Michael Chepurnyak’s Post

🚀 ASO Checklist: Optimizing Your App for Success 🚀  ASO Checklist: Optimize your app for success with this comprehensive App Store Optimization Checklist. Learn key strategies for the App Store and Play Store. Visit the blog for further details: https://lnkd.in/dFdFZE-T #ASOcheklist #appdescription #androidappdescription #AI #chatgpt #AppLocalization #appstoreoptimization #aso #appmarketing #apppromotion #appdeveloper #appgrowth #appmarketing #appagency #asoblog #appreview #pushnotifications #Androidnotification #androidapp #android #androidappdevelopment #ios #iosapp #iosappdevelopment #blogs #blogpost #notifications #letsconnect #keywordstrategy #keywordresearch #keywordsearch #appannie #sensortower #ASOblogs #rankmyapp #asotechniques #paidadvertising #mobilegame #userretention #retention #retentionrate #asoaudit #myappranking #appstoreoptimizationcost #ASOcost #mobileappmarketing #appmarketingagency #mobileappmarketingagency #appstoreoptimizationservices #appstoreoptimizationcompany #asomarketing #Appmarketingstrategies #applesearchads #androidappmarketing #androidapppromotion #marketinganapp #app #store #optimization #googleuac #uacgoogle #GoogleAppAds #costperinstall #appratings #appreviews #apprating #appreview

The Importance of Daily Active Users in Measuring App Success Mobile applications have become an indispensable part of our everyday routine. From social networking to productivity tools to fitness trackers, there seems to be an app for every conceivable need. With millions of apps available in the app stores, it has become increasingly challenging for app developers to stand out and attract users. However, the success of an app is not solely determined by the number of downloads it receives. A more critical metric to measure an app’s success is the number of daily active users (DAUs). In this article, we will discuss the importance of daily active users in measuring app success and how to increase this metric. We will also delve into the difference between daily active users and monthly active users, and why the former is a more accurate measure of an app’s success. What are Daily Active Users? https://lnkd.in/dY3hN7-3

💫 Adjust's exclusive data reveals not just the peaks in app installs and sessions, but also the surprising days some verticals soared. The perfect read for marketers looking for a strategic edge! #appmarketing #adjustcom

💫 Adjust's exclusive data reveals not just the peaks in app installs and sessions, but also the surprising days some verticals soared. The perfect read for marketers looking for a strategic edge! #appmarketing #adjustcom

🚀 Ready to boost your app's visibility and downloads? Check out this Complete Guide to App Store Optimization (ASO) on Digital Growth Zone! 📈 Learn the secrets to climbing the app store rankings and getting your app in front of more users. Don't miss out on this valuable resource: https://lnkd.in/dutZTnMC #AppStoreOptimization #ASO #MobileApps #DigitalMarketing

Bhala app se aapko kaun behetaar pehechaan sakta hai? Ever felt that your app notifications know your mood better than any of your dear ones? Has it felt interesting or intrusive? With every app showing their best through personalised push notifications, we thought of analysing their after effect. Head to the link and let us know your thoughts in the comment section. . . . #pushnotifications #personalizedmessages #intrusivemarketing #dataprivacy #userconsent #marketingstrategy #customerengagement #UXdesign #mobileapps #marketingautomation #customerjourney #brands #consumers #3DotsDesign #moodtracking #periodtracking #dynamiccontent #microtargeting #behaviouraldata #annoyance #uninstall #overwhelming #missedcalls #value #relevancy #information #contentcuration #calltoaction

I really appreciate this Forbes article - "Why your brand probably doesn't need an app." Often we get asked, "are you developing an app?" But I wonder, "Would I develop an app just for the sake of it being trending?" This was why we made our message clear for Glovida-RX from the start - our pharmacists are easily accessible via WhatsApp for any healthcare queries. If I were a patient or caregiver, I would prefer to use a low touchpoint like WhatsApp if I had questions to ask my pharmacist, as opposed to having another app. And this article illustrates these points clearly. Enjoy the practical read! https://lnkd.in/gmnQdjEx "These days, having an app has become almost a vanity metric for some brands. While pointing to your app may feel like a concrete accomplishment to tout at the board meeting, the reality is that not all brands need an app. According to Google Trends, the first post-iPhone surge of “app fatigue” searches occurred in May 2009 — just one year after the launch of Apple’s App Store in 2008 (and just two years after the iPhone’s initial release). In 2016, TechCrunch made a definitive call: We, as smartphone users, have app fatigue. Think about it from the customer’s perspective: Why would you want one more app clogging your phone and using your memory? Worse, if your customers only interact with your brand occasionally, do you want to create an experience that will likely involve forgetting and resetting passwords every time someone tries to log on? As an app user myself, nothing irritates me more. So, what’s the alternative to developing an app in a world where customers want to be able to deal with most things from their mobile device? Mobile-first development backed by robust, human-powered phone and text support. This strategy offers several benefits: 1. You save money on development. By focusing on developing just one access point — the mobile website — you use fewer development resources. 2. You don’t have to worry about download numbers. Inevitably, creating an app creates a new hurdle brands are expected to clear: customer downloads. When downloads are low, nobody looks good. 3. You can funnel more resources to human support. I’ve written before about how chatbots don’t work well for many industries. When you’re streamlining your development work, you free up funds to use in other departments. Specifically, you can hire more human customer support employees who can engage with users over the phone and via text. The takeaway: Unless your customers are interacting with your brand daily, they probably don’t need an app to do so. A mobile-friendly web experience will enable ease of use without putting unnecessary burdens on your customers. Don’t Make Tech For Tech’s Sake." We’re currently in the era of customer experience which can be more easily achieved via something like WhatsApp which are already used by customers daily!

