often lead to new opportunities and personal development. If you want to dive deeper into the world of creating superfans and enhancing customer experience, I highly recommend listening to the full episode with Brittany Hodak. You can find the episode on the Delighted Customers Podcast on your favorite podcast platform. #CustomerExperience #Superfans #PodcastEpisode #CXInsights #BusinessGrowth

Today's The Speed of Culture Podcast episode with Kory Marchisotto, CMO of E.L.F. BEAUTY and President, Keys Soulcare was by far one of my favorites! The concept of "fail forward" rings so true to what marketers need to do today. Take risks, learn from failures and let that propel you forward to the next decision. At Suzy we are constantly iterating with this philosophy in mind. E.L.F. is also putting consumers at the center by listening to their community and making smart business decisions based on what their brand loyalists are asking for! Link: https://lnkd.in/e2Fn9CBD #consumerinsights #marketers #beautybrands

From Taylor Swift to Chewy, learn how to create superfans like a pro with Brittany Hodak on the Delighted Customers Podcast with Mark Slatin, CCXP. 🎤 Explore the SUPER model for enhancing customer experience and driving brand loyalty. Listen now for expert insights! #BrandLoyalty #CustomerSuccess

Have you heard the news? The Women Owned Podcast is airing for a second season in 2024 on Spotify. To prepare, listen to all the episodes you've missed! https://lnkd.in/eDCFPjYD Like what you hear? Show your support by leaving a review, and feel free to like and follow #womeninbusiness #brandstrategy

As you get older...    Do you think about how your belief system was formed?    💥How you saw money being handled?    💥How you felt about being called "beautiful" or not being called "beautiful."    Then realizing how that shows up, and if you accept or blame?    This new episode of The Success Codes podcast Ep 69 is probably my most "raw and real," to use Astrid words, to date.😮    And I so truly appreciate my friend and returning guest Astrid Zayas MBA 💜 for the inspiration and exploration of this crucial topic and her joining me again on the podcast.     The conversation stems from the hot trend, aka craze, of skin care and tweens/teens. And an article that was on Today.com about parents being blamed for the spending at Sephora.    This podcast is a must listen on many levels..    And I will be sharing about it on and off this week.    Let us know what you think and thanks for watching/listening. 🙏     #beautytrends #womenempowerment #believeinyourself #beautyindustry

Thank you Melinda for offering your platform to explore this important topic that is affecting us all. To find answers: this is an invitation to explore the internal image we have of ourselves because that is the one influencing us and others (in this case, young girls). In this podcast I shared about my internal image. #selfdiscovery #selfawareness #selfawarenessjourney #selfexpression