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🚀 Exciting News: New Monetate Client Success Story 🚀 ☕ Nespresso UK Increases CVR of Recommended Coffees by +18% Through its Interactive Coffee Quiz ☕ Monetate is thrilled to share some remarkable insights from our recent case study at Nespresso, where innovation meets the perfect cup of coffee! ☕🔍 OVERVIEW: Nespresso, the premium coffee brand that has redefined the coffee-drinking experience, has taken another stride towards enhancing customer engagement and satisfaction. In their pursuit to encourage customers to explore new coffee flavors, the Digital Team introduced an interactive 2-minute online Coffee Quiz powered by Monetate Product Finder. BACKGROUND: The goal was to elevate the customer experience on the retail site and increase the basket size by recommending new coffee flavors based on individual preferences. Jenny Denham (née Wright) - She/Her, Nespresso's Digital User Experience Manager, expressed, "As a brand, we want to continue improving and enhancing our customer experience by educating customers about coffee." THE APPROACH: With Monetate Product Finder, Nespresso crafted a personalized journey for each customer who completed the Coffee Quiz. By asking three simple questions about coffee preferences, such as black or with milk, desired coffee extras, and Nespresso machine type, the quiz acted as a coffee matchmaker. Pop-up boxes provided additional insights about intensity, tasting notes, and more, guiding customers to their perfect coffee match. Since its launch, over 50,000 customers have interacted with the quiz, boasting an impressive completion rate of 42%. The quiz not only educates customers but also encourages them to explore and add new coffees to their basket. Nespresso has witnessed an outstanding 18% CVR for the recommended coffees, surpassing the CVR for other coffees on the site. A big shoutout to the Digital Experience Consultant and Support Teams at Monetate for their invaluable support in helping Nespresso launch and optimize the Coffee Quiz! Join Nespresso and Monetate on this flavorful journey of discovery! ☕🌐✨ #Nespresso #NespressoUK #CoffeeInnovation #CustomerExperience #DigitalTransformation #Monetate #CaseStudy #InteractiveQuiz #personalisation #personalization #ecommercepersonalization

🚀 Exciting News: New Monetate Client Success Story 🚀 ☕ Nespresso UK Increases CVR of Recommended Coffees by +18% Through its Interactive Coffee Quiz ☕ Monetate is thrilled to share some remarkable insights from our recent case study at Nespresso, where innovation meets the perfect cup of coffee! ☕🔍 OVERVIEW: Nespresso, the premium coffee brand that has redefined the coffee-drinking experience, has taken another stride towards enhancing customer engagement and satisfaction. In their pursuit to encourage customers to explore new coffee flavors, the Digital Team introduced an interactive 2-minute online Coffee Quiz powered by Monetate Product Finder. BACKGROUND: The goal was to elevate the customer experience on the retail site and increase the basket size by recommending new coffee flavors based on individual preferences. Jenny Denham (née Wright) - She/Her, Nespresso's Digital User Experience Manager, expressed, "As a brand, we want to continue improving and enhancing our customer experience by educating customers about coffee." THE APPROACH: With Monetate Product Finder, Nespresso crafted a personalized journey for each customer who completed the Coffee Quiz. By asking three simple questions about coffee preferences, such as black or with milk, desired coffee extras, and Nespresso machine type, the quiz acted as a coffee matchmaker. Pop-up boxes provided additional insights about intensity, tasting notes, and more, guiding customers to their perfect coffee match. Since its launch, over 50,000 customers have interacted with the quiz, boasting an impressive completion rate of 42%. The quiz not only educates customers but also encourages them to explore and add new coffees to their basket. Nespresso has witnessed an outstanding 18% CVR for the recommended coffees, surpassing the CVR for other coffees on the site. A big shoutout to the Digital Experience Consultant and Support Teams at Monetate for their invaluable support in helping Nespresso launch and optimize the Coffee Quiz! Join Nespresso and #Monetate on this flavorful journey of discovery! ☕🌐✨ #Nespresso #NespressoUK #CoffeeInnovation #CustomerExperience #DigitalTransformation #Monetate #CaseStudy #InteractiveQuiz #personalisation #personalization #ecommercepersonalization

In the marketing world, every company tries to make their products stand out to beat their rivals. The idea is to offer something special in your product or service that makes customers prefer it over others, that strategy is called differentiation. As a clear example of this, we find Nespresso, the coffee brand that has taken differentiation to new heights. ☕ 🚀 Nespresso: More than just Coffee, an improved Experience 🚀 As mentioned, Nespresso has built a strong differentiation by offering a gourmet and high-cost coffee experience, with a high variety of 28 different styles. This diversity satisfies consumer tastes and, in turn, transforms the act of drinking coffee into a personalized and exclusive experience. Nespresso's strategy also maintains customer excitement by introducing limited or seasonal products. This tactic creates anticipation among customers and reinforces the idea that each cup of Nespresso is unique and valuable. 📦 Packaging and Stores: A Sensory Experience 📦 Nespresso's differentiation is also present in its packaging and physical stores. The attractive and elegant design of its capsules highlights the product's quality, creating a visual connection with consumers. #Marketing #Differentiation #CustomerExperience #Nespresso

