Mitzi Reaugh’s Post

Launched in November 2022, Netflix's ad-supported plan now generates more revenue per viewer from ads than its competitors. In April, Netflix reported a 65% increase in subscriptions for this tier compared to the previous year. While Hulu has 6x more ad-supported subscribers than Netflix in the US, the revenue per user of its ad-supported plan is approximately 35% less than that of Netflix. However, Netflix's lead may diminish over the next two years as other streamers, particularly Max, Peacock, and Paramount+, are expected to report increased ad revenue over that period. https://lnkd.in/d4WBrMtP

Another juggernaut enters the rate cut race. Netflix has dropped its ad prices to below $30 CPM, joining The Walt Disney Company+ and Hulu in lowering costs. This means you can now reach wider audiences more affordably on premium platforms. Amazon Prime Video's upcoming ad-supported tier, priced at $30-$35 CPM, is also adding to the competitive landscape. These price cuts are a game-changer, offering you more opportunities to create highly effective, targeted campaigns with better ROI. The streaming ad market is evolving fast, making it the perfect time to optimize your ad spend. #StreamingAds #Netflix #Disney #MediaBuying #AdTech #DigitalMarketing

🚀 Did you know? Netflix's ad revenue is soaring! 🎥✨ The streaming giant's focus on its advertising tier is paying off, with ad revenue expected to more than double in the June quarter. 📈 However, subscriber growth has slowed, marking the smallest increase in five quarters amidst summer sports events and post-password-sharing enforcement. 🌞⚽️ 🔍 Why is this shift significant? As the market evolves, Netflix's strategy highlights adaptability and a potential revenue boost from ads. 💡 For businesses, this underscores the importance of flexibility in revenue models and the power of strategic shifts. 📊 What strategies could your business adopt from Netflix's playbook? How does this impact your views on ad-supported services? 🔄 Share your thoughts below or spread the word if you found this intriguing! 👍 or 👎? #Netflix #Advertising #BusinessStrategy #DigitalMarketing #StreamingWars #RevenueGrowth #MarketTrends #BusinessInsights 🌐

According to the latest HarrisX survey, Netflix's ad-supported plan, 'Standard with ads', has become the second most popular subscription tier among US users, accounting for 27% of subscribers. Extrapolation of this data suggests that around 22 million U.S users have adopted this plan. With the discontinuation of the ad-free basic plan initiated last summer, this number is likely to grow further. As the company shifts its strategy towards prioritizing user engagement over rapid subscriber growth, the focus on generating ad revenue will become increasingly crucial. Variety #Netflix #HarrisXSurvey #AdSupported #Streaming #UserEngagement #DigitalMarketing

🚀 Say goodbye to Netflix's Basic plan! 🎬💔 The streaming giant is phasing out its no-ads option to make room for the ad-supported tier, now claiming 40% of new sign-ups in select markets. 🌐🤑 Starting with Canada and the U.K., the no-ads Basic plan exits in Q2 2024. Why? Because Netflix believes in giving you more bang for your buck! 🌟✨ The ad-supported plan promises a better deal – more streams, higher resolution, and access to incredible stories, all at a lower effective price. A binge-watcher's dream! 🍿💸 But, hold the remote! Eliminating the Basic plan raises questions. Will users embrace the change, select a different plan, or unsubscribe? What does it mean for the future of ad-supported streaming? 🤔 As Netflix evolves with ads, it's clear they're taking a unique path from Amazon, by prioritizing member experience over a forced shift. How do you feel about Netflix bidding adieu to the Basic plan? Ready to embrace the ad-supported future? Share your thoughts below! 📺🗣️ Netflix, Prime Video & Amazon Studios, HBO Max, Bell Media, Rogers Sports & Media, Corus Entertainment, ESPN, Hulu, Disney Streaming, Peacock, Paramount+, Variety, Comscore, Inc. #Netflix #StreamingWars #Advertising #EntertainmentNews #Television

Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

Although once unimaginable, Netflix revolutionized content consumption with its monthly subscription model, setting a new standard in the industry. One would say that it changed things once and for all, but the business model seems to be returning to the well-known, successful and sustainable recipe of advertisements. Now, the platform is embracing advertisements, offering ad-supported packages alongside premium ad-free options. This shift opens up new opportunities for brands to reach millions of viewers worldwide, in an environment which has been pure for a decade! Exciting to witness the evolution of the industry and the new opportunities that arise #Netflix #advertising #contentconsumption #industryevolution #businessmodel #ads #brands #media

#Netflix Inc (NASDAQ:NFLX) is expected to rake in more dollars from United States advertisers than Disney+ in 2024 as the service’s higher prices and crackdown on password sharing drive users to its ad-supported membership tier, according to a new report from Insider Intelligence. The report projects that Netflix’s ad revenue will increase 50.3% to about $1 billion in 2024. In comparison, The Walt #Disney Company (NYSE:DIS)'s streaming platform Disney+ is expected to see its U.S. advertising revenue increase 16.1% to $912 million next year. Insider Intelligence analyst Ross Benes told Reuters that Netflix can sell ads at a higher price than other streamers due to pent-up demand for its ad tier. “Because viewers tend to spend more time per day with Netflix than with other streaming services, Netflix's ad revenues are poised to grow significantly,” Benes said. More at #Proactive #ProactiveInvestors #NASDAQ #NFLX http://ow.ly/uXEk1055qma

More exciting news from The Trade Desk!

I just read this insightful article on Marketing Dive about Netflix's latest move to handle upfronts with in-house ad tech and new measurement partners. While this innovation showcases Netflix's commitment to staying ahead in the competitive streaming landscape, it also highlights a significant challenge: the evolving consumer preference for ad-free experiences. As viewers increasingly choose subscription-based, ad-free TV options, Netflix's ad-supported model could face resistance. This trend poses a potential threat to Netflix's growth, as it navigates the delicate balance between ad revenue and maintaining a premium user experience. The future of streaming may very well hinge on how effectively platforms can innovate while keeping consumer preferences at the forefront. #StreamingWars #Netflix #AdTech #ConsumerTrends #MarketingDive Read the full article here: https://lnkd.in/gU-vxjCW