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💡Discover the power of brand partnerships in our latest insightful article. Moving beyond traditional sponsorships, these collaborations in sports and entertainment are game-changers. Unearth how these partnerships create not just visibility but lasting connections with audiences. It's about transforming viewers into fans and elevating brands to iconic status. Explore our full article for comprehensive strategies and insights. Learn how your brand can achieve remarkable success through effective partnerships. #BrandPartnerships #SportsMarketing #EntertainmentMarketing https://lnkd.in/euiTBsWx

In the dynamic world of CPG retail, certain brands are staples in sports team partnerships. We see this in stadiums across the country that feature a select brand of drinks, food, even merchandise. It's because they're partners! Companies consistently invest in these collaborations time and time again, making them the obvious targets for new deals. What about the brands that have never ventured into this arena? Should we simply ignore them? 🤔 ❌ Absolutely not! ❌ These untapped brands represent a goldmine of potential revenue with minimal competition. How do we convince these brands that sports partnerships are a smart investment for their advertising dollars? 💡⬇️ Check out this SQWAD article [🔗: https://loom.ly/6c7Wi2k] that dives into the nitty gritty of convincing brands that have never invested in sports partnerships to collaborate with your team! 🤝 There's a podcast episode, too! At Thrive-X Agency, we specialize in bridging the gap between CPG retail and sports team partnerships, creating impactful connections that drive brand growth and consumer engagement. Are you ready to think outside the box and unlock new potential for your brand? Let's explore these opportunities together! Visit our website [💻: www.thrive-xagency.com] to learn more. --- #sportspartnerships #sports #sportspartnership #CPG #CPGretail #ThriveXAgency #ThriveX

I wanted to share a story with everyone. While working with brands, I'm seeing a trend I want to share with all of you.... I've been negotiating for brands and their sports & entertainment partnerships, and I'm seeing a trend with rights holders and brands. Partnerships are not just about slapping a logo on a jersey or stadium. To truly maximize the value of partnerships between brands and sports teams, there needs to be a deeper, more strategic approach. Here are three key principles for brands to consider: - Aligning with Core Values: It is not just a suggestion; it's a crucial step for brands. Partnering with sports teams and entertainment properties that share their values and resonate with their target audience ensures authenticity and fosters a stronger emotional connection with fans. This alignment is a source of confidence and reassurance for brands. - Leverage Data-Driven Insights: Use data to understand fan behavior, preferences, and engagement. Tailoring activations and content based on these insights enhances the fan experience and drives measurable ROI for the brand. - Create Solutions, Not Assets: Think beyond the immediate campaign. Consider how the partnership can contribute to long-term brand equity, differentiation, generating revenue, and internal customers. Whether through community initiatives, sustainability efforts, or unique fan experiences, creating a lasting impact should be at the forefront of any partnership strategy. The results are compelling when brands and sports teams collaborate with a shared vision and a focus on mutual growth. We're here to help. #sportsbiz #partnerships #heretohelp 

I was fortunate to give a speech at Brand Innovators in Las Vegas this week titled "Under the Helmet: How the National Football League (NFL) Stays #1 in Sponsorships," and I wanted to pass along a few of the key takeaways for those who couldn’t attend: First, the "#1" in the title was based on the league generating almost 50% more sponsorship revenues than the next highest professional sports league. Beyond that, however, they have outperformed Fortune 500 companies with a remarkable decade-long CAGR of almost 10%, outperforming these companies by 38% annually. How did they do it in a nutshell? They’ve leveraged innovation and change to evolve the business in both slow and fast ways. - Developed and enhanced non-venue marketing platforms and content to generate value for brands in the wake of COVID (think podcasts, video series, social expansion). - Adopted an omnichannel approach in a changing advertising environment, resulting in 20% more assets being delivered to brands in the last 5 years. - Capitalized on NIL and athletes' growing social following and deals to create a new pipeline of potential partners. - Embraced new industries, non-traditional sponsorships, and high-growth startups flooding the market due to the massive deployment of venture capital over the past few years. - Continued to maintain focus on growing and maintaining their key enterprise sponsors, such as Anheuser-Busch, Verizon, and PepsiCo, resulting in the top 10 largest spending brands delivering 22% of total team sponsorship revenues. They’ve capitalized on much of this growth without the benefit of introducing jersey patches, new teams, or TV-visible signage. That said, when they did move a club like the Las Vegas Raiders to a new market with a new stadium, they saw massive returns (691% growth in a 36-month period for the club). The NFL's approach to sponsorships exemplifies a blend of tradition and innovation, demonstrating that even in rapidly changing markets, there's tremendous value in adaptability and strategic growth. This model not only ensures the league's continued dominance in the sports industry but also provides valuable insights for brands and marketers looking to elevate their own strategies. #sponsorship #sportsbiz #nfl

