This week our team members are headed to Salt Lake City for the Destinations International Marketing and Communications Summit! We extend a warm invitation to connect with Julie Freeman, EVP of Public Relations for the Americas, SVP of Business Strategy Justin Farmer, SVP of Marketing Technology Robert Patterson and MMGY NextFactor Managing Director Cassandra McAuley. As proud sponsors, our team is eager to engage in meaningful conversations while leading various sessions during the summit. We are looking forward to an insightful week ahead!
-Cassandra McAuley: Looking Into the Future: The DNEXT Futures Study
-Julie Freeman: Communications & PR Breakout (Part 1 & 2), and Creative Solutions to Generate Buzz and Create Media Attention
-Robert Patterson: ControlTower: Integrated Digital Experience Platform
🔥 BIG NEWS ALERT 🔥
I’m hyped to announce that the one and only Claire Anderson from Abita Brewing Company is hitting the stage as a keynote at REACH 2024! This is not just any announcement—it’s a shout from the rooftops kind of moment.
Why Claire? Because she’s not just doing marketing. She’s redefining it. Crushing it at Abita, Claire’s been all about authenticity, innovation, and connecting with people on a real level. That’s what we live for in this industry, and that’s what REACH 2024 is all about.
Big shoutout to Lisa Collins for playing a crucial role in Claire’s journey. Those classes at Loyola University New Orleans? Game-changers. They’ve helped shape Claire into the powerhouse speaker we’re thrilled to welcome.
I wrote a bio for Claire, and let me tell you, it’s all facts. She’s the real deal in digital marketing, bringing the heat with strategies that not only stick but resonate. Abita’s got a gem, and we’re lucky to learn from her.
To everyone who’s been part of Claire’s path, you’re part of this win. REACH 2024 is where we come together to share, learn, and ignite our passion for marketing like never before.
Get ready to be inspired, to connect, and to take your game to the next level. Claire Anderson is about to show us how it’s done. Let’s go! 💥
#REACH2024#MarketingInnovation#GameChangers
Digital Marketing Specialist @ Abita Brewing Co. | Social Media Content Creation
I am absolutely thrilled and honored to share that I've been invited to serve as one of the keynote speakers at the 2nd Annual REACH Marketing Conference by the incredible David Gravois. 🚀
Being considered for such an opportunity is truly humbling, and I am filled with gratitude for the chance to contribute to this gathering of marketing professionals.
I am especially thankful to Lisa Collins for the wonderful opportunity to speak to various Mass Communication classes at Loyola University New Orleans, an experience that has undoubtedly shaped my journey and prepared me for this next chapter!
What's more, David kindly crafted a bio for me to feature on the conference website, and I couldn't be more honored by his kind words:
"Claire Anderson, the dynamic Digital Marketing Specialist at Abita Brewing Co., brings a fresh and innovative approach to connecting with fans and the broader community. At the heart of Abita’s strong and beloved brand is its commitment to authenticity and engagement, principles that Claire has championed and elevated in her work. Known for her creative strategies and digital savviness, Claire has played a pivotal role in ensuring that Abita not only maintains its deep-rooted connections but also reaches new audiences with relevance and warmth."
I am truly humbled by David's words and thrilled to have the opportunity to share insights on product marketing at the conference in March!
Thank you to everyone who has supported me on my career journey. I am eagerly looking forward to connecting with fellow marketers and sharing ideas at REACH 2024! 🌟
Read more about the conference here: https://lnkd.in/gtq-YBpN
From improved crisis response to the return of in-person events, Alison Bailin Batz unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
Great fun talking to international brands about how to run comms and PR in the UK market as part of the latest Global Spotlight PRCA webinar. Great to chat with Josh WheelerRichard Stone Chart PR MCIPR and Amelia Stevens MIPA.
Some key takeaways:
- The UK is more than just London
- Multi-culturalism and regional nuances are an opportunity but need to be propertly understood
- We're a complex media ecosystem in the UK, despite commercial challenges the media are facing
- An integrated approach to comms will help your budget and impact hit harder
There are over 4M companies launched across North America each year.
Here are 4 ways you can use PR to blunt the competition:
1. Highlight Your USPs: PR campaigns should incorporate messaging around what differentiates you to sway public perception in your favour.
Tip: Don't be self-serving or overtly promotional.
2. Industry Awards and Recognitions: Earning industry accolades can significantly boost your brand’s credibility.
Tip: In most cases, awards must be carefully identified and proactively sought after.
3. Engage in Thought Leadership: Positioning your company’s leaders as experts in your field can give you a competitive edge. Articles or op-eds written by them (or an expert who can also place them in the press), participation in panel discussions, or press interviews to act as an expert source, ladder up to elevating your brand above competitors.
Tip: Invest in media training, and key message development so you can make the most of each PR opportunity.
4. Get creative.
We once launched news slightly ahead of a client competitor's earnings call and it worked to ensure our client was part of the story, positioning them as a category leader. Another idea is that when possible, and appropriate, clients can rename or tweak products to generate more press interest.
Tip: Hit me up for more!
Thanks to IABC New South Wales for hosting such a great event on the future of comms measurement this week.
💡 My Key Takeaways💡
While a data-driven approach is second nature for most marketing and HR teams, communications is yet to catch up, often relying on rudimentary metrics such as impressions, coverage hits or clicks that make it hard to show true strategic value. But how can we decide what to measure?
✅ Define what you want the audience to think, feel and do
✅ Quantify outcomes across awareness, action and advocacy
✅ Know what your business stakeholders value and make sure you measure it!
Huge shout out to Kate Abrahams, David Sawicki, Hayley Greensmith and Sandi Shrimski for the incredible insights. Can't wait to put them into action.
The top performing firms expect to increase their creative services in the next 12 months.
To discover the top areas that firms plan to expand in 2024, download a copy of Davis+Gilbert’s 11th Annual PR Industry Trends Report: https://hubs.li/Q028ygQT0
In today's interconnected world, businesses need to go beyond borders and boundaries to truly make an impact on a global scale. This is where Global PR comes in. It's about crafting messages that resonate worldwide, understanding cultural nuances, and building a globally recognized brand. Global PR professionals are experts in navigating different cultures, languages, and communication styles to ensure that your brand's message is received and understood by audiences across the globe. So if you're looking to expand your business internationally, don't underestimate the power of Global PR. It can be the key to unlocking new markets and connecting with a diverse range of consumers. 🌍💼
Do you have any questions about Global PR? Share them in the comments below and let's start a conversation!
UPCOMING EVENT ALERT!! 📢
At Orbit, The North East Technology Park - NETPark & we'd love to see you there. Join us for PR for life science & technology businesses; how to build a brand & grow, May 22, 2024 at 9:30AM. Light breakfast & unlimited tea & coffee included☕🥐
Do others know you exist? If they do, what do they think about your business? More importantly, what are they doing about it?🤔
Whether you’re raising investment, growing market share, or convincing major stakeholders to engage with you, you need to be visible, memorable and position yourself strategically. This requires brand-building👀
Life sciences and technology businesses operate in noisy, complex and nuanced markets, where every business seems to be ‘revolutionary’. To stand out, these businesses need to think seriously about using PR to develop a brand and build a reputation that makes it easier for others to discover, remember and consider them. We will be joined by the fantastic Thomas Averre of Tarleton Communications who will talk about how to build momentum and credibility, and how science and technology businesses can persuade others to invest, purchase and collaborate.
https://lnkd.in/eWtD7J5v
