Oliver R. Müller’s Post

FTSE 250-listed Rolex retailer Watches of Switzerland Group PLC (LSE:WOSG)’s second-quarter results come at a testing time for the European luxury sector. #Luxury stocks have underperformed in the latter half of 2023, with Louis Vuitton Moet Hennessy (EPA:MC), L’Oreal and Hermes losing some $270 billion in market value since April. On top of slowing demand for status symbols, WoS is facing another threat: Swiss #watchmaking giant and WoS’s hero product Rolex has ventured into direct competition with WoS following its acquisition of Bucherer, a leading Swiss watch retailer. #LSE #WOSG More at #Proactive #ProactiveInvestors http://ow.ly/6klu105017M

We’re excited to launch our new 𝐓𝐞𝐫𝐦 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐲 series where we break down important terms from various industries, making complex concepts easy to understand. Each day, we’ll dive into a new term and explain its meaning and how it impacts the industry. Today’s term is 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐫𝐢𝐜𝐢𝐧𝐠. This approach is commonly used in luxury goods and high-end services to create a perception of higher value and exclusivity. Find out how big brands like Gucci and Prada set their prices, check out our detailed research article on premium pricing here: https://lnkd.in/dF7dHbw4 Stay tuned for more insights! #TermOfTheDay #PremiumPricing #PricingStrategy #SciativeSolutions

Let's talk about a strategy that brands like Hermès and ROLEX have mastered within the luxury industry - the art of a scarcity strategy. What's the secret?💡The psychological impact of sell out stock, limited quantites and pre order only stock. Humans are wired to want what's rare and brands like Hermes and Rolex understands that. Enter the waitlist, a strategic playground for brands. Daniel Priestley shared great insights recently on how Rolex as a business shifted gears when they went from selling their watches to selling spots on a waitlist. The result? A narrative that transformed a timepiece transaction into an experience. A scarcity strategy transcends marketing tactics; it turns simple sales into memorable experiences. What are your insights and perspectives on the strategic implications of scarcity in luxury branding? 👇 #LuxuryBusinesses #LuxuryBranding #LuxuryMarketing

The largest luxury companies by market cap. 🛍️LVMH's market cap is almost 60% larger than the bottom 10 companies. 👜Hermès is by far the largest single-brand company on the list, 3.5x the size of Ferrari 🏎️for example. Despite owning 10+ brands including iconic maisons such as Gucci 🐝, Saint Laurent👠, and Bottega Veneta🎒, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B. 💍Tiffany & Co. got acquired by LVMH during the pandemic at a $16B valuation, which would place them at #8 on this list.

WSJ: Richemont (Cartier, Van Cleef & Arlen’s and Bucellati) vs Watches of Switzerland and Burberry — Luxury Goods Makers’ Fortunes are Split * Article fails to mention critical change in market with Rolex purchase of Bucherer (vertical integration with key distributor which potentially impacts a key driver and top-line product driving consumer visits to Watches of Switzerland — Rolex, as well as potentially affecting allocation of high demand watches btw distribution channels ). https://lnkd.in/euHrDauV

The 13 largest #luxury companies by market cap. Four fun facts: → $LVMH's market cap is more than double the size of the bottom ten companies combined. → $RMS is by far the largest single-brand company on the list, at 3.3x the size of $RACE. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, Brioni, and Bottega Veneta, $KER's revenue is "only" ~€20B, compared to Hermès' >€13B. → Tiffany & Co. was acquired by LVMH during the pandemic at a $16B valuation, which would place them at #8 on this list. Source: Quartr

🌟 Exciting news! Luxury retailers like Gucci and Chanel are making big moves in the American real estate market. Check out this article to learn more about their investments and how it could impact the industry. #LuxuryRetail #RealEstateInvestments

We just created this infographic that illustrates the 13 largest luxury companies by market cap. Four fun facts: → LVMH's market cap is almost 60% larger than the bottom 10 companies *combined*. → Hermès is by far the largest single-brand company on the list, 3.5x the size of Ferrari for example. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, and Bottega Veneta, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B. → Tiffany & Co. got acquired by LVMH during the pandemic at a $16B valuation, which would place them at #8 on this list.

The 13 largest luxury companies by market cap. Four fun facts: → LVMH's market cap is more than double the size of the bottom ten companies *combined*. → Hermès is by far the largest single-brand company on the list, 3.3x the size of Ferrari for example. → Despite owning 10+ brands including iconic maisons such as Gucci, Saint Laurent, Brioni, and Bottega Veneta, Kering's revenue is "only" ~€20B, compared to Hermès' >€13B. → Tiffany & Co. was acquired by LVMH during the pandemic at a $16B valuation, which would place them at #8 on this list.

Latest update on Luxury groups market cap