Our editor Sofia Kerpan sits down with shots and provides insights on potential changes for the advertising industry, as she shares what's been on her creative radar.
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Experienced Marketer helping Senior Marketers & Ad Tech CEO’s hone their narratives and enabling skills. Vast experience in data strategy, consent and compliance, privacy tech, digital media, social, search, brand safety
Fast on the heels of my appearance on #PIVOT last week, my good friend, Scott Monty, invited me to join him on his 61st episode of “Timeless Leadership” which dropped today and is available at the link below or wherever you get your podcasts. We cover: 1) the evolution of brand safety and suitability from the marketer’s perspective 2) the ascendancy of the Corporate Communications function over Marketing 3) Marketing’s inability to get credit for the demand it creates for the enterprise 4) how we market in an era where our society has been scientificaly polarized by engagement algorithms 5) the opportunity for brands to step up and take up the slack for governmental institutions as we face an ever growing list of societal challenges 6) why I accepted the role of Chief Strategy Officer at Ad Fontes Media and our work to get advertisers to increase their investments in quality news journalism to bolster newsrooms’ ability to defend the truth in the watr on truth that we find ourselves in today. 7) why I am excited about custom bidders such as Chalice Custom Algorithms to finally unlock the true potential of #programmaticadvertising to deliver more relevant messaging that drives better engagement with consumers. I hope you enjoy our conversation! Thank you, Scott, for the opportunity and a great conversation.
Episode 61: The Societal Role of Advertising with Lou Paskalis
timelesstimely.com
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Creating + Collecting + Connecting to WIN | Media & Tech | I AM CEO Podcast (Daily) Host w/ 1600+ Episodes 🎙 | Web Support & Maintenance | Media Company Mindset (YAMC) | 40 Under 40 | Run your race 🏃🏾♂️🗣
Remember when we realized we weren't merely businesses, but media companies? In this Podcast show called More 2 Media, I have tackled an undeniable power and beauty in unveiling our clients' thoughts and desires through SEO. And, this newfound knowledge prepares us to make strides in our marketing quests, fully armed with insights and inspiration. So, let's cherish our victories and lessons learned as we continue onward #SEO #MediaCompanies
"More 2 Media" with Gresham Harkless from Blue 16 Media
https://vimeo.com/
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Creating + Collecting + Connecting to WIN | Media & Tech | I AM CEO Podcast (Daily) Host w/ 1600+ Episodes 🎙 | Web Support & Maintenance | Media Company Mindset (YAMC) | 40 Under 40 | Run your race 🏃🏾♂️🗣
Remember when we realized we weren't merely businesses, but media companies? In this Podcast show called More 2 Media, I have tackled an undeniable power and beauty in unveiling our clients' thoughts and desires through SEO. And, this newfound knowledge prepares us to make strides in our marketing quests, fully armed with insights and inspiration. So, let's cherish our victories and lessons learned as we continue onward #SEO #MediaCompanies
"More 2 Media" with Gresham Harkless from Blue 16 Media
https://vimeo.com/
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If you're interested in the state of independent media and/or were a fan of Gawker and its brethren back in the day, then this episode is for you. Jason Oberholtzer deftly facilitated an awesome conversation with Gita Jackson, Molly Osberg and Kirsten Chen and it's so very worth a listen! (also, Aftermath is awesome, especially if you're yearning for great video game review content)
This month's Dispatch #podcast explores the historic and current challenges in digital media and how emerging media models have sprung up as a result. Gather writer Gita Jackson draws from her experience launching independent video game site Aftermath and reminisces with Molly Osberg about the tension between good content and ad revenue revenue while working at Gawker in its heyday. Later on, we chat with Kirsten Chen and re-visit her latest dispatch piece on the importance of healthy interpersonal conflict at work. As our venerable host Jason Oberholtzer likes to say: if the content we're putting out resonates with you, please consider subscribing and sharing it to one (or more) people you think would enjoy a listen! https://lnkd.in/gmkN7_ET
The Independent Digital Media Present - gather.co
gather.co
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Election season is in full swing, and while it’s still a long way from ballots being cast, it’s never too early to think about how to keep those audiences engaged long after the results are in. In the final part of our funneling election audiences series in The Boost 🚀, we dive into strategies for retaining these newfound audiences so you don’t lose them again. Learn how The Washington Post and Slate Magazine wind down and revamp pop-up products and how the Miami Herald and Santa Cruz Local reinforce value and keep communication open to keep audiences hooked. Check out all the retention strategies here: https://lnkd.in/gd6DHBXN And if you haven’t yet, sign up for The Boost 🚀 for more insights and series like this one: https://lnkd.in/g9n8gkSg
