MSL (Global)’s Post

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It’s time to kick the bucket to the curb and #MopSmarter. It wasn’t easy convincing GenZennial consumers to ditch the mop and bucket cleaning routines their parents taught them, but #pgclient Swiffer showcased the PowerMop’s innovation through influencer marketing, engaging content creation and compelling messaging. The strategy effectively turned the PowerMop into a TikTok sensation owning retailers’ cleaning aisles nationwide. ✨ #influenceimpact #swifferpowermop

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