Universal Music Group is looking for a Vice President, Marketing: - Miami, FL, USA - Full time opportunity - Mid Apply via the link or tag a friend who may be interested 👇🏼. https://lnkd.in/ggWz2Mp7
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Why music journalism matters and must compliment the algorithm. We sometimes reflect that press coverage doesn’t move the needle like it used to. Music media has been in decline for years. The news that Pitchfork is being folded into GQ Magazine is a blow for music fans. Streaming services and social media have replaced traditional music medias role in music discovery. - The value of music journalism is under threat. - The majority of people now use streaming services for music discovery. - Streaming services editorial playlist are losing influence and impact. Algorithmic streams are increasing for many artists. Spotify's Discovery Mode has given artists a choice to temporarily sacrifice a share of royalties to increase reach via Autoplay and Spotify Radio and we have seen great results from this tool for many of our artists. The value of a good press quote should never be underestimated. The advocacy of a respected journalist, tastemaker or playlist can be an invaluable catalyst for both emerging and established artists. Spencer Kornhaber captures the importance of music journalism writing in The Atlantic magazine; “music critics argue that songs matter for reasons—originality, beauty, meaning—that aren’t so easily categorizable.” he continues “…listeners, crave an intelligent arbiter in an era when music culture is so deeply shaped by algorithms, tribalism, and celebrity.” Music journalism matters now more than ever. Media support is vitally important in helping artist gain attention. The combination of human curation, tastemaker support and media advocacy alongside the work of the algorithm is what we strive to achieve in our artist campaigns. Yet once discovered the artist still has to work hard to win over an audience and create true fans. Music promotions sits at the forefront of helping artists navigate the changing media landscape. I wrote the piece in the link below to explain how the Kartel Music Group Agency team are adapting to the change in the media landscape and offering a new wave in hybrid music promotions. Get in touch if we can help. #musicindustry #musicbusiness #musicpromotion https://lnkd.in/ee4wsp63
Hybrid Campaigns | A New Wave in Music Promotions | KARTEL MUSIC GROUP
kartelmusicgroup.com
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In the evolving music industry, this DIY music PR guide highlights key steps for independent artists to navigate the media landscape effectively. Emphasizing the importance of visibility on various platforms, creating a professional electronic press kit, managing polished email communication, and staying active on social media, the article underscores the significance of personalized outreach. It introduces Soundcharts as a tool for data-driven PR optimization and offers insights on when to consider hiring a PR firm, such as before a tour or with a substantial listener base. While acknowledging a PR firm's potential benefits, the guide empowers artists to handle essential tasks independently, particularly when armed with data to shape their strategy. #DIYMusicPR #MusicIndustry #Soundcharts
How to Handle Your Own Music PR (or find a Music PR Firm)
soundcharts.com
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New Post: UMG to Distribute HYBE Globally, Taps Scooter Braun to Head Promotional Activities in North America - https://lnkd.in/g8e3YWcv - Universal Music Group (UMG) has expanded its relationship with HYBE to include the exclusive digital and physical distribution rights to the company’s artists for the next 10 years. UMG will also continue to collaborate with HYBE’s Weverse to onboard more UMG signees to the superfan platform. Scooter Braun, CEO of HYBE America, will take on new responsibilities with the new agreement. The SB Projects founder and former manager to Ariana Grande, Demi Lovato and J Balvin will now oversee all promotional and marketing collaborations between HYBE and UMG in North America. Related What U.S. Record Labels Can Learn From K-Pop’s Successes 03/26/2024 Notably, this exclusive distribution deal does not include social media sites YouTube, Meta and TikTok, allowing HYBE artists to remain on the short-form video app despite UMG’s current licensing feud with TikTok. The announcement builds upon the already established relationship between HYBE and UMG which started in 2017 with a partnership that gave UMG distribution rights to HYBE’s BTS in Japan. In late 2021, HYBE expanded the deal to grant UMG’s Geffen Records distribution rights for BTS in the United States and other regions, moving their U.S. distribution over from Sony Music’s Columbia Records. Geffen and HYBE also worked together via a joint venture to put together the Netflix and YouTube streaming documentary series The Debut: Dream Academy in which the two music companies work together to form an American girl group using HYBE’s K-pop methodology. Last year, BMG also moved some of its distribution to Universal Music. In October, the company announced that it would move its physical distribution to UMG’s Commercial Services divison, starting in the second quarter of 2024. It will be fully transitioned by the end of 2024. Related Universal Music Annual Revenue Crosses $12B After Strong Q4 for Recorded Music 03/26/2024 “A partnership of this magnitude only comes together when both sides are equally committed to continued growth,” says Bang Si-Hyuk, Chairman of HYBE. “UMG is an iconic music company and together with HYBE, the potential is endless. We are certain that this will expand our global footprint, while benefiting our fans, artists, and labels.” “Chairman Bang, Scooter Braun and Jiwon Park have brought an innovative and progressive visio
