Mikko Piippo’s Post

📊 Unlock the power of data with our latest blog on pivotal channel marketing statistics! Discover trends that are shaping the industry and how you can leverage these insights to boost your strategy and outperform the competition. 👉 https://lnkd.in/gDSZy_tC Stay ahead of the curve in 2024 by understanding what drives success in channel marketing. From partner engagement metrics to ROI benchmarks, this article is your gateway to data-driven decision-making. #ChannelMarketing #MarketingStats #BusinessIntelligence #DataDriven

To create a data advantage in #marketing, companies need to develop independent marketing performance measures. With a changing #digital ecosystem, marketers will need to reassess their current measurement tech stack and develop new solutions to compensate for the weakening fidelity of current cookie-dependent attribution methods. Matched market tests, cohort-based tests, and pre/post #assessments are just a few examples of effective frameworks that can measure the incremental impact of marketing tactics across online and offline channels—without reliance on third-party cookies or outside mechanisms. Learn more, here: https://on.bcg.com/4djcLyz

Digital marketers need to be brave and stronger than ever! 🏋♀️🏋♂️ as knowing one's customer is getting harder... That's the key takeaway for #digitalmarketing 2024 shared by Reedev and Quinn. Especially this year, mixed reactions on the state of economic situations and with the #cookielessfuture that makes it even tougher for marketers to invest and gain ROIs. Thus, those who had been building their own data capabilities, customers base and understanding #customerjourney are ahead of the game. What do you think? What's the ✅️ and ❌️ for digital marketing this year? #marketingtrends2024 #digitalmarketing2024 #brandmarketing #marketinghead

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐁2𝐁 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐮𝐬𝐞 𝐛𝐮𝐲𝐢𝐧𝐠 𝐟𝐮𝐧𝐧𝐞𝐥𝐬 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞𝐬 𝐟𝐚𝐬𝐭. 1) Map out every step of your buying journey Don't use generic stages, make them specific to how your customers find you. 2) Populate each stage with actual market data. Get the digital stats from Analytics and platform reports, use quantitative surveys for top-funnel awareness. 3) Calculate the conversion rates between each funnel stage. This lets you see where you're losing the most clients in the funnel. Your priority is fixing the biggest holes.

Marketing measurement can be complicated, but you can setup and test the methodologies below without new measurement technologies added to your stack; you need a test plan and access to required data. As an example, match markets is an excellent approach for measuring omni-sales with a heavy benefit to in-store, and can be set at the granularity of the geographic targeting engine of the campaign tool.

Channel marketers, can you see the ROI of your local campaigns? It shouldn’t be that hard. Like any marketing team If your putting media spend or co-op funds towards a campaign you should know if it’s working. Am I right? Make sure your not just measuring impressions and clicks it’s 2024. Track your campaigns, consolidate your data, and optimize ⚙️. O and get Sarah that report! #brandtolocal #channelmarketing

In this week's newsletter, we offer 6 critical marketing investments for long term success. In order to create and build a sustainable marketing function that can withstand market fluctuations and rapidly changing business dynamics, marketing departments must make some critical investments.  Also, Marketing Dive breakdowns down first half of 2024 marketing stats by the numbers. CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch. Finally, in this week's blog we examine why it's not a bad thing that marketing is a cost center. Marketing has been commoditized and thus devalued by trying to prove that its value solely is quantifiable. Read the full newsletter here https://lnkd.in/e9vfMqb7 Don't forget to sign up to get our newsletter sent directly to your inbox! #marketing #newsletter #martech #budgets #roi #analytics #revops #demandgeneration #leadgeneration #digitalmarketing #mops #b2bmarketing #marketingstrategy #marketingtips

How can you distinguish between a successful campaign and an unsuccessful one? Failing to answer this question can lead to issues such as excessive spending and repeated mistakes. As a marketing expert, you need to be clear on your goals, you need to understand the customer journey and you need to understand your data at hand. Integrating a set of principles into online marketing campaigns, marketers can navigate the path to success, drive tangible results, and make informed decisions to propel their brands forward. Read more here ➡️➡️ https://bit.ly/468GNBQ ⬅️⬅️ #marketingtechnology #marketingstrategy #digitalmarketing #VidalicoDigital

You know what they say: "Numbers don't lie!" The numbers will never lead a business astray. In your advertising mix, it is an essential component of better understanding your business outlook, and figuring out what is working, and what is not. A business needs to follow its data and recognize that the numbers will tell what is right, what is wrong, and how to better improve its advertising strategy. Do you know what your most important KPI measurement is in your business' ad campaigns? Comment Below! #MarketingStrategies #DigitalStrategy #B2BAgency #B2BMarketing #BusinessStrategy #AdvertisementStrategy

How much of your marketing and advertising budget should go to initiatives fully attributable (real hard data) to core business KPIs, like sales, revenue, gross profit, etc.? Coming from performance marketing, my answer is most of it, with the goal of tracking nearly all of it. Granted, cookiepocolypse may complicate things for a while. I've been in the performance bubble for so long that I assumed that with all the technology we have at our disposal, almost all marketing, aside from a few disciplines like branding, is run this way. Most outcomes are tracked and attributed, or the marketing team is on a journey to be able to track and attribute almost everything. However, a conversation with a good friend, quite a few recent LinkedIn posts, and then a deep dive into marketing subs on Reddit suggest that's not nearly as much the case as I thought. #PerformanceMarketing #MarketingAndAdvertising (Image created with DALL E)