An interesting strategy from the team at Nestle as they look to build on the #nespresso D2C model and the #genz consumer looking to better understand #coffee and the enhanced coffee experience through the launch of their #coffeeboutiques in the #USA. With coffee consumption continuing to grow in key markets will others follow and the market see a push in educating consumers in coffee and bean selection to drive differentiation? #coffee #growthstrategy #foodanddrink #australianretail #coffeedrinkers #coffeesourcing #customerexperience #ukretail #groceryretail #foodtogo #convenience Food Dive #responsiblesourcing #supplychain https://lnkd.in/eZx8api4

🍸RTD Packaging: The Secret Ingredient in the RTD Cocktail shelf battle In the vibrant arena of Ready-to-Drink (RTD) cocktails, the battle for shelf prominence is no longer just about flavour innovation—it's increasingly about the art of packaging. As the RTD market burgeons, how these drinks are encased is becoming a pivotal factor in capturing consumer attention. 🌟🍹 Packaging innovation in the RTD sector isn't just a trend; it's a strategic imperative. With a variety of formats emerging from the  → Practical bag-in-box  → Resealable cans → Pouches (aka Au Vodka) → Elegant glass bottles for premium offerings  → and even Ice Pops … brands should recognise that the container is as crucial as the content. But why this shift? IWSR consumer research reveals a notable preference split: 47% for glass and 36% for cans. This insight is a clear indicator for brands to diversify their packaging strategies to meet these varied preferences. 📈 However, brands face a twist in the tale: supply chain disruptions challenging material choices. This constraint is an opportunity in disguise, urging brands to think outside the (traditional) box and explore sustainable, creative packaging solutions. 💡 For RTD cocktail brands, innovative packaging is fast becoming a key differentiator. Brands that skilfully navigate this aspect will not only stand out on the shelf but also in the minds and preferences of consumers Thoughts? --- Enjoyed this? Repost ♻️ if you find it useful  Comment 🗣️ to start a conversation Follow me, hit the 🔔 Matthew Kelly  You'll get notified on my next post See Insights on #fmcg #strategy #ecommerce #marketing #businessanalysis

Beyond custom coffee packaging: How merchandise can boost your brand  Antonio Salles Establishing and maintaining brand awareness is critical to standing out from the crowd. Therefore, to maximise the benefits for their businesses, speciality coffee roasters and cafes should consider expanding their offerings to include coffee merchandise, both online and in-store.  Alongside custom coffee packaging, branded coffee merchandise can boost brand recognition, enhance a coffee roaster’s or cafe’s bottom line, and help foster customer loyalty. To learn more about how coffee merchandise can benefit specialty coffee roasters and cafes, I spoke with Pedro Eschavarria, the manager at Pergamino Café in Colombia.  Read more at: https://lnkd.in/gB2dnHpV

As the specialty coffee industry continues to evolve, so too do the opportunities for coffee shop owners and managers to diversify and optimize their revenue streams. In 2024, the coffee shop landscape is expected to face increased competition, changing consumer behaviors, and rising operational costs. To thrive in this dynamic environment, it’s essential to identify and prioritize key revenue streams that can drive growth, enhance profitability, and solidify your shop’s position in the market. In this comprehensive guide, we’ll explore the top revenue streams that specialty coffee shops should focus on in 2024. From expanding your product offerings to leveraging technology and creating memorable experiences, these strategies will help you maximize your revenue potential and set your coffee shop up for long-term success. 📖 Read more: https://lnkd.in/d46E7VWB #Coffee #SpecialtyCoffee #CoffeeBusiness #CafeManagement #CoffeeShop

