Mitchell Holmes’ Post

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Strategic Comms @ Stake | CPRA NSW Comittee

Thanks to IABC New South Wales for hosting such a great event on the future of comms measurement this week. 💡 My Key Takeaways💡 While a data-driven approach is second nature for most marketing and HR teams, communications is yet to catch up, often relying on rudimentary metrics such as impressions, coverage hits or clicks that make it hard to show true strategic value. But how can we decide what to measure? ✅ Define what you want the audience to think, feel and do ✅ Quantify outcomes across awareness, action and advocacy ✅ Know what your business stakeholders value and make sure you measure it! Huge shout out to Kate AbrahamsDavid SawickiHayley Greensmith and Sandi Shrimski for the incredible insights. Can't wait to put them into action.

Megan Thomas

Change & Communication Leader | Writer | Keynote Speaker | President, IABC NSW | Prosci®| SCMP

5mo

Great takeaways Mitchell, nice to see you there 😀

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