Moët Hennessy’s Post

In this article we navigate the challenges and opportunities in the French spirits market! 🥃 The French spirits industry faced a 12% decline in global sales and a 13% drop in volume in 2023 due to inflation, lower consumption, and decreased disposable incomes. Despite these challenges, there are opportunities in premiumization, strategic marketing, and participating in international competitions to boost brand visibility and credibility. Trade tensions with China, particularly concerning Cognac, add complexity to the market outlook. Nonetheless, targeted strategies and market adaptations could help French spirits navigate these difficulties and leverage new growth opportunities. 🔗 Read the complete article - https://lnkd.in/d8Eba_XQ #londoncompetition #cognac #challenges #china #exportindustry Sid Patel I Martingale Cognac

📣 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰 𝐫𝐞𝐚𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐚𝐬𝐢𝐚𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 (𝐀𝐌𝐉)! 📚 🔖“Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents” by Johan Bruwer, Justin Cohen, Carl Driesener, Richard Lee, Ava Huang, and Larry Lockshin of University of South Australia, and Armando Maria Corsi of the University of Adelaide. This study is a must-read for anyone interested in consumer behavior and market trends in China. Check it out here: https://lnkd.in/g5BnANKw 🌐 #AMJ #MarketingResearch #ConsumerBehavior #WineMarket #weareanzmac

German Christmas markets are gaining in popularity, a craze that also sees them abundantly spread throughout the US and the UK. The real experience is however still in #Germany with the culinary delights of mulled wine, gingerbread and sausages. The most famous market is in Nuremberg, Bavaria, the "Christkindlesmarkt". With over 2 million visitors a year perusing through the 200 wooden huts, it's a true representation of German culture. This strong desire for tradition and Gemütlichkeit influences German behaviour. Find out how at, IVP. #marketresearch #mrx #insights

Looking to invest with a taste of luxury? Switzerland offers the perfect blend of financial stability and relaxation, much like savoring fine wines at a tasting! With its robust economy and picturesque landscapes, investing in Switzerland is like indulging in the finest of wines – satisfying, rewarding, and sure to leave a lasting impression. #LFA #SwissWealth #RelaxAndInvest

🔎 Read this case study about our cross-border collaboration with Aims International Italia Società Benefit and how we identified a perfect candidate together ➡️

Celebrating International Wine Day by raising a glass to the top highlights of the Indian wine market! Just as a fine wine finds its way to the perfect table, our market entry services help businesses find their perfect market. 🥂Cheers #InternationalWineDay #MarketEntry #GlobalBusiness #CheersToSuccess Get your free consultation for your business at Assist Asia today and plan your global business expansion!

It was very interesting to hear Mr. Yu's talk about the wine industry in China and understand how wine producers are dealing with production and the market in the country today. #winebusiness #chinesewine #imckrems

Calling all wine exporters! Are you ready to dive into the possibilities in Japan, South Korea, and Singapore? Our upcoming one-hour webinar session will cover the key insights of these booming wine markets. Here's a taste of what we’ll look at:  🌍 Competitive landscape: Compare New Zealand's wine exports with other countries and uncover strategies for staying ahead. 🚚 Distribution dynamics: On-trade versus off-trade - a sneak peek into the avenues to push your wines to the forefront. 👥 Understanding consumers: Get to the heart of consumer behaviour - what drives their wine choices? This webinar will provide invaluable insights to help you understand your market readiness and assess your brand's positioning in these three markets. Kate Walters Kylie Archer Stephen Blair Maggie Christie #NZTE #NZMadeWithCare #DiscoverNewZealandF&BinEastAsia For more information and to register:

The global whiskey market is valued at nearly $70 billion and is forecasted to reach $125 billion by 2032. Irish whiskey sales have grown by 100% from 2014 to 2024, marking it as the fastest-growing spirits category in the world. The Knight Frank Luxury Investment Index reported a 322% increase in the prices of rare whiskey bottles over the ten years prior to June 2023. In Ireland and the UK, direct investment in cask whiskey is generally exempt from capital gains tax because casks are considered "wasting assets" due to their limited lifespan. According to a KPMG survey, whiskey is the most popular form of luxury asset, with 27% of respondents planning to invest in whiskey within the next three years, compared to art (26%), jewelry (20%), wine (15%), and classic cars (14%). The resurgence of whiskey production in countries like the US, Scotland, Ireland, Japan, India, Australia, and New Zealand, coupled with the growing middle class in developing countries, drives the increased demand. Among high-net-worth individuals (HNWIs), 27% are planning to invest in whiskey, indicating its growing popularity as an investment class. Investors prefer buying whiskey by the cask or through blended portfolios, reflecting its tax efficiency and attractiveness. #luxuryinvestments #whiskey #kpmg #alternateinvestments #highnetworth

Year of the Dram-gon! "Chinese whisky" is taking flight but how should we define it? A deeper dive into the topic, including the recent release of Pernod Ricard's "The Chuan", which the company heavily promoted as a "first" for China and an expression of local "terroir", while both The Whisky Advocate and Global Drinks Intel reported that it included distillate from Scotland. So, how do we define a "Chinese whisky", especially given that the current standards in China are quite lax compared to those in Scotland, the United States and elsewhere? And given that the China market has many brands that have similar names, fonts, bottles et al to some of the world's top sellers, creating confusion for consumers? I look at this in my newest Grape Wall newsletter, including "Chinese whisky" definitions by trade people, how the current standards are due for revision shortly, and steps producers focused on locally made whisky can take to help guide consumers and create confidence in the industry. Check it out at the link (you can also subscribe for free on that page): https://lnkd.in/gwxynXDC #whisky #whiskey #whiskytasting #whiskyproduction #china #chinamarket #bourbon #scotch #grapewallofchina