🍸 RTD Cocktails Grocery Shelf: Choice Paralysis The RTD cocktail market is flourishing, offering consumers a dizzying array of choices. But herein lies a challenge for grocery stores: How do they showcase this variety without overwhelming their customers? The phenomenon of 'Choice Paralysis' – where too many options lead to decision fatigue – is a real concern in the crowded RTD aisle. Grocery retailers can better curate their RTD selections to enhance customer experience and sales. 1️⃣ Thoughtful Curation — Quality over Quantity: Reducing the number of options to a carefully selected, diverse range can alleviate overwhelming choices and highlight top performers. — Trend Tracking: Stocking based on current trends and consumer preferences ensures relevance and appeal. 2️⃣ Educative Engagement — Product Information: Clear, concise information on packaging about flavour profiles, ingredients, and pairings can guide consumers in their decision-making. — In-Store Tastings: Offering samples and in-store tasting events can demystify the selection process and encourage trial. 3️⃣ Strategic Merchandising — Themed Displays: Grouping RTD cocktails by occasion (e.g., summer barbecues, romantic evenings) can simplify the shopping experience. — Cross-Merchandising: Placing RTD cocktails near complementary products (like snacks or party supplies) can inspire purchases. 4️⃣ Leveraging Technology — Digital Assistance: In-store digital displays that act as an AI-driven recommendation engine that suggests products based on consumer preferences that personalises the shopping journey. — Online Reviews and Ratings: Displaying customer reviews and ratings on-shelf can aid decision-making. 🛒 Grocery stores have a significant role in shaping consumer experiences in the RTD cocktail market. By strategically curating selections, engaging customers educationally, and employing smart merchandising and technology, retailers can turn choice paralysis into a streamlined, enjoyable shopping journey. Thoughts? --- Enjoyed this? Repost ♻️ if you find it useful  Comment 🗣️ to start a conversation Follow me, hit the 🔔 Matthew Kelly  You'll get notified on my next post See Insights on #fmcg #strategy #ecommerce #Marketing #beverages 

Today I had the opportunity of going through the Miami’s Airport and make the analysis of Starbucks (with a waiting line of 17 people), Juan Valdez Café (with a waiting line of 6 people) and Einstein Bros Bagels(with a waiting line of 18 people), and let me share with you what I understood about each coffee shops marketing strategies (and what you should apply on your own business): Despite of more than 120 years promoting Colombian coffee (there is a clear fact in favor of Colombian softener cup of coffee visible on its trading differential in the NYSE price) but, the Colombian National Coffee Growers authority (Federación Nacional de Cafeteros de Colombia ) hasn’t take yet a clear advantage making scope on the final customer stage (the cup of coffee consumption) but mostly on the green bean trading industry, which may allows to Juan Valdez Café coffee shops to distinguish from their competitors about offering an exclusive (unique) experience. This hasn’t happened to the other coffee shops (and those weren’t born in a coffee producer country) Both Starbucks and Einstein Bros Bagels has already understood something about coffee roasters industry; …..the main stage of market understanding might be supported on: a. The understanding (or re building) of the buyer persona (or the closest idea of your most frequented buyers). Coffee marketing strategy must focus on customer’s concerns, problems, anxieties, hopes, frustrations and how your product will bring more/less of each. Do their customers only search for a cup of coffee or they looks for grater or upper experience? b. Structure and define the Customer Journey Map. When you have a clear picture of your ideal customer, you should better understand how the feel meanwhile they go through the consumption experience. This will help to move customers to a “psychological point” where they have no reasonable objections buying your coffee and spending money in your stores. Is coffee consumption based on its energy properties or are customers looking for a hot beverage and a extra exclusive journey through their shopping experience? This also might help to Identify marketing channels (ways of reaching customers) most likely to convert strangers into customers. c. Elevate the Pain points and the value proposition of the business. (To be honest this should be the first point 😅) What this really means is that you have to be sure your coffee (or whatever your product is) is really offering real value. Value is how much benefit your customer gets out of something, it’s not about the price they pay. Every marketing strategy must focus on making it easy for the customer to choose to spend their money with you. #coffee #coffeeshops #coffeeindustry #starbucks #exports #marketing #strategy In next post I’ll share the video of each coffee store and how they rise and keep their waiting lines 😎

Based on the data provided, here are some recommendations for opening a new coffee shop: Target Audience Analysis: Focus on the age groups that show the highest coffee consumption, which are primarily individuals aged 18-34 and those over 65. Consider tailoring marketing strategies and product offerings to appeal to these demographics, such as offering student discounts or senior-friendly seating options. Product Offering: Provide a variety of coffee brewing methods to cater to different preferences, including pour-over, espresso, French press, and pod/capsule machine options. Offer a diverse menu of coffee drinks, including popular choices like lattes, cortados, and cappuccinos, as well as specialty options like iced coffee and cold brew. Consider including non-coffee options such as teas, smoothies, and pastries to attract a wider customer base. Pricing Strategy: Conduct market research to determine competitive pricing for your coffee and other offerings. Consider implementing a tiered pricing structure to accommodate different budgets and encourage upselling. Offer loyalty programs or discounts for regular customers to incentivize repeat business and build customer loyalty. By targeting the right audience, offering a diverse range of high-quality products, and implementing a competitive pricing strategy, you can increase the likelihood of success for your new coffee shop