David Hall’s Post

💡 AI isn’t the future—it’s the present (and yes, an important part of the future)! As an team leader in the CSM-team at Mynewsdesk, I’ve witnessed firsthand how AI is revolutionising the PR and communication landscape. In our daily work in the CSM-team, all he good talks we do with our dedicated customers - we talk about AI and how this can improve their goals and outcome in PR and Communication. Generally speaking we have gone from some sort of "healthy skepticism", today we hear quite often "We will use AI in some way in our work!". Our latest Nordic report from Mynewsdesk shows that 88% of PR & communication professionals already use the power of generative AI, so there’s no denying its impact. #AI #PR #Mynewsdesk #TrendReport https://lnkd.in/dcj8hBBC

For PR pros considering how they can harness AI to improve the way they measure results, this has some very solid ideas.

Our Conversus NLP and Predictive Analytics platform was named to PR Daily Hot Tech List. An excerpt. Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence

Last year, I delved into the importance of accurately measuring PR performance in a blog post and found out that there is no tool for measuring sentiment. 📊   Despite the strides in AI, the quest for an AI-powered sentiment analysis tool remains ongoing. Why? Because human emotions are remarkably intricate and subjective.   From deciphering sarcasm to grasping subtle tones and understanding nuanced contexts, every aspect plays a crucial role in determining the true meaning behind a text. Moreover, opinions are profoundly interpretive, varying significantly from one reader to another.   #DidYouKnow Studies suggest that when it comes to evaluating sentiment, humans tend to agree  around 80% of the time, underscoring the formidable challenge of achieving 100% accuracy. Hence, the journey towards a 100% reliable AI-driven sentiment analysis tool remains challenging.   Link to my blog at STARK NARRATIVE👉 https://lnkd.in/e6s-7kgF #PRPerformance #SentimentAnalysis #AI

AI is scary because the more you learn about it, the more it learns about you. But the same is true of romantic partners - and mine cooks us dinner! The integration of AI is pretty much inevitable, so the next step is finding ways to leverage it meaningfully. Here's how we're doing that from a comms perspective:

How have you added AI into your daily work flow?

5 ways PR pros want to use AI in the future

So, we did it, our newest AI Assistant for PR professionals is live. Let's start with the elephant in the room: AI. Yes, that AI. The one that's been threatening to take our jobs, make us redundant and so on. And here's the million-dollar question: Is this going to replace the creativity and intuition of human PR pros? Absolutely not. Think of it as more of a dynamic duo where the human touch is irreplaceable, but the AI makes everything cooler, faster and lets you be more creative. https://lnkd.in/gxU2Hu_2

Our Conversus NLP and predictive analytics platform was named a winner in PR Hot Tech List. An excerpt: Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence. https://lnkd.in/eYwJVqbC

As communication professionals, we’re navigating a landscape where technology is reshaping how we engage with media and stakeholders. My Forbes article explores strategies for embracing AI while preserving authenticity, emphasizing the importance of genuine connections in the ever-changing world of PR. Read the full article here: https://lnkd.in/gaRwwGAV #PublicRelations #PRStrategy