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CEO at Vertosa | NCIA Vice Chair of the Board | Cannabis Beverage Association Founding Board Member | High Spirits Host
AnnaRae and I had the great fortune of hosting Robert Hoban and Xavier Jaillet on the podcast yesterday. What a way to kick-off 2024 and help build our business thesis for the year ahead. After reading their five-part series in Forbes last month, we just knew we had to have them on the show and it did not disappoint. If you have not yet read the articles, I highly recommend them. Here's a good place to start: (Part 1) 𝑰𝒏𝒕𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒐𝒏 𝑻𝒐 ‘𝑻𝒉𝒆 𝑶𝒕𝒉𝒆𝒓 𝑶𝒏𝒆’: 𝑯𝒆𝒎𝒑 𝑰𝒔 𝑪𝒂𝒏𝒏𝒂𝒃𝒊𝒔 https://lnkd.in/gSNkzHhc The series offers an in-depth exploration of the modern cannabis industry, emphasizing the significant legal, economic, and market changes, particularly following the legalization of hemp through the 2014 and 2018 Farm Bills. It highlights the divide and the evolving relationship between the hemp and regulated cannabis sectors, the legal landscape, consumer trends, market dynamics, and the future outlook of the industry. Spoiler alert ... here were some of my key takeaways: 🤗 Embrace Legal Developments: Understand and leverage the legal distinctions and opportunities presented by the Farm Bills, especially the federal legalization and recognition of hemp derivatives. 👥 Adapt to Consumer Trends: Stay attuned to evolving consumer preferences and demands, which are increasingly shaping the market. Diversify product offerings to include innovative and sophisticated cannabis forms, like beverage! 🤝 Collaborate Across Sectors: Seek opportunities for collaboration between the hemp and regulated cannabis sectors to maximize market potential and share expertise. 🏛 Monitor State and Federal Policies: Keep informed about state-level regulations and potential federal changes that could impact the cannabis industry. 🌍 Capitalize on Global Opportunities: Explore and expand into global markets, leveraging the federal legality of hemp in the United States. 🔰 Align Advocacy Efforts: Work with industry groups and trade associations to unify advocacy efforts, aiming for policies that benefit the entire cannabis industry. 🔬 Prioritize Safety and Compliance: Ensure products meet safety standards and comply with both state and federal regulations (and beyond) to maintain consumer trust and avoid legal issues. 🚀 Prepare for Future Shifts: Anticipate and plan for future changes in the industry, including potential legislative actions and shifts in consumer behavior, to stay competitive and relevant. We get into all of this and more in our High Spirits discussions, and you can hear it all on Spotify or wherever you listen to your podcasts: https://lnkd.in/evE3fqin As always, please don't forget to subscribe and rate us so that other cannabis nerds can discover the show! ⭐⭐⭐⭐⭐
#025 - How Hemp Will Reshape Cannabis in 2024 w/ Bob Hoban & Xavier Jaillet
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Hello to you, LinkedIn family! Let's spice things up a bit today! 😁You know our green friend, 🌱Cannabis, right? Well, today, we dive into the exhilarating, sometimes provoking - and yes, mildly turbulent landscapes of the Cannabis Industry! 🚀🌿 Here are some sticky hints, or call them greens from the Industry kitchen garden: • 🎬 Regulation Drama: Every now and then, we witness some jaw-dropping legislative plot twists. The industry isn't just about those glossy dispensaries, it's a theater of changing laws and uncertain regulations. 🧐 • 🤑 The Gold Rush: Got a shovel? There's cash buried. No kidding! The Cannabis industry is experiencing explosive growth. It's less of a green plant more of a green dollar machine. But hang on, don't just rush in! It's the Wild West out there, be cautious! 💵 • 💚 Purity and Quality: Are you under the illusion that all cannabis is created equal? Shake it off! A lot of what makes the great weed great is the dedication to quality and purity. The best in the industry aren't just business folk, they are connoisseurs, just like wine tasters at a vineyard! 🍷 Let's not forget, the cannabis industry isn't just a business field, it's a movement, a frontier of new norms! And of course, a bit of 'dirt' is only natural in the growth of any thriving industry. 😅🌱💼 Fireball question time! 🔥What are your thoughts on the Cannabis industry? Have you perhaps encountered some of this insider dirt? Or have an interesting story to share? Don't be shy, we'd love to hear from you! 🎤 Remember, you only get the best Cannabis inside scoops right here! A big thank you for reading and sharing our content when you find it compelling. We owe our success to your active participation and word-of-mouth referrals! You've got this from CannabisRadio.com. As always, keep it real and keep it green! 💚💼🎆
