Modern Logic’s Post

Perfect case study of Abundant Thinking in action: Instacart and Uber collaborating on restaurant deliveries. Rather than compete, grow the pie together. Congrats to the Instacart and Uber teams for making this partnership happen. Bravo Fidji Simo Daniel Danker and everyone involved! Dara, given that Uber is pushing into grocery and of course retail, why cross enemy lines? Fidji, why give them a foot in the door? “There are a lot of companies that compete in an area and collaborate in another. This is a good example where on the restaurant front we found a lot of alignment and we think this is going to be highly beneficial for Instacart customers.” Fidji Simo Mainstream thinking is at scarcity. Everything is a zero sum game. With Abundant Thinking we can imagine and create a better reality. #AbundantThinking #Collaboration #GrowthePie #Leadership #CEO

To evolve is to stay curious in the innovation to defy the standard.

The DoorDash Super Bowl stunt getting the cover is rightfully so because the sheer absurdity of this sweepstakes is legendary on its own. It is going to be talked about for years to come if we get to see the actual delivery to the winner. I’m talking live on socials, reels and TikToks, YouTube video of the delivery for posterity; we need to SEE someone get: - 1,000 wings from popeyes - 24 bars of Dove soap - 20 family sized Oreos - 720 Reese’s cups - A Kawasaki Motors Corp., U.S.A. Off road vehicle - 80 Drunstick Dessert Cones - 25 Cans of Pringles - A 30 LB BUCKET OF MAYONNAISE - BMW Group ‘s 2024 All electric i5 - KIA’s new EV9 electric vehicle - Toyota Motor Corporation’s 2024 Tacoma - AND A MYSTERY Volkswagen! Enough food to last for a week, enough snacks to last for a quarter, and enough cars for a small dealership in your front yard, we NEED to see this delivery. #marketing #advertising #superbowl

Taco Bell is opening a retirement community for the "old at heart." As I've been researching and onboarding at my new company, Venn , I watched a talk our founder, Or Bokobza, gave about the "Experience Era." He said that a study examining data from the past 10 years shows that experience-led companies have outperformed the stock market by nearly 50%. But have any of us really cracked the "Experience Era" code yet? Or will our industry be disrupted by well-known, experience-led consumer brands? Taco Bell is one of the best companies in the world at knowing their target market and giving them unique outside-of-the-box experiences that fit that demographic to a T. While this time Taco Bell is just producing a hilariously branded event, it made me think, what if this was more? Could your property management brand or individual property brands compete with Taco Bell for renters? (Hangover)food for thought. Anyway, see you biddies at water aerobics. https://lnkd.in/gwaxWTba

What a way to capitalize on the Big Game! Sports advertising campaigns have proven to increase #brandawareness. Since #sportsprogramming has a higher audience engagement, certain brands find alignment more than others. #doordash put a lot of thought behind this one! 👏🏼 I’m curious to see what the revenue projections look like from this Ad campaign. 😳 #mediamarketing #advertisingdesign #sportsandentertainment #marketingcampaign #superbowl #advertisment #advertisingstrategies

X4 has always brought the best of global and local Experience Management leaders to share best practice and learnings. Really excited to hear that we're bringing DoorDash to X4 SYD on July 4 at the ICC They'll be sharing how DoorDash is improving the experience for both restaurants and the end customer. Register here today: bit.ly/4bVeytU #X4SYD #xm #experiencemanagement #qualtrics #sydney #employeeexperience #customerexperience #marketresearch

The most impressive feature of Mission Mars’ latest results is not the continued like-for-like sales growth across its two brands or the fact that CEO Roy Ellis believes there’s space for another 10 Albert's Schloss sites across the country (and think of the impact of that), but the fact it has been able to drive down staff turnover close to 55%. It’s all about company culture. With industry averages around 100%, according to some sources, that’s some achievement, and the foundation for delivering those strong performances and exception customer experiences. But just think of the cost implications of being able to retain staff as well - spending significantly less on recruitment, onboarding and training, while retaining experience and valuable know-how. Win, win. #culture #retention #savings #happystaff

Retail Today / Retail Renaissance: America’s favorite restaurant specializes in a chicken sandwich, that is out of this world. Chick-fil-a announces their 3000th restaurant! Their growth over the last 20 years has been phenomenal, founded in Atlanta. Sales volume now approaching $18 billion, with huge growth potential. Individual restaurant volume is the best in the business. Their unique approach to franchising and selecting new operators is legendary. Where a new franchise cost $10,000, however almost impossible to obtain one. During Covid they learned their sales volume increased when sit-in restaurants were closed. But it also created “operational excellence” in developing their drive-thru capacity. What can operators learn from Chick-fil-a’s approach to customer service? Think about your checkout operation. #retail #restaurant #sales #retailindustry #brandexperience #brickandmortar #customerexperience #drivein #fastfood #operationalexcellence Chick-fil-A Corporate Support Center #chicken #chickfila

Taco Bell is on a mission to prove that tacos are, in fact, a state of mind. ⁠ ⁠ Gracing the cover of Fast Company's March 2024 issue is Taco Bell CEO Sean Tresvant, who has grown the public's appetite for the brand across a dizzying array of pop-culture channels, leading Taco Bell to placing among the top 10 Most Innovative Companies in this year's list. ⁠ ⁠ In the past year, fans have been able to wear limited-edition Taco Bell x Crocs slides and giggle at NFL star Davante Adams’s description of how he attacks a Crunchwrap Supreme. Taco Bell even successfully petitioned to cancel trademarks for the phrase Taco Tuesday, liberating it for all people who “make, sell, eat, and celebrate tacos.” ⁠ ⁠ Thanks to Tresvant’s understanding of what fans want at a time of otherwise slow growth for fast-food companies, Taco Bell’s same-store sales grew by 5% in 2023, with digital sales up 7%, and loyalty users up 17%. ⁠ ⁠ Dig into the cover story on this year’s No. 8 Most Innovative Company: https://bit.ly/4cjGGXX #FCMostInnovative ⁠

Taco Bell digital sales up 7% & loyalty members up 17%. 📈 🚀 During a time of little to no growth in the Fast Food industry, Taco Bell has leveraged technology, listened to what the data has been telling them, & embraced change which helped pave a path to growth in a somewhat stagnant industry. 🚀 This success was a long time in the making, and Taco Bell has been on a journey for many years now, preparing themselves for the future. This doesn't just happen over night, but the longer you wait to start, the more challenging it will be to finish. 💥 Reach out if you're interested in learning how to kickstart your maturity journey & deliver your digital products through an automated, self-service storefront that increases revenue & strengthens your brand 💥