MullenLowe U.S.’s Post

Great insights on the evolution of Strategy in Advertising!

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck. It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special. We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically. So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.

Some gems here.

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

Never much mention in these articles about people not being invited back to judge again if they speak their mind about the work. Or they point out the collusion and fraud rampant in the award shows circuit. SEC take note. It's a small part of why I quit the 'industry' – though there really are some great people and ideas left (up in the rarest crema part), it's mostly become an engineering and accounting industry and it's getting a bit..."too hyper" and interconnected with other industries for quite many of us. And really, though real peer recognition is great - especially for craft – it's just become too clear the role the shiny awards play in keeping us all distracted from the harsh reality of how our world is working. "Well, what can we do?" is basically what thousands of people say when we all go "yeah, we know." Well, what have you been saying with YOUR mic? We always knew they'd come to gut the real creative departments first. I'd rather work with a real storyboard artist any day than the homogenous templates and ai bullshit now permeating the industry – and industries – at large. Farm or be farmed? How about them seeds...? It's becoming an autotune, lease-our-lives, pay-ahead-as-we-go panopticomic con and I decided to try something different. I'll walk away with my last award. Scriptwriting Gold. You can decide if it was worth it. I creative directed that project. I could've contacted them to change the credentials. But really, it's already on the record. Judge work for what it really is. That's all that ever matters. Sorry to self promote on here by pointing to my last award but hey, I know my job and I do it better than a lot. Not all. But a lot. Just need to edit better. Working on it. On what? It. What is it?

The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions

New deal between Kraft Sports + Entertainment and Sports Illustrated Tickets, including naming rights for the pavilion at Gillette Stadium's 1-year-old north entrance pavilion. Seeing SI Tix doing a lot of naming rights, capitalizing on the brand affinity/journalism history: https://lnkd.in/eYBzfWXS If you need a refresher on the new north side of Gillette Stadium, here's the big story I wrote last year; it's one of the better renovations I've seen in terms of accomplishing a clear goal that made the stadium and fan experience better in multiple ways: https://lnkd.in/eG9wByey