Mindshare’s Post

Excited to share our key insights from Cannes Lions 2024! 🦁✨ Our team has identified three core trends shaping the advertising landscape: 1. Fun for Fun's Sake: Humor is making a big comeback! Brands are embracing laughter to create memorable connections. 2. Community Multiplier: Successful brands are tapping into passionate communities around music, gaming, and sports to amplify their message. 3. Brand Bravery: Purpose-led work continues to shine, with brands courageously tackling divisive issues. Plus, don't miss our highlights from the festival, including insights from industry leaders and our own award-winning campaigns! Check out the full report for in-depth analysis and examples of groundbreaking work. What trends are you most excited about? Anything we've missed out in this report?! #CannesLions2024 #AdTrends #Mindshare #CreativeMarketing

We prioritise authentic partnerships to elevate market presence. Genuine connections form when we curate collaborations with creators and the brand ethos. Immersive live experiences that showcase unique offerings and interactive events drive engagement. The creator's story synthetically builds the brand and credibility. These partnerships go beyond endorsements, forging positive brand images through genuine associations. Strategic alliances with like-minded brands amplify synergy and shared values. Partnering with renowned resorts, and promoting sustainability helps create memorable experiences for the brand. Cross-promotions and event collaborations attract new audiences. The main goal is to form lasting impressions and lasting mutually beneficial relationships.

INNOVATE CONSTANTLY - WORD ON THE STREETS... Oftentimes Brands operate with a one track perspective from behind the company walls. This point of view, at times, leads to a disconnect with customers as the lack of relatability and connectivity is glaringly apparent. Consideration of the “outside looking in” POV  for fresh new innovative ideas to connect. is needed. Sponsorship is a great way to access new innovative concepts that connect directly to your audience. By utilizing the expertise of activation teams, Brands can acquire new creative ideas from grass roots perspectives. #BrandMarketing #BrandInnovation #KnowYourMarket #GrassRootsMarketing #CaribbeanCommunity

With Not Nice we make Marketing for one of the top 10 best bars & clubs in Switzerland! Quincy Winterthur officially received the award of Swiss Location Award by eventlokale.ch as one of the best bars & clubs in Switzerland. With an outstanding rating of 9.2 we even improved our rating ( 2023 rating 9.1)! I would like to express gratitude to our incredible team, my co-owners, partners and suppliers who continuously shape the way to the top.🚀 Marketing topics are fully managed by Not Nice and we gained more than 2.5 Million impressions in the last 12 months! ..with 62 UGC creator collaborations ..with a lower 4 figure Ad Spend ..with AI optimized newsletter ..many hours of creative work #SwissLocationAward2024

🌍 #Consulting Agencies Driving Sports Sustainability - My #List of 26 🏆 As Sports organizations worldwide embark on their sustainability journeys, the demand for #expert guidance has never been greater. 💡 Whether it's minimizing carbon footprints or championing social causes, the complexities of sustainability initiatives call for #tailored strategies and seasoned advice. 🔍 That's where #Consulting agencies step in. Although in-house work is necessary, the complexity of the subject means that your company needs to join forces with the best #specialists in each field. 💪🏻 If this applies to you, here's a list of 2️⃣6️⃣ #Consulting Agencies leading the way in Sports Sustainability 👇🏻⭐️ 17 Sport: Operating at the intersection of sports and purpose. 3R Sustainability: Providing ESG consulting services. 5T Sports Group: Driving triple bottom line impact for sports. bloomUp: Global leader in sustainability and active lifestyle. D'Niche Inc.: Specialized in sustainability for sports. elevengreen: Providing sustainable alternatives for sports clubs and events. Enovation Consulting | BCorp | ESG in Sport: Driving change in motorsport. ESG4sports: Developing strategies for sports organizations. Global Sustainable Sport: Developing sustainability programs. Impact 3 Zero: Turning challenges into opportunities. inFocus Consulting: Transforming communities worldwide. onepoint5: Helping organizations embrace sustainability. Responsible Sport: Supporting sports organizations for impact. Rico Solutions: Providing event sustainability strategies. RIGHT HUB Srl Società Benefit: ESG strategy and sustainable events. Sam Baring Partnerships: Delivering value through partnerships. Sport 1.5: Driving the ecological transition of sports. Sporting Giants: Driving purpose from environmental to commercial. Sustained Futures: Educating companies on green skills. The Sports Footprint: Implementing Sustainable Development in Sports. The Sustainability Agency: Developing best-in-class strategies. The Sustainability Coach: Assisting clubs in sustainable business. thinkBeyond Beyond: Bridging organizations and communities. Touchline Earth: Turns sustainability challenges into opportunities. Twenty7: Assisting European football clubs on sustainability. Vanessa Nord: Conceptualizing sustainable sports events. Who did I forget? 🤔 Tell me in the #comments! 👇🏻 PS: If you're an #independent consultant or freelancer, join Play for the Planet's list of Professionals 👉🏻 www.play4theplanet.org #SportsSustainability #Consulting

