Thanks to IABC New South Wales for hosting such a great event on the future of comms measurement this week. 💡 My Key Takeaways💡 While a data-driven approach is second nature for most marketing and HR teams, communications is yet to catch up, often relying on rudimentary metrics such as impressions, coverage hits or clicks that make it hard to show true strategic value. But how can we decide what to measure? ✅ Define what you want the audience to think, feel and do ✅ Quantify outcomes across awareness, action and advocacy ✅ Know what your business stakeholders value and make sure you measure it! Huge shout out to Kate Abrahams, David Sawicki, Hayley Greensmith and Sandi Shrimski for the incredible insights. Can't wait to put them into action.
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🌍 As a global media intelligence provider, our goal is to highlight the value of PR & Communications, crucial for shaping brand reputation, nurturing stakeholder relationships, and driving business outcomes. Regular media insights are key to measuring performance and showcasing PR's impact on corporate goals. 📊 A robust communication strategy is vital for organisational success. 🚀 Slide through the carousel for insights on integrating your communications team into high-level discussions! #CommunicationStrategy #PRStrategy #PRInsights #MediaInsights #MediaIntelligence
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Performance Marketing I PR ConsultancyI Strategic Partnership I Programmatic Advertising I Growth Marketing |
Reflecting on my journey as a Communications and Growth Marketing expert, I've encountered setbacks that have only fueled my determination. Recently, I've delved into cases where poor PR has tainted companies' reputations. What is really going on? It's crucial for businesses to prioritize effective communication strategies. Today, more than ever, having a dedicated Communications and PR specialist is imperative to safeguarding brand integrity. Let's ensure our companies are equipped to navigate challenges with resilience and integrity. Reach out to me to discuss how we can fortify your brand's image and move forward confidently this week. #PR #Communications #BrandIntegrity"
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Are you maximising the potential of PR and communications? Not only are they tactics for visibility, but they can also skyrocket your business growth 🚀 Scroll to discover just some of the ways you can elevate your brand with PR and comms and follow the link to read more: https://bit.ly/4czmBN2 #BusinessGrowth #PRtips #Communications
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Linkedin Top Voice | Strategic Global Communications, Public Relations & Corporate Affairs Practitioner | MICA | IIMC | DU
#mondaythought: 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗧𝗮𝗯𝗹𝗲 & 𝗪𝗵𝘆 𝗖𝗼𝗺𝗺𝘀 𝗕𝗲𝗹𝗼𝗻𝗴𝘀 𝗧𝗵𝗲𝗿𝗲 As a communications practitioner, I've witnessed the transformative power of strategic messaging and brand storytelling. It's not merely about words on a page or tweets in the digital ether. It's about shaping perceptions, influencing decisions, and ultimately, driving bottom-line growth. Yet, too often, communications find itself relegated to a support role, a mere afterthought in the C-suite discussions where pivotal decisions are made. A recent article in PRWeek highlights this challenge: the struggle for recognition and the misconception of our true potential and I couldn't agree enough with her. In an era where reputation can be a company's most valuable asset or its Achilles' heel, communications expertise is indispensable. We navigate the complex landscape of public perception, manage crises, and craft narratives that resonate with stakeholders. When communications is truly integrated into the highest levels of strategy, organizations gain a competitive edge. We bring insights into customer sentiment, market trends, and the pulse of society that can guide not just marketing, but overall business strategy. Shouldn't the C-suite benefit from our strategic foresight? Shouldn't our seat at the table be more than symbolic, but rather a recognition of the pivotal role we play in an organization's success? Let's champion for communications to be not just heard, but integral to the highest levels of decision-making. Because when we're there, driving conversations and shaping strategy, businesses thrive. #communication #storytelling #mediarelations #publicrelations #pr #CEOadvisory #brandbuilding #reputationmanagement #pragency
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Assistant General Manager, SAIL. #BSc #IIMC #MAJMC #FMS #MBA #UOU #InternationalRallyPhotographer #ILI #Management #Marketing #Digital #SocialMedia #GovernmentAffairs #CorpComm #CSR #Communication #Cricketer #PR
Communication is vital for any organization, especially in the dynamic environment of public sector undertakings (PSUs) in India. We have all seen the importance of communication and the efficient use by our Prime Minister Shri Narendra Modi ji. Effective communication ensures alignment of goals, transparency in operations, and builds trust among stakeholders. Having a dedicated seat for communication on the Board would ensure that strategic decisions are communicated clearly, both internally and externally, enhancing the organization's reputation and fostering better relationships with investors, employees, customers, and the public. More importantly, it is not just the PSUs but the entire cohort across business organizations known as the Brand Bharat would need clear and compelling communication strategy that has to trickle down from the Board level positions. #MissionBharat