UMG to Distribute HYBE Globally, Taps Scooter Braun to Head Promotional Activities in North America
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Check out our article about the importance of collaboration in writing music for advertising on LBB (Little Black Book) - https://lnkd.in/eMNu8-GA #musicbyKOM #advertising #musicproduction #advertisingandmarketing #music
Collaboration Is Always the Right Move for KO Music | LBBOnline
lbbonline.com
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Senior Marketing & Brand Strategy Consultant at The Value Engineers | Sync at Coast To Coast Collective
As many of you will know, I'm a huge fan of Sonic branding and using audio to position your brand as well as visual levers. So while I appreciate the use of trending audio in wanting to create viral moments, I miss the use of custom songs and clever sync placements... Once upon a time marketers and advertisers wanted to stand out with the audio choices they made, rather than using the same trending audio clip that everyone else had access to. It will be interesting to see what impact the recent decisions by UMG X TikTok have on a potential return to custom music and sync choices for brands #sonicbranding #brandstrategy #musicmarketing
You've probably heard that Universal Music Group has pulled its catalog of music from TikTok, which includes songs by Taylor Swift, Ariana Grande, and Drake. Marketing Brew spoke to Movers+Shakers' SVP of Strategy, Ryan Ku, about our POV on the fallout from Universal's pullout. In the article, Ryan sheds light on crucial aspects that marketers need to consider. Here are some key takeaways that you'll learn: 1️⃣ The impact of Universal's decision on TikTok and the broader music industry. 2️⃣ Strategies for marketers navigating changes in platforms and licensing agreements. 3️⃣ Insights into the evolving relationship between music labels, social media platforms, and brands. 🔗: https://lnkd.in/gSbGyv7z Thank you, Jasmine Sheena, for this piece! #MarketingStrategy #IndustryInsights #TikTok #UniversalMusic #MusicOnTikTok
Marketers are watching the fallout from Universal’s decision to pull its music from TikTok
marketingbrew.com
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How a promotional use can be more costly when licensing music for your project... When it comes to incorporating music into your project, whether it's a 𝗳𝗶𝗹𝗺, 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁, or any 𝗼𝘁𝗵𝗲𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿, navigating the world of music licensing can be both complex and costly. One aspect that often surprises many creators is the increased expense associated with using music for promotional purposes. 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘂𝘀𝗲 involves incorporating music into materials explicitly designed to promote a product, service, or project. This can include 𝘁𝗿𝗮𝗶𝗹𝗲𝗿𝘀, 𝘁𝗲𝗮𝘀𝗲𝗿𝘀, 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝘀, and 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗶𝗱𝗲𝗼𝘀. Unlike using music in the final product itself, promotional materials are often distributed widely across various platforms, reaching a broad audience. One of the primary reasons why licensing music for promotional use can be more expensive is the 𝗲𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗿𝗲𝗮𝗰𝗵 and 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 these materials typically have. Movie trailers and teasers, for instance, are crafted to generate buzz and anticipation for an upcoming film. They are strategically placed in theaters, online platforms, social media channels, and even broadcast television, maximizing their visibility. As a result, 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝘂𝘀𝗲𝗱 in these trailers becomes an 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝗹 𝗽𝗮𝗿𝘁 of the 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻, significantly impacting the overall perception and success of the project. Additionally, promotional materials are often subject to 𝘀𝘁𝗿𝗶𝗰𝘁𝗲𝗿 𝗹𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 compared to the main content itself. This is because music used in trailers and teasers is typically 𝘀𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗲𝗱 𝘄𝗶𝘁𝗵 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 in a 𝗵𝗶𝗴𝗵𝗹𝘆 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝘄𝗮𝘆, enhancing the emotional resonance and storytelling. Promotional use also involves 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁𝘀 𝗯𝗲𝘆𝗼𝗻𝗱 𝗷𝘂𝘀𝘁 𝘀𝘆𝗻𝗰 𝗿𝗶𝗴𝗵𝘁𝘀. It may include additional rights such as 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗿𝗶𝗴𝗵𝘁𝘀, which come into play when the promotional material is shown in public spaces or broadcasted on television. These additional rights add complexity to the licensing process and contribute to the overall cost. In some cases, 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗰𝗹𝗲𝗮𝗿𝗮𝗻𝗰𝗲 and 𝗰𝗹𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘂𝘀𝗲 can be required. Given the widespread distribution of promotional materials and the potential for derivative works (such as international versions or extended cuts), rights holders may require 𝗮𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲𝘀 that their 𝗺𝘂𝘀𝗶𝗰 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘂𝘀𝗲𝗱 𝗶𝗻 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘀 and that they will receive compensation for any additional uses beyond the initial agreement. Need help with the licensing process? Send me a 𝗗𝗠 or if you know someone who could potentially use help in this area, check out the paid referral link in the comments. #music #licensing #promotion
