David Hunt’s Post

Like RuPaul says: "You're a champion, and you'll always be a hero" 💃 Fandom isn’t just an audience, it’s an uprising! Today’s top brands like Barbie and Taylor Swift (adding in Drag Race) aren’t just attracting customers, they’re cultivating fan armies. These fans don’t just buy; they champion! (see what I did there) create! and echo your message across the digital world. Time to switch gears, marketers: from selling to storytelling, from consumers to creators. #Marketing #FanPower #Storytelling #influencers #Pr #socialmedia #HeroTheFan #Brand #Content #Strategy Good job Coby Shuman and the other We Are Social community crew ✅

SCREEN Europe has celebrated its 50th anniversary at its new office, where it welcomed colleagues and their families from across Europe, as well as representatives from its parent company in Japan. Learn more: https://lnkd.in/gAhuAdR7 #labelnews #LabelingNews #PackagingTrends #IndustryUpdates #LabelingInnovation #PackagingSolutions #PrintTechnology #SustainablePackaging #LabelDesign #PackagingIndustry #LabelingExcellence, Bui Burke, Yukiyoshi Tanaka

😎 How Do You Generate #CultStatus For Your Brand? 🏆 Through Creative Culture! Creating cult status is a utopian world for a brand, as it offers all sorts of upsides. Securing this title takes trust, focus, and company-wide creativity, but how? THE SHORT ANSWER…ENTERTAIN AND ADD TO CREATIVE CULTURE. 1) The Wrong Way: A single campaign in creative culture is like a one-hit wonder, you might get lucky but people forget about you.  2) The Right Way: Investing in creative culture long-term is like starting The Beatles where everybody knows your name. #culture #creative #passions #brand

The consumer-brand dynamic has been shifting for several years. We know because Coller Davis & Co. has been tracking it meticulously. The most successful brands make small, precise movements consistently, for big, significant results over time. Like with most things, discipline, dedication, and decisiveness pay dividends. On the macro level, this week's Relevancy Read illustrates the subtle tactical adjustment of appealing to & attracting your audience, rather than profiling & targeting them (by description alone, you can feel the first is warm & welcoming, the second cold & calculating) by leaning into what they like, do, and value.

🌟 Can you feel the electrifying pulse of anticipation as the stars align for the upcoming Oscars ceremony? ✨ The email newsletter sets the stage for an epic showdown between "Barbie" and "Oppenheimer," fueling our excitement with the promise of cinematic glory. But who will emerge victorious, capturing the hearts of audiences and the coveted statuettes of recognition? 🎬 As we immerse ourselves in the whirlwind of predictions and potential winners across diverse categories, the newsletter becomes our guide through the labyrinth of Hollywood's most esteemed evening. So, which film do you believe will reign supreme, and which artists will etch their names into history this year? 🏆 Moreover, the tantalizing aroma of themed dishes inspired by the Oscars nominees beckons us to elevate our watch parties to a whole new level of extravagance. But have you planned your Oscar-inspired menu, ready to indulge in the magic of the silver screen from the comfort of your home? 🍿 The newsletter doesn't merely tantalize with the glamour of the ceremony; it also delves into the art of preparation, suggesting last-minute recommendations for watching Oscar-nominated films and shedding light on the aggressive campaigning efforts that underpin the pursuit of cinematic excellence. So, are you equipped with your list of must-watch movies, and can you uncover the secrets behind the relentless bid for Oscar glory? 🎥 Beyond the glitz and glam, the email urges us to support the NPR Network, reinforcing the value of independent journalism and diverse content. It's a call to action that transcends the silver screen, inviting us to contribute to a more inclusive and informative media landscape. So, will you answer the call and champion the cause of unbiased reporting and diverse storytelling? 📰 Embrace the spectacle, savor the anticipation, and seize the opportunity to be part of a transformative narrative. Join us on this journey of celebration and advocacy, and let's step into the spotlight of empowerment, together. Visit us at https://lnkd.in/gUxjfrt7 for 30 days of social media posts! 🌟 #Oscars2023 #HollywoodMagic #EmpowermentThroughFilm #NPRSupport #CinematicGlory #ElevateYourOscarsParty #DiverseStorytelling

A wealth of knowledge and experience!