📲🙋🏻♂️ Let Users Find You! A Guide to Building a Semantic Core for Your App Just picture a clear path guiding users straight to your app. Similarly, a semantic core consisting of relevant keywords helps users to find your app easily. Our article explores the process of creating a semantic core for your mobile app. We'll break down the process step-by-step to give you simple yet complete guidance. Learn how to effectively select the right keywords, measure their effectiveness, and seamlessly integrate them into your app's content. All this will contribute to a smooth user experience that will boost your app's popularity. 🚀 Time to create a powerful semantic core! Check out the full guide here: https://bit.ly/3R99mK2

I get it. Finally taking action on your "million-dollar" mobile app idea is super exciting. I've been there. However, this excitement can sometimes lead to getting ahead of yourself in the development journey before getting ANY user feedback. It's tempting to want all the flashy features, gadgets, and gismos in your app. That's the vision right? What this leads to is allocating most, if not all, of your budget to product, with nothing left for marketing to go and acquire your first users. After conversations with countless founders, one crucial step I often see skipped is creating the MVP... Here’s some key points on why starting with an MVP is a game-changer and how it ties into your marketing and user feedback strategy: 👉 Focus on Core Features: An MVP allows you to focus on the essential features that solve your users' primary problem. This streamlined approach not only speeds up development, but keeps your sights set on the key feature/benefit of your product. What's your primary value-add? (ex. a fitness app that helps you track your workouts) 👉 Early Market Entry: By getting your app out into the market quickly, you can start building your user base and brand presence. Early adopters can provide invaluable feedback that will guide your next steps. (ex. Your users want to be able to track their meals/macros on the app) 👉 User Feedback is Gold: Once your MVP is in the hands of real users, you’ll start receiving feedback. This direct input is crucial for understanding what works, what doesn’t, and what features users are craving. (ex. Your users want more features that track cardio workouts over weight-lifting) 👉 Data-Driven Decisions: Marketing your MVP provides insights into your target audience and their behavior. Analyzing this data helps you refine your marketing strategies and tailor your app’s features to meet user expectations. (ex. Is this fitness app for Arnold Schwarzenegger or a busy mom with 3 kids?) 👉 Resource Efficiency: Developing an MVP means you’re not sinking all your resources into a full-scale product that might miss the mark. Instead, you’re investing in learning and adapting, ensuring that when you do scale, you’re building exactly what your users want. 👉 Building a Community: Engaging with your initial users and involving them in the development process fosters a sense of community and loyalty. These early users often become your biggest advocates, helping to spread the word and attract more users. Starting with an MVP isn’t just about quick launches—it’s about smart growth, informed decisions, and building a product that truly resonates with your audience. Start with an MVP and listen your your users. They'll tell you exactly what directions you need to go, both with your product and marketing strategy. #mobileapps #appmarketing #appdevelopment #mvp

In the dynamic world of mobile applications, long-term success hinges on two crucial pillars: expansion revenue and user retention. Expansion revenue involves strategies to attract new users and diversify income streams, while user retention focuses on building loyalty and reducing churn. The symbiotic interplay between these factors forms the foundation for an app's sustained growth and viability. This discussion will delve into the significance of expansion revenue and user retention, highlighting their collaborative role in ensuring an app's enduring success in the competitive digital landscape. Read the full article here: https://lnkd.in/dDEH3-Qd #AppSuccessStrategy #UserRetention #ExpansionRevenue #MobileAppGrowth #DigitalInnovation #TechSustainability #UserExperience #MonetizationStrategies #bizcommits #AppEcosystem #DigitalEvolution #TechAdaptability #CustomerEngagement #LoyaltyMatters #InnovationInTech #AppDevelopmentInsights