Monigle’s Post

The biggest pain point we see with our entrepreneurial clients? Diluted focus. And we know that diluted focus yields diluted results. When you have a detailed and intentional client experience, it ensures that they fully leverage enhanced focus, no happen upon it.

“Diluted Focus yields Diluted Results” is the one liner that encouraged this repost. Our best advertisers in terms of results don’t dip their toes into any area we suggest, they go in with a long term mindset. Own dayparts, days, talent speaking on their behalf, for our online spaces and tv space- same. Success leaves clues. Look at the biggest brands in the world and you’ll see a common denominator. Long term advertising. It works. You just have to be in the right places, own them with a long term plan, and stay the course. ✔️

👀 'Building Your Personal Brand Journey' 🚫 This week's episode with Elizabeth Stephens on 'Influential Personal Brand Podcast' dives deep into the pitfalls and triumphs of branding. Learn from BBG's VP of Customer Service! Listen here:https://lnkd.in/eFuwTvUp 🌟 Agree or Disagree: A strong personal brand is crucial for success? Share your thoughts! 🗣️ #BrandStrategy #PodcastLife #PersonalGrowth #BrandingExpert #BusinessInsights

🎧 Our new Future Proof Podcast is out now 🎧 Duncan Southgate from #Kantar and the fabulous Chris Lindsley from #Reckitt talk about the role of attention in the creative development process. Learn from Chris Lindsey about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Listen here: https://lnkd.in/eqXPPBzF #Podcast #Marketing #CreativeEffectiveness #FutureProofPodcast

Great ads can be content if they’re good enough. And great content can work as ads, but only if they're genuine and done responsibly. It's all about tone and authenticity, and of course, being totally upfront about what you're doing. In this episode, I speak with Church+State Founder and Chief Creative Officer Ron Tite about strategic creativity for dynamic branding. A renowned expert in advertising and thought leadership, Ron shares insights on how blending creativity with strategic thinking can lead to innovation and success in today's competitive market. Learn more about strategic creativity for dynamic branding, this week on the How to Sell More Podcast. To get the full scoop, click the link --> https://lnkd.in/d2g4zg7S #creativestrategy #marketingsuccess #advertisinginsights

👀 'Building Your Personal Brand Journey' 🚫 This week's episode with Elizabeth Stephens on 'Influential Personal Brand Podcast' dives deep into the pitfalls and triumphs of branding. Learn from BBG's VP of Customer Service! Listen here:https://lnkd.in/epqtV54N 🌟 Agree or Disagree: A strong personal brand is crucial for success? Share your thoughts! 🗣️ #BrandStrategy #PodcastLife #PersonalGrowth #BrandingExpert #BusinessInsights

🎧 New Future Proof Podcast is out now 🎧 Duncan Southgate from #Kantar and Chris Lindsley from #Reckitt talk about the role of attention in the creative development process. Learn from Chris Lindsey about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Listen here: https://lnkd.in/ghfvYwgk #Podcast #Marketing #CreativeEffectiveness #FutureProofPodcast

🎧 New Future Proof Podcast is out now 🎧 Duncan Southgate from #Kantar and Chris Lindsley from #Reckitt talk about the role of attention in the creative development process. Learn from Chris Lindsey about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Listen here: https://lnkd.in/gRTZFk92 #Podcast #Marketing #CreativeEffectiveness #FutureProofPodcast

Sharing a really interesting Podcast from Kantar here. Duncan Southgate interviews Chris Lindsley from Reckitt, on their use of Kantar and Affectiva technology in the measurement of advertising #Attention and engagement. Some highlights for me: > More attention always bring reward, but Active Attention trumps passive Attention… and what we really need is Effective Attention. > Behavioural measures of attention are easy to acquire, but true system 1 measures, such as facial coding, really help optimise ads and maximise return > Active attention is emotionally driven – but which emotion is effective depends on the brand, the strategy and the campaign idea. I agree with all of this, and great to hear how Affectiva’s technology is adding value to clients like this. Worth a listen.

Fantastic podcast episode from Kantar, featuring a compelling conversation between Duncan Southgate and Reckitt. In this episode, they delve into the powerful use of Kantar and Affectiva #EmotionAI technology in measuring advertising attention and engagement. Key highlights shared by our own Media Analytics Global Managing Director, Graham Page 💡 "More attention always brings rewards, but Active #Attention trumps passive Attention… and what we really need is Effective Attention." 💡 "Behavioural measures of attention are easy to acquire, but true system 1 measures, such as #FacialCoding, really help optimise ads and maximise return." 💡 "Active attention is emotionally driven–but which emotion is effective depends on the brand, the strategy, and the campaign idea." We couldn't agree more, and it's great to hear how our #facialcodingAI technology is adding immense value to clients like Reckitt. This podcast is definitely worth a listen for anyone interested in the evolving landscape of advertising and attention measurement. 🎧 Tune in to the #FutureProofPodcast here: https://lnkd.in/eHrAdJsM #Engagement #Advertising #CreativeEffectiveness