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🌿Discover how Reddit's unique culture impacts cannabis brands.🌿 Learn strategies to navigate Reddit effectively and proactively protect your brand's reputation. Dive into the insights here: https://lnkd.in/g5pemsSj #CannabisMarketing #RedditStrategies #BrandProtection
Why Reddit Is Destroying Your Cannabis Brand - The High Flyer
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📹 Welcome to another exciting episode of Cannabis Pros and Marketing Masters! In this episode, our dynamic host Nigel Despinasse sits down with the renowned Rama Mayo, a true trailblazer in the cannabis marketing world. Rama Mayo shares his invaluable insights into the evolving landscape of cannabis marketing, discussing strategies, trends, and the innovative approaches that are driving the industry forward. From building powerful brand identities to navigating the complex regulations, this conversation is packed with expertise and inspiration. In the rapidly evolving world of cannabis, the essence of success lies in community, compassion, and innovation. It's not just about growing a plant; it's about growing a movement that brings people together and makes a positive impact on society. "If the right people don't step up and run the cannabis industry, the wrong people will." - Shep Gordon At Beard Bros Pharms, we are committed to embodying these principles and leading the charge in the cannabis industry. We believe that by fostering a strong community and driving innovation, we can make a significant impact. Our focus on quality, sustainability, and education ensures that we are not just participants in the industry but pioneers who are shaping its future.
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In a follow up to my last article on the importance of World Class Support for cannabis brands, I cover the importance of engaging with your target audience on Reddit and how failing to be proactive can be detrimental to your brand's perception by consumers. #Reddit #customerservice
🌿Discover how Reddit's unique culture impacts cannabis brands.🌿 Learn strategies to navigate Reddit effectively and proactively protect your brand's reputation. Dive into the insights here: https://lnkd.in/g5pemsSj #CannabisMarketing #RedditStrategies #BrandProtection
Why Reddit Is Destroying Your Cannabis Brand - The High Flyer
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Founder of High Flyer Media - Host & Co-Founder of Legacies Podcast- Interim COO to TRUSTT - Former President, Ample Organics/Akerna Canada
Cannabis brands - this one is for you! As follow up to Wesley Bowles' previous article on "World Class Customer Support for Cannabis Brands", this dives into the world of Reddit and how to not only monitor, but engage with your customers. Check it out! #Reddit #customerservice #cannabiscommunity
🌿Discover how Reddit's unique culture impacts cannabis brands.🌿 Learn strategies to navigate Reddit effectively and proactively protect your brand's reputation. Dive into the insights here: https://lnkd.in/g5pemsSj #CannabisMarketing #RedditStrategies #BrandProtection
Why Reddit Is Destroying Your Cannabis Brand - The High Flyer
thehighflyer.ca
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After a roller-coaster ride of ups and downs, the cannabis industry is finally catching a steady updraft! 📈 Market conditions stabilizing and showing promising growth, now's the perfect time to secure your spot at the forefront of this green revolution. 🚀 Here's How You Can Dominate the New Phase: Innovate: Stay ahead with innovative products and serving untapped markets. Engage: Connect with your community to build lasting relationships. Educate: Inform your audience about how you're a leader in industry to bring safe, high quality, and consistent products to market. Don't just ride the wave - lead the charge! 👉 Join the conversation: What strategies do you think will win in this new phase of the cannabis market? Share your thoughts below! Disclaimer: This post features a temporary AI-generated graphic while our artist crafts the final masterpiece. https://lnkd.in/eYehBaGV