By aligning with compatible sponsors, companies can broaden their reach, tap into new audiences, and amplify their message. It's about more than just exposure; it's about forging meaningful connections that resonate with consumers. Collaborations inject fresh energy into campaigns, fostering authenticity and trust. From entitlements at venues to co-branded events and activations, sponsorships provide a platform for innovation and creativity. By joining forces, brands can extend their impact, spark engagement, and leave a lasting impression. It's not just about standing out; it's about standing together and enhancing the guest experience during memorable moments.  #SponsorshipInnovation #SponsorshipMarketing #BrandPartnerships

Partnerships are 80% on the rights holder / 20% on the brand to activate. But it’s the 20% from the brand that takes a partnership to legendary status. A rights holder will fulfill the contractually obligated assets and sometimes go above and beyond. But here’s what the 20% from the brand looks like: 1) Having a sports partnership strategy in place to enhance broader brand marketing efforts 2) Being proactive and timely in getting the rights holder what they need to execute assets, presenting nights, campaigns, etc. 3) Holding the rights holder accountable for asset delivery and performance 4) Collecting, repurposing, and leveraging assets to support broader brand campaigns 5) Evangelizing the partnership internally to make sure leadership is aware of the impactful work being done 6) Pushing on the rights holder in times of need when something outside of the contract is required . . . Active participation from the brand to support the rights holder is what a true partnership is built from. #sportsbiz #sportsmarketing #partnerships

This week in pop culture: We take a look at how brands at Coachella utilized event partnerships to engage fandoms and create distinct brand roles - what can this tell us about marketing in culture today? https://lnkd.in/g2TWSPA7

Exciting news in the consulting world! Elevate Sports Ventures has acquired Fenway Sports Management's consulting division, a strategic move to expand international reach and enhance consulting services. This underscores an aspect that's often overlooked in business: leveraging global expertise for growth and brand enhancement. 🌍✅ As business owners, we're often so engrossed in our operations that we fail to fully utilize outside wisdom and different perspectives beneficial to our company's strategic direction. This underutilized asset can make a significant difference in brand activation, corporate strategy, and overall growth. Now's the time to reflect 🤔: Are you truly tapping into global insights to upgrade your business strategy? What uncertainties might a professional consultancy help address? Reach out if these questions resonate, let's explore how consulting services can elevate your enterprise. #businessconsulting #brandmanagement #businessstrategy #globalreach

INNOVATE CONSTANTLY - WORD ON THE STREETS... Oftentimes Brands operate with a one track perspective from behind the company walls. This point of view, at times, leads to a disconnect with customers as the lack of relatability and connectivity is glaringly apparent. Consideration of the “outside looking in” POV  for fresh new innovative ideas to connect. is needed. Sponsorship is a great way to access new innovative concepts that connect directly to your audience. By utilizing the expertise of activation teams, Brands can acquire new creative ideas from grass roots perspectives. #BrandMarketing #BrandInnovation #KnowYourMarket #GrassRootsMarketing #CaribbeanCommunity

Navigating brand safety in today's digital world is increasingly challenging for brands. This year at Cannes Lions International Festival of Creativity, KINESSO's US CEO, David Mataranglo joins experts from Integral Ad Science, Meta, and Kenvue for an insightful panel exploring effective strategies to manage ad context and suitability across social media, specifically amid major global events. Follow us for future highlights from this conversation! IPG Mediabrands #KINESSO #CannesLions2024 #BrandSafety #SocialMediaMarketing #ThoughtLeadership