Miranda Rosin’s Post

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Director of Tourism Policy and Strategy, Alberta | Former MLA & Parliamentary Secretary |

Last week, we released Higher Ground: a Tourism Sector Strategy. Higher Ground is Alberta's strategy to more than double the size of our visitor economy from its current $10 billion per year in visitor expenditures to $25 billion by 2035. The fully integrated approach will build upon the iconic success of our province's legacy destinations and the natural beauty of our landscapes to attract private capital into the development of new and enhanced tourism products; diversify into and throughout rural Alberta; increase air and ground access to and within the province; and ramp up international marketing efforts, all while mitigating immediate and systemic labour shortages that have hindered growth for too long. The projected cumulative economic impact? $203 billion in visitor expenditures and $159 billion in GDP. I worked on the development of this Strategy over the past few years as MLA and PS of Tourism, and finally helped get it across the finish line last week in my new capacity. Special thanks to Minister Joseph Schow for the shout out at the press conference. Tourism is poised and ready to play a leading role in Alberta's economic future, and Higher Ground will ensure that it does. Full Strategy can be found at: https://lnkd.in/gmG5saDK.

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Jordan Walker

Manager of Corporate Development, Invest AB I Former MLA for Sherwood Park

8mo

Keep up the awesome work, Miranda Rosin ! You are an incredible asset to Team Alberta.

Anthara F.

AI Enthusiast 🚀 SaaS Evangelist 🌟 Generated $100M+ Revenue For Clients | Built a 90K+ AI Community & a Strong SaaS Discussion Community with 12K+ SaaS Founders & Users | Free Join Now 👇

8mo

Congratulations on the successful launch of Higher Ground! Exciting times ahead for Alberta's tourism sector. Miranda Rosin

Fernanda Fernandes Krassuski

Growth Strategist | Outbound Specialist | Digital Marketer | Human-Centered Marketing Advocate

8mo

Incredible milestone! Excited to see the positive impact on Alberta's economy. 🎉

Peter McCann

Advisor, Strategy & Development; Management consultant; Turnaround CEO; author and international speaker, Canada, Kyrgyzstan & Uzbekistan.

8mo

Excellent. A focused approach. I downloaded and will share with my contacts in the government of Uzbekistan and with colleagues in TIIAME National Research University.

Jonathan W. B.

Director/Executive Creator, Tbi-recovered ish, INTL- exotic showman✌(̿▀̿ ̿Ĺ̯̿̿▀̿ ̿)✌ I say Hello and My Feet take me on Adventures.

8mo

#lightworkers #lightscameraaction #bluebook #blueBoomerrang

Karen Pezderic Megaliving Insurance Strategies

Wealth Strategist | Teeing it up with business owners to protect, preserve, and give their wealth more meaning

8mo

Tourism is a fun way to generate revenue and promote Alberta culture

Alex Armasu

Founder & CEO, Group 8 Security Solutions Inc. DBA Machine Learning Intelligence

8mo

Thanks a bunch for posting!

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