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If you're considering attending our Customer Experience Strategies Summit and need more details for budget approval, here's why this summit is essential for a CX professional like yourself:   Tailored Roundtables: Engage with peers encountering similar challenges, sharing best practices, and gaining insights tailored to your organization's scale.   Top-notch Speakers: Connect with industry leaders like Matthew Cowling, VP, of Marketing & Growth of Paramount+, Jessica Gale, EVP, Chief Customer Officer of Harry Rosen and Dana Grinshpan, Global Customer Experience Insights Lead, McDonald's, whose experiences are invaluable for navigating the CX landscape.   Focused Sessions: Dive into topics crucial for today's CX climate, from mastering analytics and AI for smarter, scalable decisions impacting CX ROI and transforming virtual healthcare with user-centric design to address youth needs and create positive social impact.   Networking Opportunities: Forge connections with peers and industry leaders during networking sessions, fostering collaborations pivotal to your organization's growth.   Real-world Case Studies: Learn from practical case studies on aligning CFOs and CXOs for strategic growth through customer experience, analytics, and best practices, fostering enhanced collaboration and risk mitigation. See the full agenda below and Register Today using the link below for just $1195! https://lnkd.in/dUZXx7JP

Have you ever been sad when you finished a book because you loved it so much? 🤓 This just happened to me, as I devoured Experience Rules! By Diane Magers & Michael Hinshaw In the book, Diane & Michael outline the 8 components leaders need to build a successful customer experience (CX) strategy that drives business growth. These 8 pieces fit together to create the Experience Operating System (XOS). 🚀 The book is broken up into 3 sections: 1. The value of CX & why companies need to focus on it 💰Incredibly helpful section – as this is a conversation CX leaders have time & time again. Diane & Michael provide loads of research, best practices, & data that you can leverage to build a business case for CX within your organization. 2. Details on the Experience Operating System (XOS) Components 🤝My favorite chapter was on alignment & accountability – as this is where I see organizations typically stumble when implementing their CX strategy 3. What you need to do now 🗺Summarizes all the XOS knowledge into a clear, step-by-step roadmap – helping you to successfully implement it in your organization This is a great CX book for both new & veteran CX leaders, it is filled with real world examples from global companies of varying sizes & industries, checklists, frameworks, research, key questions to ask, & next steps to take. If you're like me, you’ll be adding it to the top of your bookshelf next to these CX favorites: 📚 Outside In – Harley Manning & Kerry Bodine Chief Customer Officer 2.0 – Jeanne Bliss Experience Economy – Joe Pine & Jim Gilmore Managing the Customer Experience – Shaun Smith & Joe Wheeler Chief Customer Officer Playbook – Rod Cherkas

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't (source: HubSpot). But of course, when advocating for your organization to become more customer-centric, you need more than a seemingly obvious (and sometimes abstract) idea. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences ( 🎟 time to get your ticket to Pavilion's CMO Summit, 4/18 in NYC). A company that is successful at creating a customer-centric experience is one that not only executes customer delight campaigns but also aligns its customer’s needs, expectations, and preferences at the center of the culture of the entire organization. The methodology is sound. It feels natural. But putting this all into practice and executing on this methodology can be challenging. Are you up to the challenge? If you're game, I have some recommendations I'll be sharing at CMO Summit on April 18th, and I'm looking forward to the vibrant discussions to follow. Hope to see you there! #PavilionCMOSummit2024 #AllSystemsGrow #DigitalStrategy #FullCustomerLifecycle #CustomerExperience #DigitalMarketing #CustomerSuccess

Our latest blog post explores why customer journey orchestration is such a game-changer for technology industry leaders. Thanks to Ryan Turner, Amy Duchêne, and all my Bridge Partners colleagues who contributed to this content and to our clients who bring us into these strategic discussions. Which of these three pivots present the biggest opportunity? Let me know in the comments.

When asked about human-led support, 94% of CX decision-makers agreed that it remains critical! In a world increasingly driven by digital interactions, the key to truly connecting with customers lies in infusing humanity into every digital touchpoint. While it may seem paradoxical to humanize digital experiences, doing so is essential in navigating the post-pandemic landscape. 🤔 Reflection moment: 1️⃣ How can we leverage technology to enhance, rather than replace, human connection? 2️⃣ What aspects of our digital experience can be personalized to resonate with customers on a deeper level? 3️⃣ How can we foster empathy and understanding in our digital interactions to build trust and loyalty? 💡 Tips for marketing leaders: 1️⃣ Embrace Authenticity: Instead of hiding behind polished corporate personas, embrace authenticity in your digital interactions. Share stories, engage in meaningful conversations, and show the human side of your brand. 2️⃣ Prioritize Personalization: Leverage data and analytics to tailor digital experiences to the unique preferences and needs of individual customers. Whether it's recommending personalized content or anticipating customer inquiries, personalization fosters a sense of connection and relevance. 3️⃣ Cultivate Empathy: Empathy is the cornerstone of human connection. Train your team to actively listen, empathize with customer concerns, and respond with compassion and understanding. By demonstrating empathy in your digital interactions, you can build stronger relationships and foster long-term loyalty. Let's bridge the gap between technology and humanity to create digital experiences that truly resonate with our customers. #customerexperience #marketingstrategy #thoughtleadership #thethoughtleaderway

