Muhammad Amir Akhlaq’s Post

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Helping CPG brands to Hit 7 Figure on Amazon - Co-Founder & CEO @Brandefyn

If your Gross Margins are lower than 30%, Don't go for the Black Friday Deals. #amazon #amazonppc #amazonads #expert #blackfriday #sales #brandefyn

Haris Atta

Amazon Advertising Strategist

1mo

I disagree. If Ranks are great and you're winning the visibility, then cut down the ads and go for BFCM PEDs instead. Customers don't care about the margins, they want the deal, they want to see the badge. With the badge, you'll get a lot of traffic at a great CVR and even your margins are low, the high sales volume will offset it and you'll eventually make more profit, unless your return rates are high

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