Embracer announced a split into three companies and the structure is wonky and arbitrary It is like the person who designed it doesn't track the publishing structures of other game publishing companies, or analyze why.
Basic breakdown:
(1) Asmodee Group - Boardgame group, physical games.
(2) Coffee Stain & Friends - PC Indie Game Group (Single A to Double A), also Mobile F2P, and PC MMOGs. (THQ Nordic)
(3) Middle Earth & Friends - PC/Console (Triple A), plus Middle Earth license & Dark Horse Comics. (Deep Silver)
The split doesn't make sense to me. It should be:
(1) Boardgames - physical manufacturing & distribution.
(2) PC/Console Games - budgets: Triple I, Single A, Double A, Triple A, Quadruple A.
(3) Mobile Games - F2P is different in development, publishing, marketing, monetization, user acquisition, live service, advertising, & handles both original IP and licenses differently.
(4) Transmedia IP - game IP licensing & interfacing with Hollywood & media companies across: film, tv, animation, comics, books, and games.
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Game Developer: "Embracer splitting into three standalone companies to search for 'winning formulas'. 'Rather than imposing conformity on thriving businesses, we should foster an environment that amplifies existing success.'"
"Embracer said the three companies will be Asmodee Group (tabletop games publisher and distributor), Coffee Stain & Friends (indie, mid-market and free-to-play games), and Middle-earth Enterprises & Friends (top game developer, owning The Lord of the Rings, Tomb Raider and other IP)"
"--The group will be split into three new businesses: Asmodee, Coffee Stain & Friends, and Middle-earth Enterprises & Friends.
--Coffee Stain & Friends is billed as a 'diverse gaming entity' that will focus on indie and A/AA console and PC titles.
--Middle-earth Enterprises & Friends will become Embracer's triple-A 'powerhouse' and will seek to leverage key IPs."
"Coffee Stain & Friends will operate under two distinct segments: Premium and Free-to-play. Those premium console and PC operations will include studios like Coffee Stain, Ghost Ship, Tarsier, Tuxedo Labs, as well as THQ Nordic and Amplifier Game Invest. It will also comprise franchises such as Deep Rock Galactic, Goat Simulator, Satisfactory, Wreckfest, Teardown, Valheim, as well as more than 200 other IPs.
"Free-to-play operations will include Easybrain, Deca, CrazyLabs and Cryptic. Intellectual properties include Sudokucom, Blockudoku, Jigsaw Puzzle and many other IPs," added Embracer. "Key published free-to-play games based on licensed IPs include Star Trek Online and D&D Neverwinter Online."
'Middle-earth Enterprises & Friends' will be split off to develop "immersive world-class entertainment IPs, including the iconic Lord of the Rings, leveraging in-house triple-A capabilities and formidable partnerships." It will also feature key video game studios."
Game Developer: https://lnkd.in/gqcmpYTY
#gameindustrybiz #gamepublishing #gamedev #embracer
Woohoo! So exciting!! DivaDance® and Mindbody