Riding the Green Wave: Navigating the Cannabis Market
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🍃Hello, LinkedIn community, today I've got some surprising insights about that flourishing world out there, our very spectacular Cannabis Industry.😮💨 Honestly, it's the green revolution, and it's just getting started!✨🌿 Where are we now and where are we headed? These are the significant topics we’re stirring the pot of. ➡️ For starters, • The cannabis industry is set to pull in $30 billion by 2025 - that's mind-blowing, isn’t it? Look at how far we've come. 💰🚀 • Also, the legal side of the cannabis world is progressively attracting more interest from corporates. They smell the money; we smell the success.🌐💼 😄But the real juicy story is in the stocks. • Cannabis stocks have proven to be anything but predictable, both for the experienced and the newcomer in the game. Often they’re tumultuous, high-reward, high risk. It's like riding a rollercoaster, only more exhilarating!🎢💹 ☝️ And here's something funny, • Cannabis companies got creative during the lockdown. Virtual smoke sessions and online cannabis cooking classes were a thing. Who knew we could adapt so well? 🍽️💻 These are the sneak peeks into the cannabis industry that we absolutely love. But there's more than what appears on the surface. Dig a little deeper, get curious. 🔎 Questions I'd love to hear your thoughts on: 1. What are some of the absurd regulations in the cannabis industry we still need to overcome? 2. What innovative cannabis products are on your radar? Remember, as big as the cannabis industry is now, it's still relatively young and ripe for disruption. Keep your eyes peeled and your mind open. 👀 Remember, providing value is our highest priority. You got this insider information thanks to our friends at CannabisRadio.com. If you've enjoyed reading our post, please share our content- challenge your connections to get into the conversation.👥 And lastly, thank you for taking the time to engage with our content. You're the heart of this green revolution, and together, we'll brighten the future of the cannabis industry!🌞🤝
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Driving Brand Growth & Community Engagement | Founder at Bear Media Branding | Passionate about Building Strong Social Media Presence
🌿 "Green Scene Insights: Subscribe Now and Explore Cannabis Culture! 🌿 Dive deep into the world of cannabis with Green Scene Insights! From cultivation to testing, smoking to diverse uses, and the unique insights of users – we cover it all! Subscribe now for a comprehensive understanding of marijuana culture! 🎙️💨 Subscribe: https://lnkd.in/grhu-iFE #GreenSceneInsights #CannabisCulture #SubscribeNow #CannabisCommunity 🌱"
Green Scene Insight’s - YouTube
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I produce content that creates strategic relationships and drives revenue. I divide my time between Washington DC and Costa Rica.
Join us for an insightful episode of Camp Content featuring Lance C. Lambert ✓, a renowned content marketing expert and cannabis advocate. Lance discusses his personal journey from overcoming cancer to embracing cannabis as a holistic solution, and shares his professional expertise in cannabis preservation techniques developed at Grove Bags. In this episode, Lance highlights the crucial role of building authentic relationships and how these have influenced both his career and personal growth. He also delves into the innovative world of passive atmospheric packaging, a significant advancement in cannabis storage. Key discussion points include: - Transition from alcohol to cannabis for health reasons. - Evolution of digital marketing within the cannabis sector. - Impact of genuine relationships on business success. Don’t miss Lance’s profound insights into the transformative power of cannabis and relationships in both personal and industry landscapes. Listen to the full episode to learn more about how innovation and authentic connections are driving the cannabis industry forward. Link in comments. #CannabisIndustry #Innovation #HealthAndWellness #ContentMarketing #BusinessGrowth #ProfessionalDevelopment
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Social Media Manager at MJBiz + reMind + Outdoor Retailer, divisions of Emerald X, LLC
1wContent creators! Apply to cover the show here: https://mjbizconference.com/content-creator-application-form/