MITP Agency’s Post

As someone who works a lot with data, a criticism can be a lack of focus on creativity vs targeting. Hence hats off to Burberry who I believe have nailed both. TV is about scale & mass reach & this execution will definitely deliver that based purely on a sample of "amount of whatsapp messages recieved". Very interested to know how it moves the needle for Burberry outside of Chelsea's fanbase but, they have definitely made 1 sale thus far. Cole Palmer = Legend. I also tried to watch the video the whole way through, impossible. Interested to hear what others think of it. https://lnkd.in/eCPqyz7p #digital #bestadvertof2024

Keeping it real and getting things done for our clients is what we’re all about. Let us introduce you to our crew and all we do! 🤘🎥📲📸📊🪩 🎥 Barking Mad Media Jared Goodman Naomi Peters Cherise Letson Cait Milberry #milberrymarketing #digitalmarketing #saintjohn #marketingstrategy #uptownsaintjohn

After working in media for over a decade, I know firsthand how important storytelling is, not just in news but also for businesses. With the media landscape changing so drastically, even over the last five years alone, businesses and brands really have to take telling and sharing their stories into their own hands. This can be daunting, but it can also be hella fun when you have the right team behind you to help. We're that team for our clients. If you have been curious about what Milberry Marketing & Strategy does, let us introduce ourselves. 👏

A "bizarre" talent partnership that dropped this week that I love, despite the headlines Burberry's ad with "Cold" Cole Palmer features the Premier League star sitting by a pond for 9 minutes and 34 seconds—occasionally adjusting his fishing rod. That's it. Literally, that’s all that happens. 🎣 No product features. No music. No edits. No CTA. With Cole's popularity at an all-time high and his brilliant nickname (and his iconic celebration to match), it's well played by Burberry to align with him and put Cole in their classic duffle coat. Plus, the #ItsAlwaysBurberryWeather slogan couldn’t be more fitting. The ad starts as if Cole himself hits 'record' on the camera. In a world full of marketing that’s overloaded with effects and dynamics, this ad takes a refreshing approach—a calm, soothing break from the noise. I appreciate it similar to how I enjoy YouTube's "Enjoy The Zen" ads. On the back end, this sort of filming day is low lift for a talent with an extremely busy work schedule at the moment. The simplicity of the filming process likely made it appealing, enabling him to shoot the ad in a short amount of time without extensive production demands. It also benefits Burberry, allowing them to leverage Cole's rising star power without a hefty budget. Nice one Burberry ! #talentpartnerships #culturemarketing #entertainmentmarketing https://lnkd.in/gShacmx9

Over the Super Bowl weekend, Kanye West pulled off a unique marketing move that went against the usual norms. He invested a hefty $7 million for a commercial slot during the Super Bowl LVIII finals weekend but decided to spend $0 on producing the actual commercial to be aired. Reports reveal that yeezy.com generated an impressive revenue of $19 million within just 24 hours. So, how did Mr. West manage to achieve this, and what can we learn from it? Firstly, he recognized the undeniable reach of the Super Bowl finals, which boasted an estimated viewership of 123 million people, according to Nielsen media research. Secondly, Kanye understood that a $0 commercial production was feasible because of his substantial and dedicated brand following. With over 100 million followers across all social media platforms, he didn't need an extravagant production to convey his message. He opted and prioritized authenticity and clarity in his communication. As part of the promotion, Yeezy.com offered every product on its website for $20, and to add a generous touch, customers who had made purchases before the discount offer were refunded. Here are the key lessons from Kanye West's unconventional marketing strategy: 📌 Build a strong brand: A solid brand pays off in the long run. Be intentional about constructing and maintaining one for yourself and your business. 📌 Choose effective communication channels: Identify communication channels with significant traffic and value, even if it involves a cost. 📌 Leverage a reputable brand for low-cost lead generation: Building a reputable brand can make lead generation more seamless and cost-effective. 📌 Motivate customers with discounts: Price reductions can be a powerful motivator for customers to make prompt buying decision. Consider incorporating them into your marketing plan if feasible. 📌 Simplicity is everything, message was simple and navigating the e-commerce website to make a purchase was concise and less cumbersome #marketing #marketingcost #advertisingandmarketing

As we enter into March, we wanted to take a moment to spotlight a member from our team. We are thrilled to spotlight Reagan Lamp, Publicist, from our team at Zilker Media!🧡 Reagan is a part of our award-winning publicity team, and a proud Texas Ex! She has a passion for creative storytelling and a knack for generating media coverage for a diverse range of clients, including bestselling authors, innovative entrepreneurs, and impactful nonprofits. Her efforts have landed clients in top-tier publications like Business Insider and Fast Company, as well as industry-specific publications like Scary Mommy and Parents. Her work with local organizations has been featured on KVUE, KXAN, and CBS Austin. We asked Reagan for her 'Monthly R.E.P.O.R.T' to share with everyone: 🌟 Reading: I'm reading the Throne of Glass series by Sarah J Maas! I'm currently on book 6/8, Empire of Storms. Aelin Galathynius is my superhero. 🌟Eating: Anything from the Trader Joes frozen aisle. The frozen dumplings are my favorite girl dinner. 🌟Playing: Wild Thing by Briscoe. Excited to see the Austin duo headline their first tour at Stubbs in April! 🌟Obsessing: The upcoming return of Daylight Savings Time -- Super excited for the longer days to soak up the sun and enjoy all of Austin's outdoor activities! 🌟Recommending: Sorrento's Coffee off of Anderson Lane. They have the cutest walk up window and (arguably) the best chai in ATX. 🌟Treating: Jumped on the wellness bandwagon and joined a sauna studio. Because sweating a room on purpose is the peak of modern convenience (and the infrared lights are magical). Finally, when we asked Reagan, "If you were an action figure, what two accessories would you come with?" she said "Cowboy boots and a fun trucker hat"!🤠 Thank you, Reagan for participating in our team spotlight! Stay tuned for another feature next month. #TeamSpotlights #Publicity #Branding

