Momentum Events’ Post

Tomorrow (05/21) marks the official kick-off of Momentum Events' Reimagine Pharma Marketing conference at the Ocean Place Resort and Spa in Long Branch, NJ - and we're a Silver Sponsor. SVP of Strategy Tiffany Marg (Ryan) will be part of a panel at 12pm on Wednesday 22nd that examines notions for collecting sales force #data to motivate HCPs and drive engagement measurement. Key discussion areas traverse: - Utilizing field force data for stronger engagement with HCPs - Empowering cross-functional relationships with sales as a key source of HCP feedback on marketing efforts. - Combining brand strategy with insights garnered to foster stronger HCP relationships. Book your spot: https://bit.ly/4d2dS6v #pharmaevents #HCPmarketing

📊 Unlocking the Power of KOL Engagement in Healthcare (Part -2) 🤝 In my previous post on Friday, 28th Jun 2024 (I spoke about who all can be KOLs) (https://lnkd.in/gCGJhWQe) Today, I’m excited to share our insights on the pivotal role/ importance of Key Opinion Leaders (KOLs) in the healthcare industry: Major Highlights: ⚡Strategic Influence: KOLs are instrumental in shaping research, clinical trials, and market strategies. ⚡Lifecycle Involvement: Their engagement spans across all stages, from discovery to market awareness. ⚡Expertise Leverage: KOLs provide valuable insights that can accelerate product development and adoption. Key Trends: 📈Digital Engagement: Leveraging technology for effective KOL mapping and interaction. 📈Patient Advocacy: Recognizing the growing influence of patient groups alongside KOLs. Insights: 💡Tailored KOL strategies enhance outcomes at each lifecycle stage. 💡Continuous KOL engagement fosters long-term, impactful relationships. Key Takeaways: 👉 KOLs are crucial for achieving healthcare objectives. 👉 Effective KOL engagement leads to better-informed healthcare solutions. Interested in a full report or enhancing your KOL strategy? DM me or comment below! 📩 At Octavus Consulting, we offer comprehensive secondary research services, including KOL identification, mapping, and engagement. Plus, our global recruitment services for primary market research are unmatched. Connect with us to elevate your strategy on [email protected]! 🌐 #KOLidentification #KOLEngagement #KOLmapping #KOLAnalytics #HealthcareStrategy #MarketResearch #GlobalOutreach #OctavusConsulting #Markettrends #PMR #Primarymarketresearch #Analytics 😊🔍 Shout out to Babli Singh for slides and analysis

🌟 In today's rapidly evolving pharma landscape, are your KOL engagement strategies keeping pace with industry innovations? 🌟 Join us in 2 weeks for our executive-level workshop "Hands off my KOL!": Smashing silos for transformative KOL engagement at Customer Engagement Europe (London). Our expert-led session will revolutionize your approach to KOL interactions: ✅ Gain Expert Perspectives: Hear directly from a KOL on how Pharma can better engage with them and their peers ✅ Explore Best Practices and Benchmarks: Participate in an interactive workshop with fellow industry leaders to uncover effective KOL engagement strategies ✅ Smash Silos for Transformative Engagement: Learn to plan, execute, and monitor KOL engagements across functions, breaking down barriers for more impactful interactions 📅 Don't miss this opportunity to learn from industry experts: - Nacho Quinones, EMEA Medical Affairs Strategy Lead, IQVIA - Rebecca Galbraith, Head of IQVIA Medical Communications, IQVIA - Jonathan Macdonald, General Manager, EPG Health, IQVIA company 👉 Register now to transform your KOL engagement strategy: https://lnkd.in/eh4kUCa3 #REcustomerEU24 #KOLEngagement #PharmaInnovation

If KOL engagement is so critical, why do so many Pharma companies struggle to get this right? We'll be working with industry leaders to crack this nut at Reuters Customer Engagement Europe next week in London - come join! #REcustomerEU24

Is your KOL engagement strategy truly effective?  In our blog, we explore how #MedicalAffairs teams can enhance their KOL relationships by focusing on outcome-based planning rather than just activities. Learn how to create mutually beneficial strategies that align with both your goals and the KOL's professional interests. Read the full blog for actionable tips: 👉 https://lnkd.in/eXKT-Jw5  #KOLEngagement #PharmaStrategy #HealthcareInnovation #ThoughtLeadership