THE HEARTBEAT OF SUCCESS: EMBRACING CUSTOMER CENTRICITY   "The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing." - John Russell, President, Harley-Davidson   Customer centricity emerges as the melody that resonates with success. It's not merely a strategy; it's a mindset that places customers at the heart of every decision and action. Let's explore the transformative power of customer centricity and how leaders can orchestrate a harmonious connection with their most valuable stakeholders.   🤝 DEEP UNDERSTANDING OF CUSTOMER NEEDS: Customer centricity begins with a profound understanding of your customers. Leaders strive to know their customers' preferences, pain points, and aspirations. Through active engagement, feedback mechanisms, and data analytics, they gain insights that guide product development, service enhancement, and overall business strategy.   🌐 SEAMLESS CUSTOMER JOURNEY: From the first interaction to post-purchase support, a seamless customer journey is the hallmark of customer-centric organizations. Leaders map and optimize every touchpoint, ensuring that customers experience consistency, transparency, and value at every step. This holistic approach fosters loyalty and positive word-of-mouth, contributing to sustained business success.   🌟 PERSONALIZATION AND CUSTOMER EXPERIENCE: In the era of personalization, leaders prioritize tailoring products and services to individual customer needs. Whether through personalized recommendations, customized offerings, or targeted communication, customer-centric leaders recognize that a personalized experience is the key to building long-lasting relationships and brand advocacy.   🔄 AGILE RESPONSE TO CUSTOMER FEEDBACK: Customer feedback is not just information; it's a catalyst for improvement. Customer-centric leaders actively seek and welcome feedback, treating it as a valuable resource for refining products, services, and processes. An agile response to customer input demonstrates a commitment to continuous improvement and a willingness to adapt to evolving customer expectations.   💡 QUESTION FOR REFLECTION: How can you enhance customer centricity within your organization, ensuring that every decision is aligned with the needs and expectations of your customers?   In the heartbeat of successful organizations, customer centricity is the rhythm that guides every movement. By understanding customer needs, optimizing the customer journey, prioritizing personalization, and embracing customer feedback, leaders cultivate a culture where customers are not just patrons but partners in the journey towards excellence. Elevate your leadership by making customer centricity the cornerstone of your organizational ethos. #CustomerCentricity #LeadershipExcellence #CustomerExperience #PersonalizationInBusiness #CustomerEngagement #BusinessSuccess #AdaptiveLeadership #ContinuousImprovement #CustomerFeedback #LeadershipImpact

Earlier in 2022, we got a chance to speak to Phil Dunlop, Regional Director of Sales #EMEA, Progress, on the topic: "The Urgency to Utilize Digital Experience Platform". Phil's perception of #customerexperience were quite interesting and we are sure that they will continue to hold. Click the link below to read the full interview on #TalkCMO

🚀 Embark on the Journey: Conquering CX Challenges in the SaaS Frontier! 🚀 In the dynamic realm of SaaS customer experience, challenges serve as catalysts for innovation and growth! 💡 Here's how we tackle the top 10 hurdles head-on, transforming each obstacle into an opportunity to excel: Consistency Across Platforms: Seamlessly synchronizing our prowess across all digital avenues, ensuring a unified experience, wherever you roam! 🌐 Personalization: Tailoring experiences to your distinct needs and preferences, fueled by data insights and a touch of wizardry! ✨ Employee Engagement: Empowering our frontline champions to become stalwarts of your journey, armed with passion and purpose! 🛡️ Data Privacy and Security: Fortifying your trust with unwavering dedication to safeguarding your digital fortress, brick by brick! 🔒 Integration of Technology: Fusing the latest innovations into a harmonious symphony, crafting an ecosystem of seamless experiences! 🤖 Proactive Communication: Anticipating your desires with the acumen of a fortune-teller, always one step ahead of your needs! 🔮 Cultural Alignment: Unifying our SaaS tribe under the banner of customer-centricity, where every voice harmonizes to serenade your satisfaction! 🎵 Product/Service Fit: Sculpting offerings that mold to your specifications, because one-size-fits-all solutions belong in the archives! 🧤 Customer Segmentation: Painting a mosaic of diversity, where every facet captures the essence of your uniqueness! 🎨 Feedback Management: Attentively listening, learning, and evolving with your invaluable feedback, sculpting our tomorrow with your voice! 📣 Together, we ascend beyond, transmuting challenges into conquests, and every interaction into an indelible journey! 🌟 #SaaSCXChampion #DigitalExperience #TriumphOverChallenges

Join us for a session with Apryl Casale (Sr. Director, Product Marketing SundaySky), as we take on a new way of thinking about video’ s role in the customer journey, highlighting industry-leading examples of brands who have pushed the envelope and delivered relevant and personalized experiences along the way. Register here: https://lnkd.in/dsrwcBcU #ConsumerExpectations #MarketingTrends #CMO #Insights #BusinessTransformation #Customer #Marketing #HumanBehavior #CustomerInsights #Expertise #TransformationLeadership #CustomerUnderstanding #MarketingStrategy #BusinessGrowth #CustomerExperience #ConsumerBehavior #DigitalMarketing #MarketResearch #BrandStrategy #CVisionIntl

Customer First! - Dive into exclusive insights from Kara Trivunovic, Zeta's GVP, Strategic Solutions, and discover how to place customers at the forefront of your approach! 💡 Explore now! #CustomerCentricity #MarketingInsights