Linkedin Top Voice | Strategic Global Communications, Public Relations & Corporate Affairs Practitioner | MICA | IIMC | DU
#mondaythought: 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗧𝗮𝗯𝗹𝗲 & 𝗪𝗵𝘆 𝗖𝗼𝗺𝗺𝘀 𝗕𝗲𝗹𝗼𝗻𝗴𝘀 𝗧𝗵𝗲𝗿𝗲 As a communications practitioner, I've witnessed the transformative power of strategic messaging and brand storytelling. It's not merely about words on a page or tweets in the digital ether. It's about shaping perceptions, influencing decisions, and ultimately, driving bottom-line growth. Yet, too often, communications find itself relegated to a support role, a mere afterthought in the C-suite discussions where pivotal decisions are made. A recent article in PRWeek highlights this challenge: the struggle for recognition and the misconception of our true potential and I couldn't agree enough with her. In an era where reputation can be a company's most valuable asset or its Achilles' heel, communications expertise is indispensable. We navigate the complex landscape of public perception, manage crises, and craft narratives that resonate with stakeholders. When communications is truly integrated into the highest levels of strategy, organizations gain a competitive edge. We bring insights into customer sentiment, market trends, and the pulse of society that can guide not just marketing, but overall business strategy. Shouldn't the C-suite benefit from our strategic foresight? Shouldn't our seat at the table be more than symbolic, but rather a recognition of the pivotal role we play in an organization's success? Let's champion for communications to be not just heard, but integral to the highest levels of decision-making. Because when we're there, driving conversations and shaping strategy, businesses thrive. #communication #storytelling #mediarelations #publicrelations #pr #CEOadvisory #brandbuilding #reputationmanagement #pragency
Communications doesn’t deserve a seat at the C-suite table
prweek.com
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With world events swirling in a state of “permacrisis,” how can brands take the bold and visible actions the public expects of them? And what does it really look like to be agile, transparent and strategic with corporate communications? At a recent roundtable event with PRWeek and Management Today, WE’s Kemi Akindele and other senior communications professionals broke it all down for brands navigating our turbulent times. Find out what your brand has been missing: https://bit.ly/3Vw91Ek #WEBrandsinMotion
Roundtable: How should brands handle communications in the permacrisis era?
prweek.com
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In the realm of #publicrelations, professionals grapple with evolving media landscapes and digital disruptions. Key issues in PR today include adapting to rapid news cycles, digital crisis management, and upholding brand reputation both online and offline. This article outlines practical methods for PR experts to address these challenges, ensuring their strategies remain effective and relevant in today’s market.
Navigating Today's Top Issues in PR: Strategies for Modern Communication Challenges
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PR. Copywriting. Marketing. Communications expert transforming businesses and organisations with messages and stories.
Interesting stat from the 2024 Global Comms Report from Cision and PRWeek. C-suite executives are increasingly expecting PR to significantly contribute to business outcomes like revenue, share of voice, and overall company value. Key priorities identified include customer acquisition/engagement (43% importance) and driving sales/revenue (42% importance). All of which is reflecting a shift from traditional PR focuses to more business-driven objectives. Has PR ever been non business focused for you? For me it's key to know that reputation management is shifting the dial on organisational priorities. https://lnkd.in/e9EjCm76 #PR #Press #MediaRelations #Communications #PublicRelations
2024 Global Comms Report: Elevating & Evolving
cision.co.uk
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Project Management || Women Economic Empowerment || SME Development || Gender and Youth|| Public Relations || Trade||Communications - Consultant
Strategic Vision, Tactical Execution: Partner with us for PR Excellence. DASMA Communications blends insightful strategy with meticulous execution to ensure your message resonates, your brand shines, and your goals are exceeded. Trust us to be your dedicated allies in navigating the dynamic world of PR, guiding you towards unparalleled success. #PRExcellence #StrategicCommunications #BrandSuccess #CommunicationExperts #InnovativePR #PRPartnership #BrandStrategy #PublicRelationsPro #ImpactfulMessaging #DASMACommunications DASMA Communications & PR Diane Onditi(MPRSK)
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Change & Communication Leader | Writer | Keynote Speaker | President, IABC NSW | Prosci®| SCMP
5moGreat takeaways Mitchell, nice to see you there 😀