POV: it's March 2022 and you're looking for your next career move. Me: How big is the strategy team currently? Guo-You Chew: We don't have one. You would be Tommy Singapore's first ever strat hire. Me: cool. coolcoolcoolcoolcoolcoolcoolcoolcool. Every strategist goes through some form of imposter syndrome. Me especially so when I took the leap of faith to help start Tommy's strategy team from scratch in Singapore. And since then, it's been an absolutely wild 1.5 years growing Tommy's strategic offering together with Bernice Dela Cruz, my partner-in-crime. Ngl we struggled in the beginning, and a lot of times I had no clue what I was doing. But I learnt shamelessly on-the-go and trialled with error. Most importantly, I had the trust of a team that didn't freak out every time I said, "I don't know if this will work, but I really think we should try". Tq and sorry to Esther SCY who has bore the brunt of my excited/uncertain work energy. And through 1.5 years of "not knowing if this will work but really thinking we should try", together we've achieved some pretty amazing things: - did a ton of cool shit - highlights include launching Prime Video in the biggest SEA markets, and dropping some influencers 600 feet high for YouTube - won a bunch of pitches from exciting brands like Garena and Google, against some stiff competition from industry giants - brought in the agency's very first Spikes Asia award - elevated the creative team's strategic thinking with Mark Lawrence Ong, a rare breed of creative director that wants strategy involved throughout the creative process All these things wouldn't have been possible without a culture that welcomes failure and learning from it, a team that takes the work seriously but not themselves seriously, and a pantry that keeps my spirits up even in the lowest of days (shoutout to our never-ending supply of Cheezels). I rarely post here but I think credit has to be given where it's due. All love to Tommy.

Calling all Black creators we have an event for YOU! 🤩 🗓️ Thu. 28th of March 2024 ⏰ Time: 5:00pm – 6:00pm GMT 🖥️ Venue: Virtual At this exclusive TNB XPO 2024 webinar, learn from three creative professionals how to pitch your film or TV project. Avoid common pitfalls and learn to craft an engaging story that gets investors to yes. Thursday, 28 March 2024, 5-5:45PM GMT 3 Key Takeaways 💫 Craft a Compelling Story: Ensure your pitch tells a captivating tale that highlights the unique aspects of your project to grab investors' attention. 💫 Avoid Common Pitfalls: Steer clear of confusing presentations, unclear market potential, and lack of confidence to increase your pitch's effectiveness. 💫 Learn from Creative Professionals: Seek insights from experienced industry figures to refine your pitching skills and understand investor expectations better. Speaker 🔈 Bios 1. Edwin Walker - E. Micheaux is a talented multi hyphenated creative architect/artist with a focus in filmmaking, storytelling, creative directing, experimental art curation, and facilitation of spaces. 2. Melody Cooper is currently story editor on the 22nd season of NBCUniversal’s Law & Order: SVU. She completed the Sundance Episodic Lab’s new Idea Lab in which she developed a sci fi horror pilot. 3.NK Gutiérrez: From HBO Latino to The Oprah Winfrey Show, classically trained dancer, vocalist, actor and filmmaker NK Gutiérrez has excelled in nearly every facet of entertainment. 🔗 Register now: https://lnkd.in/e9r3Hb9d #creators #blackcreators #blackcreatorsfund #blackcreators #blackinfluencers #blackinfluencersnetwork #blackinfluencersnetwork #music #blackinmusic #blackinart #blackinentertainment #webinar #onlinewebinar

At a fundamental level this piece of content fails because it confuses getting attention for 'marketing' which is what you're supposed to do once you have someone's attention. This post lists 3 things that apparently make this a good piece of marketing, but all 3 are evidence that is bad marketing. Indeed points 1 and 3 contradict themselves - apparently it's jumping on a trend but also not trying to make use of a trend. Either way, "jumping on a trend" is only helpful if that trend helps to talk about your brand, which this does not. Instead it just smacks of desperation for relevance. (Dear marketers, this is not how you do marketing)

Is this an accurate representation of how you see men in finance? 😁 Comment below ⬇️ and let us know your experiences...