We’re still basking in the afterglow of our time at this year’s Women Leading Travel & Hospitality Summit, an event we proudly sponsored. During the summit, MMGY Global CEO Katie Briscoe presented 10 things that inspire our people here at MMGY. And don’t worry – we’re going to give you the inside scoop. But with so much to cover, we’ll be sharing five now and five later. 1. Global Travel Is Back With Bloomberg reporting that U.S. consumer sentiment is up and UNWTO showing that travel prices are down, international travel is gaining ground toward pre-pandemic levels. And don’t expect for things to level out anytime soon – WTTC projects $5 trillion in growth by 2034. 2. “Revenge Travel” Is Over All the missed trips have been taken. And with no resulting decline in travel intent, the industry is finally stabilizing as consumers prioritize travel and purposefully embark on new adventures. 3. The Year(s) of the Cruise MMGY’s latest Portrait of American and Canadian International Travelers™ reported that 7 in 10 U.S. international travelers are interested in taking a big ship cruise. As new experiences move to the top of travelers’ motivations, cruises have emerged as a cost-effective and safe way to get out and explore internationally. 4. Being Seen at the Scene Material possessions have nothing on experiences for younger generations. Gen Zers and Millennials will spend more and travel farther to attend live events, with 3 in 5 having already done so in the past year or planning to do so in the coming year. 5. Personalization vs. Privacy Consumers want – and are getting – more privacy online, but they also want personalized experiences. By the end of 2024, up to 34% of Americans will be under privacy restrictions, making our jobs as marketers more difficult. So why is this inspiring? Because we know that these challenges will only push us to find more effective strategies! Not sure you can wait for the rest of the list? We get it. We’re not good at waiting, either – so here it is! https://bit.ly/4eX2Xfp
Kate Birchler
1mo
Katie Briscoe knows how to deliver a top 10 list! Great intel.
Sr. Client Partner, Enterprise Sales @ Pinterest (Travel) 📌 | Mom of 3 | Interior Designer
1moLove this list! Very inspiring.