Minted’s Post

Unlocking Authenticity: How ‘One Love’ Found Home in Black Barbershops and Salons I’m excited to have worked with the Paramount Pictures team to help launch One Love! The kaleidoscope of cultural transformation, where the entertainment industry continually reshapes itself, the Black barbershops and salons remain reliable and steadfast, their significance undiminished. These incubators of culture of tradition and community have not merely endured; they have emerged as formidable forces in reshaping the entertainment landscape. Paramount Pictures' "One Love" demonstrates a profound understanding of the cultural capital embedded within these revered spaces. By choosing to intertwine the film's narrative with the heartbeat of Black barbershops and salons, Paramount embarked on a journey of cultural immersion, authenticity and resonance. The decision to weave "One Love" into the fabric of these communal institutions is a stroke of genius, rooted in an appreciation for the organic conversations and cultural exchanges that transpire within their walls. Bob Marley's legacy of unity and love finds fertile ground in these intimate settings, where authenticity reigns supreme. Through strategic engagement with barbers and beauty shop owners, Paramount leveraged the influence of these community gatekeepers to amplify the film's message. Their endorsements and recommendations created a ripple effect, igniting a groundswell of support and enthusiasm within their spheres of influence. "One Love" transcends traditional marketing paradigms, embracing the power of grassroots engagement and cultural authenticity. It underscores the enduring relevance of brick-and-mortar establishments in an increasingly digital age, reminding us that the pulse of culture beats strongest where communities gather, share stories, and celebrate their shared heritage. As we navigate the ever-evolving landscape of entertainment, "One Love" serves as a beacon of innovation and inspiration. It teaches us that true resonance and cultural relevance is found not in superficial marketing gimmicks but in genuine intimate connections forged within the heart of Black communities. In the harmonious convergence of art and culture, Paramount Pictures has uncovered a new frontier in storytelling—one that celebrates the richness of Black barbershop and salon culture while paying homage to a musical icon's enduring legacy. "One Love" is more than a film; it is a testament to the power of love, unity, and community—one that resonates deeply within the sacred halls of Black hair communities across the globe. #marketing #advertising #barbershops

🌭🚗💨 There's something magical about a brand that transcends the product and becomes a part of your story... Growing up, the Oscar Meyer jingle was more than just a catchy tune; it was the soundtrack to my childhood. But it wasn't just about the song—it was about the connection my family had to this brand. For us, Oscar Meyer wasn't just a company; it was a part of our community. My grandpa, a cheerful Irishman with a penchant for spreading joy, drove the iconic Weinermobile. Those hot dog-shaped vehicles weren't just marketing gimmicks; they were a symbol of happiness, making appearances at community events and bringing smiles to faces young and old. I remember the excitement of seeing the Weinermobile pull up, collecting wiener whistles and ornaments that adorned our home like prized possessions. But beyond the collectibles, it was about the experience—the shared moments of joy and laughter that the Weinermobile brought to our lives. Now, as a parent myself, I've had the incredible opportunity to pass on this tradition to my boys. Sharing that same excitement and wonder with them, seeing their faces light up at the sight of the Weinermobile as I teach them the song—it's a full-circle moment that encapsulates the power of a brand experience. Oscar Meyer didn't just sell bologna; they invested in communities, creating memories that span generations. They went beyond the store shelves, making a genuine impact by engaging with people, making connections, and spreading joy. So, when we talk about the importance of a brand experience, it's more than just a catchy jingle or a well-packaged product. It's about the emotions, the connections, and the stories that become woven into the fabric of our lives... And for me, the Weinermobile will always represent the joy of childhood and the tradition I'm passing down to my boys. 🌭✨🚗 🎵My bologna has a first name, it's O-S-C-A-R My bologna has a second name, it's M-E-Y-E-R I love to eat it every day And if you ask me why I'll SAAAAAAAAAAAAY 'Cus Oscar Meyer has a way With B-O-L-O-G-N-A 🎶 #branding #sales #marketing #legacy

There's no greater validation than hearing first-hand from our clients about their experience working with us. Bex Middleton, Founder of Boho Betty, shares her thoughts: "The creative brilliance of Strong & Together not only met but surpassed our expectations." It's moments like these that fuel our passion for exceeding expectations and elevating brands. Proud to partner with Boho Betty and deliver outstanding results. #ClientTestimonial #ClientFeedback #DesignPartner #ExceedingExpectations