Neolytica - A QPharma Company identifies key Global and National KOLs with strong ties to Community Opinion Leaders (COLs), who directly influence local healthcare professionals. 🌍👩⚕ Understanding the sentiments of National leaders and COLs is crucial in assessing their impact on local HCPs. By analyzing these COLs and local HCPs based on patient volume, diagnosis trends, and digital activity, Neolytica empowers you to target and create programs that engage the right HCPs for maximum impact. 📊💡🔍 Learn More at:- https://neolytica.ai/ #KOLinfluence #SentimentAnalysis #KOLs #Neolytica #medicalaffairs #commercial #marketing #tll #KOLmapping #HCPtargeting #KOLEngagement #DataInsights #HealthcareInnovation

Are you maximizing your KOL relationships to generate actionable insights? Download our case study to discover how KOL Social Monitoring can transform your #MedicalAffairs strategy with #Kwello Social!  Learn how our social insights platform empowers MSLs to: ✅ Act on real-time insights for timely engagement ✅ Strengthen relationships by addressing KOL concerns ✅ Turn challenges into opportunities through proactive engagement ✅ Align KOL perceptions with the latest clinical data for impactful outcomes 🔗 https://lnkd.in/ea2433U4 #KOLs #MSL #HealthcareInnovation #PharmaStrategy

Effective strategies for Key Opinion Leader (KOL) engagement in medical affairs include ✍️ Developing a Comprehensive KOL Engagement Plan: Create a strategic plan that captures insights, measures KOL movement, and focuses on outcomes-based frameworks to align interactions with strategic objectives. Utilizing Digital Engagement Strategies: Embrace digital platforms for virtual touchpoints, leveraging digital opinion leaders (DOLs) to diversify insights, and ensuring a seamless and valuable online experience for KOLs. Establishing Clear Objectives and Responsibilities: Define engagement goals upfront, assign roles within the team effectively, and scout out the right KOLs based on expertise, influence, and fit with the event or project. Building Trust and Credibility: Provide compliant content, adhere to regulations, and establish relationships that position your company as a trusted entity in the healthcare community to boost brand awareness and marketplace adoption. Continuous Improvement through Feedback: Regularly engage with KOLs to gather insights, probe for information on barriers or negative feedback, and refine engagement strategies based on feedback received.

🌍 Maximize Your Impact at CPHI Milan: Pre, During, and Post-Event Marketing 🌍 With CPHI Milan just around the corner, now is the perfect time to ensure your brand stands out in the crowded bio/pharmaceutical landscape. A strategic marketing plan that targets your audience before, during, and after the event can amplify your message and drive lasting connections. 🚀 Pre-Event: Build anticipation with targeted digital campaigns and engaging content that positions your brand as a leader in the industry. 🎯 During the Event: Capitalize on the energy of CPHI Milan by leveraging live event coverage, video interviews, and real-time engagement to capture the attention of attendees. 📈 Post-Event: Continue the momentum with retargeting, follow-up campaigns, and thought leadership content to keep your brand top of mind and nurture those valuable leads. Are you ready to make the most of CPHI Milan? Let's discuss how our advertising and marketing solutions can help you achieve your goals. #PT Europe – industrysciences (mjhlifesciences.com) #CPHI2024 #PharmaMarketing #EventMarketing #PharmaceuticalTechnology #BioPharmInternational #BrandAwareness

Just read a recently published report about HCPs' digital engagement, sharing with you the highlights: - On average, 78% of HCP interactions are in person and 22% are digital. - At companies that push inbound channels, the mix shifts to 42% in-person and 58% digital .. The shift reflects a doubling of digital engagement ✌️ We see many medical reps and salespeople express concern that digital engagement may replace face-to-face communication, potentially jeopardizing the core aspects of their roles.... Surprisingly, the same study says "In-person volumes stay the same or increase while digital engagement explodes" 🔥 #DigitalMarketing #Pharma #InboundMarketing #HCPs #DigitalEngagement