Watch industry entrepreneur I Advisor in watches & luxury Industry analyst & strategist I Private label luxury watches
My take on Louis Vuitton's ambitions in fine watchmaking published on revolutionwatch.com. Jean Arnault is assembling a puzzle of horological expertise around La Fabrique du Temps which is continuously integrating the links of the whole value chain. The watchmakers team is growing and so are the ateliers dedicated to the métiers d'art with enamelling, engraving and guilloché. LV's strategy is ticking all the boxes with integrating the know-how and at the same time creating a lot of goodwill around initiatives such as the https://lnkd.in/eW4teXF2 . Collaborations with independant watchmakers are another path that the brand is using to foster its watchmaking legitimacy. The new Tambour is changing gears in terms of pricing and horological content and will hopefully gain the recognition from the watch aficionados that it deserves. The design of the watch has been redesigned in a more subtle way and after a little bit more than 20 years existence it might gain in the coming years the title of "icon" which have been very rare since the turn of the century. The decision to reposition LV's watchmaking is bold, but not putting the brand's future at stake with less than 1% of its total sales. The potential is there to grow it substantially. #louisvuitton #watchmaking #swissmade #lafabriquedutemps #revolutionwatch #horlogerie
I do agree, dear Oliver R. Müller. Bold and clever.
Great example of brand extension in the luxury business, thanks Oliver R. Müller for sharing!
Interesting ! Thank you for the information Oliver R. Müller
Enabling luxury goods brands to increase sales revenue through bespoke creative imagery.
10moA very interesting development.