MSL (Global)’s Post

What’s our top takeaway from Cannes Lions 2024? Challenger Thinking is essential. Brands pushed the boundaries, took risks and tapped into their funny bones to break through the sea of sameness and challenge the status quo. Read Sarah Tilley's Cannes Lions 2024 Wrap Up to see how Challenger Thinking was rife at this year’s festival. https://lnkd.in/eQZr9Aku #CannesLions2024 #ChallengerMindset

Some gems here.

The most impressive feature of Mission Mars’ latest results is not the continued like-for-like sales growth across its two brands or the fact that CEO Roy Ellis believes there’s space for another 10 Albert's Schloss sites across the country (and think of the impact of that), but the fact it has been able to drive down staff turnover close to 55%. It’s all about company culture. With industry averages around 100%, according to some sources, that’s some achievement, and the foundation for delivering those strong performances and exception customer experiences. But just think of the cost implications of being able to retain staff as well - spending significantly less on recruitment, onboarding and training, while retaining experience and valuable know-how. Win, win. #culture #retention #savings #happystaff

For those wondering what Cháps is…? Huge shout out to the Wray team at Campari Group for curating this content piece on Cháps and our journey so far. If you are a black business owner, make sure to check out the Wray Forward programme for opportunities, resources & support. https://lnkd.in/eTudTqj4

Seven years ago, I started my journey in the promotional events industry with Smirnoff being the first brand I ever worked! I still remember the nerves I felt speaking to people about a product I was not familiar with. 🫠Being out of my comfort zone pushed me to grow, and looking back, I realize it gave me the skills to sell, manage, and close projects I once thought were beyond my reach.💯 Your current place you are at is not the final destination. It's just a part of the journey. Have faith & trust the process ✨️ #PromotionalEvents#BrandAmbassador#EventMarketing#Promotions#BrandRepresentation#MarketingStrategy#CareerGrowth#BusinessDevelopment#PersonalGrowth#ProfessionalJourney

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report

The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

"Now it is time to aim higher and elevate the view of marketing in the eyes of its most critical C-suite peer." Managing Director, Dan Southern, talks to The Drum about the importance of CFO presence at the Festival of Creativity in the mission to align marketing's importance with the financial side of the business. Read it here: https://lnkd.in/e_G8AAWz

“we’re a better society and a better company when we have empathy”   Eaton’s CEO, Craig Arnold, communicated the importance of empathy – the critical ability to understand the perspectives and feelings of others. His message below is a reminder of how powerful empathy is and the role it has played in humanity’s evolution. “The concept of empathy is certainly not new to us at Eaton Quite the opposite, it’s the driving force behind our mission to improve lives and the environment. I’m raising the topic because we’re living in a time when there are growing and profound differences in our circumstances across society, and because the ability to see the world through the eyes of others is what we need to create the more humane society we all deserve. And the role that empathy plays in influencing our thoughts, feelings and actions has never been more important to the world we share and the company we lead.” If you have a couple of minutes, take a look at Heineken video with a similar message. It is a creative way to get the same message across. https://lnkd.in/gvXnm3wz

The Heineken Experience isn't just a museum; it's a deep dive into the world of one of the most recognizable beer brands. Read the full article: The Ultimate Guide to the Heineken Experience in Amsterdam ▸ https://lttr.ai/AJAaO #FinestHeinekenBrewery #HeinekenExperience #Blogs #VirtualRealityJourney #PracticalInformationLocation #OperationVaryDepending #AvoidLongQueues #WearComfortableShoes #PanoramicCityViews #PricesVaryDepending