Boost your brand's first impression! It’s crucial to have a sign that stands out. Let Signarama Plainfield IL Team help elevate your storefront with signs that are not just seen but remembered. Ensure your business makes a lasting impact every time. #StorefrontSuccess #BrandingWithSignarama https://bit.ly/3STyG8i

Design Fact !!! . . . Did you know that one of the world's most iconic logos, that of Domino's Pizza, carries a brilliant design fact worth noting📝? The three dots on the Domino's logo aren't just a random design choice – they actually represent the first three Domino's locations when the company was founded in 1960 in Ypsilanti, Michigan🌎. 1️⃣ The first dot stands for the original store in Ypsilanti📍. 2️⃣ The second dot symbolizes the first franchise location in Livonia📍. 3️⃣ The third dot represents the second franchise location in Mt. Clemens📍. This clever design decision not only pays homage to the company's beginnings but also tells a story of rapid expansion and success. It's a testament to the power of thoughtful design in branding🚀. Did you know this before? Comment down! #dominos #logofact #fact

What are the top ten reasons to attend Pure London as an exhibitor? Reason four: Product Feedback! Engaging with visitors at Pure London provides valuable feedback on your products, designs, and brand image. You can learn directly from potential buyers and use their insights to make necessary improvements. #purelondon #purelondonshow #tradeevent #fashionbuyingevent

Our founders are featured in this week's The Journal Record. Learn more about our extraordinary franchise growth underway. #franchiseopportunity #franchising #womeninbusiness #womenentrepreneurs

Not having focus is blocking you from getting beyond 7-9 figures. What is your North Star? Identify what matters the most in your business and see your team hit milestone after milestone. I so appreciate Katia Beauchamp, cofounder of Birchbox and CEO of Beckham Beauty, sharing this important lesson with our Pinnacle Global Network. When you’re clear with your goals, your team will understand that too. And there’s no other way to go but up! #scaleyourbusiness #successbeyond7figures #scaleit

Stephanie Stuckey is chair of Stuckey's, a legendary and iconic thread in the fabric of Americana. Founded in Eastman, Georgia in 1937 by WS “Sylvester” Stuckey, Sr., Stuckey’s grew into a roadside empire by the 1970s, with 368 stores in more than 30 states. Part of the charm that made Stuckey’s so iconic were its ubiquitous billboards, more than 4,000 of them, which were dotted along U.S. highways. Stuckey’s was an inextricable part of what became known as “The Great American Road Trip.” Fast forward to 2019, Stuckey’s was on life support. The brand had gone through hard times, and its former stand-alone locations, still identifiable by their teal blue roofs, were now relics of a bygone era. Some were abandoned and boarded-up; others became home to less-than-savory businesses. By this time the brand had changed hands multiple times and become an unprofitable line item on a bigger company’s balance sheet. But Stuckey’s was about to experience a surprising rebirth. In 2019, former Georgia legislator Stephanie Stuckey, a practicing attorney at the time, received a fateful phone call. Stuckey’s, the brand started by her grandfather all those years ago, was up for sale. With no experience in running a business, 53-year-old Stephanie defied the odds (and the advice of virtually everyone she spoke to), cashed in her entire life’s savings, and traded her future to buy back and revive the business bearing her family’s name. Since then, Stephanie has become a legend in the business community. A perfect storm of scrappiness, shrewd business sense and passion, she’s now a bone fide rock star with all the street cred to stage a successful turnaround. And she has the receipts to prove it. Under Stephanie’s leadership, Stuckey’s and its flagship pecan log rolls are back in black. In this episode, Stephanie discusses growing up with an iconic last name, her career as a legislator and attorney, her decision to lay it all on the line to buy back her family’s business, how she’s rebuilt the brand, and what’s next for Stuckey’s. Stephanie chronicles her life on the road at her Instagram account, @stuckeystop. Her new book, “UnStuck: Rebirth of an American Icon,” is available at Amazon or wherever you buy books. We hope you enjoy hearing this interview as much as we enjoyed producing it.

After conversing with various businesses in Dublin, I've come to the realization that we often discuss the same topics again and again. It's evident that establishing and maintaining a strong brand identity is crucial. Consistency in branding lays the foundation for successful sales outcomes. Whether it's tours, credit unions, jewelry makers, or Irish dance studios, our thriving or evolving clients consistently prioritize generating leads and driving sales. A well-defined brand and a clearly identified target audience are essential components in fueling the sales funnel. Take a moment to step back and truly understand the DNA of your brand and the values it embodies. This introspection will guide you towards crafting a compelling brand narrative that resonates with your audience and drives good results. Built your brand and sales will follow #sales #leads #branding