At QIMPACT, we believe in the power of collaboration to elevate brands and create lasting impacts. Our joint branding initiatives between European and MENA region clubs are designed to boost market presence and fan engagement, driving mutual growth and success. Here’s a look at the process we follow to create these impactful partnerships: 1. Unified Market Presence: We begin by identifying complementary strengths and fan bases of European and MENA clubs. By combining these assets, we craft a unified brand that leverages the unique attributes of each club. This synergy enhances visibility and establishes a powerful, recognizable brand presence across both regions. 2. Enhanced Fan Engagement: Next, we focus on engaging fans through collaborative branding efforts. Our approach merges cultural insights and innovative marketing strategies to create compelling campaigns and events. These initiatives resonate with diverse audiences, fostering deeper connections and loyalty among supporters, and driving higher engagement and interaction. 3. Increased Sponsorship and Revenue Opportunities: Lastly, we open new avenues for sponsorship deals and revenue generation. By presenting a united front, we attract brands looking to tap into the combined fan bases of European and MENA clubs. These lucrative partnerships provide increased funding, enabling clubs to reinvest in their growth and development. "Explore joint branding opportunities. Partner with QIMPACT today and invest in a collaborative future that benefits everyone." At QIMPACT, our commitment to fostering joint branding initiatives underscores our belief that we are stronger together. Join us in creating a brighter future for football and beyond. #Branding #Partnerships #Football #Marketing #QIMPACT

In one of my previous roles, my team and I thought about sponsoring athletes during the Olympic Games to increase our brand's visibility. We were drawn to the 'halo effect'—the idea that our brand could benefit from the positive values and emotions associated with the Olympics. However, we decided against it. The costs were high, short-term KPIs were uncertain, and we hesitated to commit to specific athletes. Looking back, there are a few things I'd do differently: 1. Be Bolder: Supporting athletes or teams carries some risk, but it also offers a unique chance to tell compelling stories. Being bold can set a brand apart and create deeper connections with audiences. 2. Focus on Storytelling: Sponsorship is more than just visibility; it's a chance to share the journeys and challenges of athletes, adding authenticity and emotional depth to the brand's message. 3. Think Beyond the Event: Building relationships with athletes that go beyond the Olympics can foster loyalty and bring long-term benefits, helping maintain a consistent brand image. 4. Long-term Vision: Sponsoring athletes should be seen as a long-term investment in building brand identity and consumer trust, not just a short-term marketing tactic. It requires more than just money; it demands creativity, courage, and a commitment to core values. Have you seen brands succeed or struggle in this area? I'd love to hear your thoughts!

How many times have you attended an event or brand activation and speculated about how it came to be or what makes it so effective and immersive? I often find myself doing just that, speculating. Luckily Paradise and Stephen Hammond-Parker have provided us a peak behind the curtain to discover the secrets behind making brand partnerships successful at the highest level. So to be given the opportunity to learn exactly how these things happen beyond the classroom is incredible. As a recent branding graduate myself, these types of interviews provide unparalleled insights into how the content we are taught in university can translate into creating brand experiences in the real world. Watch the full interview here: https://lnkd.in/e9_k9xrh Interview Credit: Paradise and Stephen Hammond-Parker Did you attend Boomtown Festival? and if so, what brand partnerships did you find the most impressive or memorable? #branding #news #brands #brandstrategy #brandidentity #brandactivation #festivals #brandpartnerships #allaboutbranding

Explore the future of sports business in our latest blog post! 🚀 Dive into the trends shaping 2024, from unprecedented valuations to sustainability initiatives. 💡 Join the conversation and stay ahead in the ever-evolving world of sports. 👉🏻 https://lnkd.in/dbk2DNv2 #sportsbusiness #2024trends #innovation #sustainability #womenempowerment

WorkShop reporting live from the Cannes Lions International Festival of Creativity!   After four days of exploring remarkable work and meeting influential change-makers and senior global creatives, one striking observation emerges: both brands and agencies are prioritizing creativity. They value innovation, authenticity, and staying true to their brand identity. Authenticity has become a buzzword at the festival, and lacking it can make a brand seem gimmicky and irrelevant.    Branding and strategic value shine through all the winning work. In our fast-paced world, where AI constantly reshapes communication landscapes, maintaining a consistent theme (the “red thread”) is more crucial than ever.   Lastly, remember that everything you create should be shareable. If it isn’t, it fails to fulfill its purpose.   And yes, the hashtag (#) still thrives!   Curious about how all of this translates in retail? Drop us a DM with your email address to sign up for our newsletter.   Soon, we’ll know the results of the Young Lions competition. Will the WorkShop team win? Stay tuned! 🤞   #Cannes #YoungLions #creativity #retail