Morson Talent’s Post

Gen Z is the digital generation and they LOVE TikTok. They use it for everything from knowledge sharing to entertainment, and they're not afraid to share their experiences, including their work experiences. Whether employers like it or not, TikTok is a powerful platform for employee voices. Instead of trying to control how employees use their social media, focus on aligning your employer brand with your core values to reduce reputational risk. Take this viral story where a Gen Z employee used TikTok to expose their termination experience. The company in question had transparency as a core value. Here's how they could have potentially avoided the viral backlash by living this core value: ✔️ Transparent Communication: The manager should set precise performance expectations with defined KPIs and milestones to eliminate subjectivity in evaluations. ✔️ Early Intervention: Address concerns immediately when an employee falls short, outlining clear steps for improvement. ✔️ Documented Justification: Ensure any terminations are based on well-documented and justifiable reasons. This case serves as a lesson for all employers: Upholding your values and treating employees fairly is crucial for building and protecting your employer brand. What are your thoughts on this trend? https://lnkd.in/e25hrCVG

Gen Z workers have taken to recording themselves getting fired and posting the videos on TikTok for all the world to see. Firings have spiked in media, retail and technology sectors in a move to trim costs after overfiring during the pandemic and as they invest in AI. Beyond drawing attention to an act that typically stays behind closed doors, the TikTok layoff videos also reflect how younger workers feel empowered by social media to speak out against their employers if they feel they're being treated unfairly. The reaction from social media has been mixed, with some supporting the employees and some supporting the organizations. Jason Dorsey, author of "Zconomy" and president of the Center for Generational Kinetics, told CBS News,” The main motive for many young people who share their personal trials and tribulations on social media is feedback, not monetization.” Gallup has found layoffs can have significant ripple effects on employees and business performance. It's crucial to support ongoing strategy and partnership conversations and create forums for discovering new opportunities. Nobody likes layoffs, but when they do happen it's important to perform them in a respectful way and offer emotional support. It's also important to evaluate future needs and how long it would take to build back capacity by letting someone go. #GenZ #layoffs #tiktok #workplace #feedback #employeeneeds #businessperformance #gallup https://lnkd.in/geEc_M8P

TikTok strikes again: AE laid off and records the heartless process. 🌟 My Sunday Leadership Insight: Treat Employees as Irreplaceable, Not Disposable🌟 🔍 The Replaceable Mentality: Viewing team members as easily replaceable is a short-sighted strategy. It might seem cost-effective in the immediate term, but it's a recipe for long-term failure. Why? Loss of Expertise: Every time an employee leaves, they take their knowledge, skills, and experiences with them. Cultural Impact: A revolving door of staff damages team morale and erodes trust in leadership. Reputation at Stake: In the age of social media, word spreads fast. A company known for treating employees poorly struggles to attract top talent. 🔄 The Boomerang Effect: Just as importantly, employees respond to how they're treated. If they feel disposable, their commitment and loyalty mirror that. They become less invested in the company's success, more open to other opportunities, and their productivity may decline. 🌱 Cultivating Irreplaceability: Recognize Individual Contributions: Acknowledge the unique skills and perspectives each team member brings. Invest in Development: Provide opportunities for growth and learning. Foster a Culture of Appreciation: Make your workplace one where people feel valued and integral to success. 🔗 The Bottom Line: Employees are the backbone of any business. When we treat them as irreplaceable, they respond with dedication, innovation, and loyalty. Let's build workplaces where everyone feels valued and essential. #Leadership #EmployeeEngagement #BusinessStrategy #WorkplaceCulture

It’s easy to see why it appeals. On the plus side, TiKTok is highly collaborative; helps humanize and organization and the perfect destination for reaching tech-savvy, creative people. Companies can ‘broadcast’ themselves in inventive and ingenious ways that resonate with this cohort. But is recruiting via TikTok really as easy as sticking yourself up there and hoping young people will flock to you? And what do HRDs really need to know about it to make sure they can recruit well, and not fall foul of being all style over substance? #tiktok #recruiting #genz

🚨PR CRISES ALERT!🚨2023 was a rollercoaster for brands, with PR disasters hitting left and right! 😱 Remember #Bud Light's partnership fiasco with a transgender #TikTok star? 😬 And who could forget X's advertiser exodus after Elon Musk's explosive tirades? 🔥 #Zara's insensitive ad campaign and Target's rainbow capitalism also made headlines! 🌈💔 But hey, every crisis is a lesson, right? 📚🎓 These events have shown us the importance of brand safety, allyship, and staying true to our values! 💪💼 Want to stay ahead of the game and avoid becoming the next PR nightmare? 🚫🔥 Just envision the worst case scenarios and master the technology that drives digital success! 🚀✨ #PRCrises #BrandSafety #Allyship #ValuesMatter #DigitalMarketing #SocialMediaWeek #StayAhead #LevelUp

Recruiting different age groups sometimes requires a bit of innovation and creativity. You need to go where the age group is, and when it comes to Gen Z, that’s TikTok. One statistic backs this claim up: 74% of Gen Z use TikTok to search for information, and 51% prefer TikTok over Google. Want to learn how to finetune your TikTok hiring strategy to attract top Gen Z talent?  Read this insightful article by Recruiting Daily to discover how to use TikTok to engage Gen Z: https://lnkd.in/d2DNQH7h  #GenZ #TikTok #HiringTrends #RecruitmentTrends

The TikTok trend of "personality hires" is gaining traction with employers. These employees bring jokes, banter, and playfulness to "set the vibes" in the office. They are strong communicators and excel at collaboration, planning and executing innovative projects, and conveying messages to clients or stakeholders. #PersonalityHires #Hiring #Recruitment #TalentAcquisition https://lnkd.in/ezdGcu7Z

Recruiting different age groups sometimes requires a bit of innovation and creativity. You need to go where the age group is, and when it comes to Gen Z, that’s TikTok. One statistic backs this claim up: 74% of Gen Z use TikTok to search for information, and 51% prefer TikTok over Google. Want to learn how to finetune your TikTok hiring strategy to attract top Gen Z talent?  Read this insightful article by Recruiting Daily to discover how to use TikTok to engage Gen Z: https://lnkd.in/gwke7_cH  #GenZ #TikTok #HiringTrends #RecruitmentTrends

The #QuitTok trend is more than just viral content—it's a wake-up call for organizations worldwide! Employees are using TikTok to announce their resignations, shedding light on significant workplace issues. It's time for companies to rethink their engagement strategies and create supportive work environments. Discover how 'QuitTok' is impacting the workplace and what steps you can take to address this trend here: https://lnkd.in/g3aAhWQ6 Join our community for future insights here: https://lnkd.in/ggbh-PzJ #QuitTok #WorkplaceTrends #EmployeeEngagement #HRInsights #OrganizationalChange #HRSEA #BAFT #BuildAFutureTeam

The TikTok trend of "personality hires" is gaining traction with employers. These employees bring jokes, banter, and playfulness to "set the vibes" in the office. They are strong communicators and excel at collaboration, planning and executing innovative projects, and conveying messages to clients or stakeholders. #PersonalityHires #Hiring #Recruitment #TalentAcquisition https://lnkd.in/eXBKtheh