Retention strategies to keep them wanting more
preview.mailerlite.com
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A great start to the New Year with nine pieces of press coverage secured for two Calvin Marketing clients following their appearance on Celebrity Escape to the Country during Christmas week. But my delight was sadly marred on reading the online articles which were littered with clickbait adverts including a defecating dog, graphic image of an enlarged prostate and a hideous foot ailment! Not only does this completely detract from my clients’ lovely involvement but it turned my stomach and left me embarrassed to share the media coverage. I am a huge champion of local journalism and find it incredibly sad that the industry is being undervalued by this extraneous advertising. I fully appreciate the advertising revenue streams the media needs to generate, but littering news articles with irrelevant clickbait is surely only going to turn more readers away. News articles need be to be given undisrupted prominence over advertising online, in order for the expertise of journalists to be read and respected as it is in print. Having contacted one editor it transpires the situation is sadly beyond local control. Perhaps if more of us lodged our distaste for how local news is presented online, we can persuade the media giants that have bought up almost all the regional press, that these hugely important local news resources deserve more respect. Case in point: https://lnkd.in/enAgCSJc
Estate agency 'absolutely thrilled' to take part in major new BBC property series
knutsfordguardian.co.uk
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Good intentions are great. Data, insights and action are better. That's why I've loved working with Johan van Mol from No-Kno and BAM - Belgian Association of Marketing on measuring diversity in Belgian advertising for the last 8 months. The study is repeated each quarter and while we don't see (neither expect) any big shifts, we are getting very confident in understanding how diverse Belgian advertising is. Since I felt Johan's knowledge and insights didn't really come through in just graphs and numbers, I pulled him in front of a microphone 🎙️. Have a listen to our conversation about the state of diversity in Belgian advertising: we're discussing the barometer insights, anti-wrinkle creams on young faces, normalisation and tokenism and advice to marketeers trying to make their marketing efforts more inclusive. Link to the full podcast and the baromter results in the comments 👇
Preview 1 - Video Podcast BAM x No-Kno: Ad Diversity Barometer
https://www.youtube.com/
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BAM - Belgian Association of Marketing and No-Kno collaborated on measuring diversity in Belgian advertising. Check out to the podcast on the state of diversity in advertising with Ilse Van Dyck of BAM and Johan van Mol founder of No-Kno. #Diversity #InclusiveMarketing #MarketingInsights
Good intentions are great. Data, insights and action are better. That's why I've loved working with Johan van Mol from No-Kno and BAM - Belgian Association of Marketing on measuring diversity in Belgian advertising for the last 8 months. The study is repeated each quarter and while we don't see (neither expect) any big shifts, we are getting very confident in understanding how diverse Belgian advertising is. Since I felt Johan's knowledge and insights didn't really come through in just graphs and numbers, I pulled him in front of a microphone 🎙️. Have a listen to our conversation about the state of diversity in Belgian advertising: we're discussing the barometer insights, anti-wrinkle creams on young faces, normalisation and tokenism and advice to marketeers trying to make their marketing efforts more inclusive. Link to the full podcast and the baromter results in the comments 👇
Preview 1 - Video Podcast BAM x No-Kno: Ad Diversity Barometer
https://www.youtube.com/
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In this month's episode of SMC, Rita and I are joined in the studio by publications pro Vanessa Klomp to talk all things school marketing and communications. In Making News, we discuss global screen time trends and what they might mean for your next paid media strategy. In the Deep Dive, Vanessa shares a free downloadable resource to help nail your next publication page plan, and finally in the rants and raves, we get all bitter about the latest 🍏 ad. Enjoy!
Perfecting page plans and a sour apple ad [podcast #219] - imageseven
imageseven.com.au
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Listen to Keni Thacker of 100 Roses From Concrete share his perspective on DEI in the ad industry! #DEIB #dei #advertisingindustry
Chief Diversity Creative @ Keni Thacker LLC | Founder/Chief Creative Officer @ 100 Roses From Concrete | Championing Inclusion & Creative Excellence
New podcast feature with the team from TiNY. Thank you for allowing me to share my truth brother Michael Stoopack brother Tom Christmann and new brother Mike Rovner https://lnkd.in/eMMf7eJ2
Get schooled on all things DEI in Advertising from Keni Thacker
https://www.youtube.com/
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