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For us here at Creative Resource, its important that we give back to the industry we serve, and help its growth and development. That's why we have created industry initiatives Two+Two, School of Thought and Handle This, which have directly benefited thousands of people in the Creative and Marketing sector in the North. You can find out more about our initiatives below or by contacting Julie Ollerton or Phil Cookson

Learn how you can get found by large media companies and have your story told! Andrea Pass of Andrea Pass Public Relations is an expert at making that happen and she is our guest on the 44th episode of The Marketing Checklist View Cast! Go to The View Cast dot com for her information. #BusinessBooks #SocialMediaMarketing #MarketingCoaches #BusinessCoaches #SmallBusinessMarketing #HumanResources #MarketingTips #MarketingIdeas #theviewcast

3 Non-Negotiables for Your Publicity Strategy 🛡️ After two decades in PR, here's what I’ve learned: 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: Be genuine in your pitches and stories. Authenticity resonates. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Regular contributions keep you on the radar and build momentum. 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: Rejection is part of the game. Learn, adapt, and pitch again. Embrace these, and watch how the media landscape opens up for you.

Here’s how Sonoma Creative Media transforms your business and makes you stand out

Often, small business owners do not realize that PR is a tool they can use to help spread the word LOCALLY about their business. The misconception is that PR is super expensive and reserved only for those with deep pockets. But the truth is, nothing quite moves the needle for a small business like a spot on their local news station. Talk about instant BUZZ and an influx of traffic to your storefront. So, whether it is an upcoming move, an expansion, or a community event - locking arms with the right publicist can make the world of difference. Limited scope publicity shouldn't break the bank either. From one small business owner to another, I am super grateful for this collaborative project with Amber Krasinski. She has her strengths and I have mine...and to be honest, I'm floored by the amount of press we've garnered together in the Boston area for a super deserving client that does great things in the community. Curious what local PR might do for your small business? Comment MEDIA MAGIC and let's start the conversation.

📹 Spend a day with us at Edit Media: ➡ Strategy first. Strategy always. ⬇ Every brand has its own style, opportunities, and challenges. ⬇ At Edit Media Consulting, our capabilities span the marketing and public relations spectrum — from developing brand presence to creating a social media strategy, we tailor our services to fit your unique needs. ⬇ We believe in creating customized marketing and communications strategies to capitalize on what separates you from the crowd, focusing on what makes you you.

🌟 Shake off that mid-week slump with a spark of inspiration! Smart strategies ✓ Creative flair ✓ By infusing creativity into your communications strategy, you can easily maintain professionalism and unlock the power to spark curiosity, forge emotional connections, and leave a lasting impression. With the right balance, your efforts can be both structured and delightfully creative. 💚

On the 11th day of Christmas, Abigail Southan has top tips to create a successful pitch. Discover how to write a subject line, what to include in a pitch and more. Go into the new year with a bang with our PR insights: https://hubs.ly/Q02dtxsQ0

From sustainability and transparency to engaging Gen Z and navigating science denial, our speakers tailor their presentations to your audience – whether in-person or virtual. Plus, we offer media, social media, and crisis training to equip you with the tools for effective communication. Learn more here. >> https://hubs.li/Q02zmx-T0

Guess work doesn't work! "Information about your own operations, such as sales transactions and operational performance, can tell you what has happened in the past and help you make educated guesses about what will happen in the future. External data sources can help you understand what your competition is doing, as well as how trends such as consumer behavior patterns, market dynamics or even the weather can impact your performance. <...> Understanding of both is essential today". Forbes, 2022