Recently, we joined C-level executives from around the globe at the Consumer Goods Forum Global Summit in Chicago. Not surprisingly, AI featured heavily as leaders and experts from across the consumer goods space discussed strategies to drive growth and deliver on the promise of a greener planet. Here’s a few takeaways from the team who were there in force: 1️⃣ Generative AI is a powerful tool to drive sustainable and profitable growth, but it still needs more clarity and education. 2️⃣ There’s a shared commitment in the industry to figure out the biggest and toughest health and sustainability challenges together. We've started the journey but there's still a long way to go. 3️⃣ There were a lot of questions about what would “stick” post-pandemic. Consumers are in fact more open to private labels. But the last 12 months has shown that consumers are less inclined to pay a premium for sustainability features. The BIG question now is how to find the right product mix across price, features and more. 4️⃣ The world is shrinking. The same or similar products are trending on social media no matter the geo. 5️⃣ Finally, 3 quotes from presentations during the summit: - “People I admire have vision, courage, and empathy.” CEO, Kraft Heinz - “800 million people go to bed hungry. 137 species die every day.” CEO, Tera Pak - “Overnight success takes at least 10 years.” CEO, DoorDash Thank you to all our customers and partners who joined the Microsoft consumer goods team in Chicago. And finally, to learn more about AI’s role in a sustainable future check out the whitepaper we developed together Capgemini called “Food for Thought: How can collaboration and technology drive a more sustainable food ecosystem?” on the link below ⬇ https://lnkd.in/gVrcDHT6 #TheConsumerGoodsForum #CGF #ConsumerGoods #Innovation #CGFsummit
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