There’s a *KNOCK on the door--- Do you open it? What if it’s a vacuum salesman? Well—what if instead— Is it the opportunity you’ve been waiting for.. but you’re too terrified? Let’s be honest--Treading water is dangerous Especially when you’re doing the same thing over and over again That’s insanity. New things are happening— All around us—every darn day. So I welcome YOU to swing for the fences just like I am doing! What does that look like to you? For my company it’s onboarding partners whenever (WHENEVER!!) possible. Whether it’s a partner onboarding to carry the GO-FAST apparel line on their platform OR tabling up with a business owner and crushing a visual for their brand…Bring it ON-- -open that door! Adventure awaits! We can tap dance around the problem---we can get cute with posts with a punch line at the end to “BUY MY STUFF”- OR----we can be honest with who we are and why we’re gunning after it. Today is YOUR day…there’s a knock on YOUR door. GO ANSWER THAT DOOR! **Today/My door opened--*in case you were wondering----jumping on a big project with many moving parts—the largest Mopar event in the nation/full branding---so much can go wrong---BUT I will take little bites and the progression will have a tempo that will be manageable. Manageable allows our personal best—tempo set. *knock-knock!....YIKES--who’s there?! It’s just me---handing you a BIG FAT BURGER! Ya’ll have a fantastic day! Scott @ 669 www.studio669.net #adventureawaits #opportunity #partnerships

“It’s the thought that counts” is something you often hear when it comes to gifting. Well, that isn’t true if the gift is forgettable. Then, it’s just a waste of money and a lost opportunity. That’s why I use Deby Lexow and LOCLE Box. They know the power of meaningful connections—and there’s no better way to show appreciation to our clients, colleagues, and team than with a unique, thoughtfully curated gift. That’s why LOCLE Box is my go-to gifting service! By the way, LOCLE Box isn’t just for Ohioans—I send gifts to people across the country. I love that my clients get to see really cool small batch, locally made products that represent THIS area. From one-of-a-kind gifts to custom creations, LOCLE Box offers everything you need to make sure it’s not just the “thought that counts” but that the gift is also memorable. Don’t wait! You can plan your order ahead and choose when you want it shipped—talk about stress-free holiday gifting! If you procrastinate – you run the risk of having to do all the shopping yourself and sending something "normal". Once their calendar fills up – you’ll be out of luck. Head over to www.loclebox.com to get started today. #HolidayGifting #ClientAppreciation #SmallBusiness #ShopLocal #LOCLEBox 

As some of you know, we named our mascot Boldwin during March of the Penguins. As a present to Boldwin for getting his official name, I thought he would like to come with me to visit some customers and coworkers this week. On day one we learned ALOT: 1) I am afraid of steers - apparently, they are cows with horns and vegetarians (thanks for that most likely untrue fact, Tim Yuan)- but they still scare me...Boldwin is NOT afraid of them 2) I heard the word efficiency more than any other words in all of the conversations we had with customers- '24/'25 planning is all about efficiency and adapting to change in technology (I will get to that).  3) I have made many mistakes these last couple of years. I have gotten complacent in Zoom meetings. Face-to-face meetings and relationship building are key to learning what is REALLY important to our customers and partners. I have failed here- I learned more about customer needs in one day on the road than in weeks of Zoom meetings. Time for me to change. 4) While the leaders of companies are embracing change, their people are afraid to, and their people are the business. Trust, training, constant engagement, and continual education are key. I will focus my time on how to focus past the sale- Time for me to change.  5) No one operates the same. This sounds simple, right? Something I have known for years, but it is not simple. We have products that I fully believe in and that can help any partner operate more efficiently, among a million other wonderful things. But our product HAS to fit each customer's operation model and all of the variations of that model. It isn't simple- again, it's time for me to change. I could continue this list, as yesterday was eye-opening for me, but I will continue to add to the list today. One last thing- Fort Worth and Dallas are beautiful and full of really nice people who say ma'am and y'all. While I disagree with their sports teams' choices, I would come back anytime to learn more about their history (maybe fewer cow things next time). I'm off to fly to Houston later today - because, apparently, Texas is a large state...who knew!!! Bold Penguin #bebold #tifandboldwinontheroad

I am going against the grain here and posting the article link earlier than our EDM, because I am just too excited! Our Marketing Assistant, aka Rebecca Goodsell has penned her very first blog for Peak As her Manager, I am so proud! She has definitely taught me a thing or two! Check out via the link below.... https://lnkd.in/gFRaSK6a #communitypharmacy #peakblog