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You've probably heard that Universal Music Group has pulled its catalog of music from TikTok, which includes songs by Taylor Swift, Ariana Grande, and Drake. Marketing Brew spoke to Movers+Shakers' SVP of Strategy, Ryan Ku, about our POV on the fallout from Universal's pullout. In the article, Ryan sheds light on crucial aspects that marketers need to consider. Here are some key takeaways that you'll learn: 1️⃣ The impact of Universal's decision on TikTok and the broader music industry. 2️⃣ Strategies for marketers navigating changes in platforms and licensing agreements. 3️⃣ Insights into the evolving relationship between music labels, social media platforms, and brands. 🔗: https://lnkd.in/gSbGyv7z Thank you, Jasmine Sheena, for this piece! #MarketingStrategy #IndustryInsights #TikTok #UniversalMusic #MusicOnTikTok
Marketers are watching the fallout from Universal’s decision to pull its music from TikTok
marketingbrew.com
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Licensing issues extend beyond YouTube copyright strikes or smaller brands using budget-friendly pop music. In the past 5 years, major global brands like CNN, Gymshark, Bang Energy, and Peloton Interactive faced lawsuits for not securing proper licenses for songs used in advertisements. One cost-effective legal solution to this issue involves utilizing brand-owned music. By leveraging technological advancements and tools such as amp's Sonic Hub, the process of creating and implementing proprietary sonic assets can be streamlined and tailored for brands seeking to establish a significant presence in global markets. Thank you to Forbes Agency Council for publishing my thought leadership feature on the sonic challenges experienced by brands and the opportunity that lies within brand-owned music. Read the rest of my feature here: https://hubs.la/Q02jjjCv0
Council Post: Licensing And Litigation: Navigating Brand Challenges In The Sonic Sphere
forbes.com
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Why a promotional use can be more costly when licensing music for your project... When it comes to incorporating music into your project, whether it's a 𝗳𝗶𝗹𝗺, 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁, or any 𝗼𝘁𝗵𝗲𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿, navigating the world of music licensing can be both complex and costly. One aspect that often surprises many creators is the increased expense associated with using music for promotional purposes. 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘂𝘀𝗲 involves incorporating music into materials explicitly designed to promote a product, service, or project. This can include 𝘁𝗿𝗮𝗶𝗹𝗲𝗿𝘀, 𝘁𝗲𝗮𝘀𝗲𝗿𝘀, 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝘀, and 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗶𝗱𝗲𝗼𝘀. Unlike using music in the final product itself, promotional materials are often distributed widely across various platforms, reaching a broad audience. One of the primary reasons why licensing music for promotional use can be more expensive is the 𝗲𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗿𝗲𝗮𝗰𝗵 and 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 these materials typically have. Movie trailers and teasers, for instance, are crafted to generate buzz and anticipation for an upcoming film. They are strategically placed in theaters, online platforms, social media channels, and even broadcast television, maximizing their visibility. As a result, 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝘂𝘀𝗲𝗱 in these trailers becomes an 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝗹 𝗽𝗮𝗿𝘁 of the 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻, significantly impacting the overall perception and success of the project. Additionally, promotional materials are often subject to 𝘀𝘁𝗿𝗶𝗰𝘁𝗲𝗿 𝗹𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 compared to the main content itself. This is because music used in trailers and teasers is typically 𝘀𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗲𝗱 𝘄𝗶𝘁𝗵 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 in a 𝗵𝗶𝗴𝗵𝗹𝘆 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝘄𝗮𝘆, enhancing the emotional resonance and storytelling. Promotional use also involves 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁𝘀 𝗯𝗲𝘆𝗼𝗻𝗱 𝗷𝘂𝘀𝘁 𝘀𝘆𝗻𝗰 𝗿𝗶𝗴𝗵𝘁𝘀. It may include additional rights such as 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗿𝗶𝗴𝗵𝘁𝘀, which come into play when the promotional material is shown in public spaces or broadcasted on television. These additional rights add complexity to the licensing process and contribute to the overall cost. In some cases, 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗰𝗹𝗲𝗮𝗿𝗮𝗻𝗰𝗲 and 𝗰𝗹𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘂𝘀𝗲 can be required. Given the widespread distribution of promotional materials and the potential for derivative works (such as international versions or extended cuts), rights holders may require 𝗮𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲𝘀 that their 𝗺𝘂𝘀𝗶𝗰 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘂𝘀𝗲𝗱 𝗶𝗻 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘀 and that they will receive compensation for any additional uses beyond the initial agreement. Need help with the licensing process? Send me a 𝗗𝗠 or if you know someone who could potentially use help in this area, check out the paid referral link in the comments. #music #licensing #promotion
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