MSL (Global)’s Post

Team GingerMay is at Adwanted Events ‘The Future of Brands’ today, immersing ourselves in the latest trends shaping the industry. Here are three key takeaways from today's enlightening discussions: 1️⃣ The Changing Media Landscape: Insightful sessions from Simon Frazier of The IPA (Institute of Practitioners in Advertising) and Olya Dyachuk of The HEINEKEN Company, delved into the power of metrics and attention data in fuelling efficiency 2️⃣ Creativity and measurement are complementary: Martyn Bentley of AudienceProject and Peter Grant of Boots UK highlighted the growing importance of balancing measurement and creativity. According to Grant, “we haven’t yet settled on really consistent metrics” but the industry is getting there 3️⃣ AV is here to stay: Discussions led by Vicky Handley of Lloyds Banking Group and Gareth George of RVU explored the everlasting presence of AV in the industry and how, despite tough competition, the platform remains alive and kicking Our team will be at tomorrow’s Future of Audio event, be sure to say hello. #AdWanted #FutureofBrands #BrandInnovation #AdWantedFOB

🎥 How can niche and emerging sports deliver coverage to engaged fans, whilst managing their costs? Sports properties that sit outside the established top tier face financial challenges in securing mainstream broadcast coverage, with in-house production costs being out of reach for many. Alon Werber, chief executive officer at Pixellot - AI-Automated Sports Production discusses how AI-driven technology can help break these barriers, and the advantages it brings for rights-holders, sponsors and fans. Find out more 👇

One small step for XRii one giant step for mankind…some amazing, immersive & engaging #AR experiences are redefining the way brands collaborate with one another, connect with consumers, reward customers & embrace the future of marketing… #getSMART and check out the video below; slide into my DMs if you’d like more info, some brainstorming and a chat about how we can elevate your business to the next level #marketingINTHEmetaverse Get Smart Innovations c51 Consulting XRii

There's a running theme in this month’s audio sessions: audio is key to reach open and acceptive audiences 🎙 RadioWorks Group visited our office yesterday morning to highlight the importance of tapping into Radio Partnerships for our clients and how, ultimately, these partnerships can accelerate growth. 📈 Here are our three key takeaways from the session: 📻 The power of radio offer brands a platform to weave in their commercial messaging. But why should brands be considering radio partnerships? To put it simply, radio brands are loved and trusted. These partnerships can create poignant moments and drive brand uplift. There are ample options available, from co-branded content to sponsorship. 📊 Figures show that partnerships can be up to two times more affective than traditional advertising, with 43% uplift when partnership is live. 🏋♀️ All campaigns deliver strong results, whether it be shorter running campaigns that see an uplift from the get-go or longer running partnerships that drive more lasting uplifts across a longer period. #radiopartnerships #thepowerofaudio #mediaagency

What a week to be back down under! Advertising Week APAC is all about connecting with old familiar faces, making new connections and learning industry trends. A few I spotted: #CTV and #retailmedia taking the lion's share across digital media conversations. #addressability and #measurement are key to win more clients. #sustainablemedia is becoming more and more of a must-have for brands ... and yes, the #kiribillihotel remains the most popular unofficial session of the week...

"🌟 Exciting News! 🌟 Attending Cannes Lions this year? Let's connect and elevate your advertising strategies together! As VP Demand at Equativ, I'm eager to explore innovative partnerships and opportunities to enhance your brand's presence. Reach out to schedule a meeting and let's make waves at Cannes Lions! #CannesLions #AdvertisingInnovation #Eqtiv #Networking"

Fueled by advancements in digital, the Out-of-Home landscape has undergone a significant transformation in the past decade. Kantar's Lexi Cappalli will be joining a panel of experts to discuss how #OOH has changed, how to optimize your creative, and how to measure impact of the medium. Learn more and register: https://lnkd.in/gRvN7ncT

Fueled by advancements in digital, the Out-of-Home landscape has undergone a significant transformation in the past decade. Kantar's Lexi Cappalli will be joining a panel of experts to discuss how #OOH has changed, how to optimize your creative, and how to measure impact of the medium. Learn more and register: https://lnkd.in/egfUSEC7

Sports and business have long been at the heart of the media world. A few years ago, we examined how to engage fans throughout their journey and the impact of strategic marketing investments in sports. Today, the landscape has evolved with countless stories being told, innovative engagement methods, and new platforms emerging. This presents an unparalleled media opportunity for brands to grow, especially within non-traditional formats and sports. It's an exciting time for brands to capitalize on these dynamic opportunities to connect with fans in meaningful ways. https://lnkd.in/giBUnjrm