"Yahoo DSP Does it Again: Hits the Bullseye with Yahoo Creative" Engaging ads. Sustainable personalization. Relevant messaging. Let's bring creative back into the conversation. Elizabeth Herbst-Brady Adam Roodman Alia Lamborghini Emmy Grunseich Joshua John Tony Gemma Ryan Soutter Richard Glazer Lauren Berndt Julie Tsai (Juliana Ewing) Lindsay Jonas Brian Zaben Sekema Newton Jason Zollan Stephen McDermott Erin Miller Laura Pacas
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Prioritizing recency in your programmatic advertising can mean the difference between a successful campaign and a mediocre one. Find out how recency can help your campaign reach the right audiences at the right time. Read more now:
The Importance of Recency in Data-Driven Advertising
simpli.fi
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Prioritizing recency in your programmatic advertising can mean the difference between a successful campaign and a mediocre one. Find out how recency can help your campaign reach the right audiences at the right time. Read more now:
The Importance of Recency in Data-Driven Advertising
simpli.fi
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Prioritizing recency in your programmatic advertising can mean the difference between a successful campaign and a mediocre one. Find out how recency can help your campaign reach the right audiences at the right time. Read more now:
The Importance of Recency in Data-Driven Advertising
simpli.fi
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Prioritizing recency in your programmatic advertising can mean the difference between a successful campaign and a mediocre one. Find out how recency can help your campaign reach the right audiences at the right time. Read more now:
The Importance of Recency in Data-Driven Advertising
simpli.fi
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Prioritizing recency in your programmatic advertising can mean the difference between a successful campaign and a mediocre one. Find out how recency can help your campaign reach the right audiences at the right time. Read more now:
The Importance of Recency in Data-Driven Advertising
simpli.fi
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Prioritizing recency in your programmatic advertising can mean the difference between a successful campaign and a mediocre one. Find out how recency can help your campaign reach the right audiences at the right time. Read more now:
The Importance of Recency in Data-Driven Advertising
simpli.fi
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Ori Gold from Bench Media has given us everything we need to effectively market brands and interact with consumers in 2024 📈 If you're looking to stay ahead of competitors and trends, it's time to start looking into.... 💡 Interactive and Unique Content - Especially CTV advertising! 💡 Retail Media Advertising - This is going to be HOT for B2C 💡 Brand Sustainability and making sure customers know your USP 💡 Ai-powered personalisation - We're not just talking ChatGPT!!! 💡 Privacy-centric strategies 💡 Open Web Marketing and Communities - Will we see more companies spreading the risk of advertising across even more platforms? Where will you be focusing your 2024 marketing strategies? ⬇ Mumbrella https://lnkd.in/gbTExerm
Five emerging digital advertising trends to watch in 2024
https://mumbrella.com.au
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In a digital space brimming with content, the true strength of programmatic advertising emerges from its adeptness at navigating through the clutter. https://ow.ly/wv5O50SI8y2 #marketing #martech #technology
Some of the Greatest Misconceptions Around Programmatic Ads
https://martechseries.com
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Are you tired of seeing competitors roll out programmatic ads faster than you? Say goodbye to playing catch-up. With Creatopy, you'll leave competitors in the dust and have your campaigns live in no time. 🚀 Create static and video ads, ensuring a seamless blend of creativity and efficiency. Effortlessly maintain consistent brand messaging across all assets and publish your ads on diverse ad networks and DSPs to maximize reach and impact. 📈 Plus, enjoy the flexibility to update published ads without disrupting your ongoing campaigns. You can do all of this and more using Creatopy. Give it a try for free to see if it’s the right fit for you! ✨ Link here: https://rb.gy/fug806 #Creatopy #CreativeAutomation #ProgrammaticAdvertising #GameChanger #AdvertisingEfficiency
Supercharge your programmatic ad campaigns
creatopy.com
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"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership
How innovation is ushering in the next phase of advertising, post-Oracle
digiday.com
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