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Beer Lottery, Football and angry Colombians. ❌ A wild campaign (that's undeniably ingenious) What: Following 🇨🇴 Colombia's failure to qualify for the 2022 World Cup, Cerveza Aguila, the national team's primary #sponsor, launched the "Beer Lottery" campaign aimed to re-engage disillusioned fans by tapping into their love for #betting and national pride. 🎲 ⚽ How: 4️⃣9️⃣2️⃣8️⃣1️⃣5️⃣🔟... The campaign cleverly leveraged the seemingly random player lineups during the national anthem before each match. Cerveza Aguila created 🎫 tickets featuring numbered sequences corresponding to potential lineups. Fans purchasing these tickets could win a share of a massive beer prize worth 500 million pesos if their ticket matched the actual lineup. ❌ But it wasn't that easy (see the video) This ingenious (no doubt) approach injected some excitement and patriotism back into the fan experience, fostering a renewed sense of connection with the team. ❌ And there's no arguing with that, but... The campaign also highlights the territorial nature of trends and passions. I don't expect similar initiatives (beer, lottery) to take off in every country. But you have to admit ➡ the concept of intertwining at least three passions is excellent, with a successful execution.

Guinness Six Nations Lifts 2024 Draught Beer & Cider Sales Pre-tournament favourites, France and Ireland, kicked off the 2024 Guinness Six Nations in some style – with Ireland claiming a historic win. In other games, England achieved the narrowest of wins against Italy. And Scotland, having romped to a 27 point lead, survived an incredible 26 point second half Welsh comeback by a solitary point. Off the pitch, draught beer and cider sales were -7.3% over the Friday to Sunday vs. 2023, although this comparison isn’t strictly fair as we see games on Friday & Saturday in 2024 vs. Saturday & Sunday in 2023. The positive news is that the weekend drove +6.6% increase in sales vs. the other weekends in 2024 so far. Turning to category performance, the big winners over the weekend were the more traditional winter drinks (Stout & Ale). Stout is the biggest winner and is driving category growth +7.5%. 2024 also sees the Premiumisation trend continuing unabated with World Lager overtaking Core Lage as the bigger category. The biggest categories to lose out are Premium Lager -15.1% and Core Lager -13.8%. Average consumer dwell time grew at a total level to 134 mins vs. 131 mins in the same week last year (+2.3%) with City Centres driving the highest growth +2.3%. With all locations benefitting from an increased consumer visit length vs. 2023, with Suburbia outlets +1.5% whilst Rural saw a marginal increase +0.8%. Meanwhile, footfall is declining in line with volume -3.3% vs. 2023 driven by a strong decline on Saturday. Suburbia was worst affected with poor weather & the cost of living keeping consumers at home. City Centres were also badly affected by the ongoing rail strikes. Sunday continues to see increases across the board as we see consumers looking to go out, particularly for food as there’s no rugby to enjoy. Read More:

Friday Fun with Ringa Hora: The Strategy and Advice team held their highly anticipated Biscuit Championships this week  🍪 🏆 🎉    With initial confusion over the rules and a scandal around invitations, controversy also arose regarding regulation adherence. However, logistical issues due to the event being held simultaneously in two different locations were quickly solved, and the comps were ultimately a success.     Highly motivated by anything food related, the S&A team each contributed a packet of their favourite biscuits, which were sampled and meticulously judged on appearance, aroma, flavour, and originality. No biscuit or brand name bias was involved, with all packaging removed.     The official winner at the Pōneke office was the Spanders Toffee Biscuits, submitted by Rhiannon. These high-end, melt-in-your-mouth biscuits took out the top spot with their blend of buttery toffee. “They are the best by far,” said one of the top tasters.     Jeff’s relentless campaign for sultana pasties once again proved fruitless, coming in last – even scoring a zero overall by one of the taste testers, who shall remain nameless.     In a controversial turn of events, the title of the tastiest biscuit at the Tamaki office was claimed by the Orange Jaffa Cakes, submitted by Lucy.     I know what you're thinking. Are Orange Jaffa Cakes considered biscuits or cakes? Are they even located in the biscuit aisle? However, the spirit of inclusivity was embraced, and we allowed these treats to compete. While calls for disqualification were raised, we ultimately decided to let the Jafas keep their Jaffa cakes.     Top 3 results:   Pōneke:   1st Spanders Toffee biscuits   2nd Double dark fudge biscuits by Bad Bakers   3rd Shrewsburys     Tamaki:   1st Orange Jaffa Cakes   2nd Thin Almond Biscotti   3rd Biscoff  What would your entry into the biscuit championships be? #retailindustry #biscuitchamps

Talking about free Marketing - let the customer leave your footprint

The World Beer Cup is over and that was a blast to judge with so many experts! Here are some stats worth sharing:   - 329 medals awarded out of 9300 entries gives you 3.5% chances of success. - 19 countries out of 50 got medals - 66 medals were awarded to countries outside of USA. That’s 79.9% of the medals for USA. - Only 1 of the 110  categories had no gold: Belgian style Ale or French Style Ale - The Juicy/Hazy IPA category had 326 entries giving you a probably for medal of 0.92% - The South German-Style Bernsteinfarbenes Weizen category only had 14 entries giving you 21% chances of medal. - Germany collected 12 medals, all in German classic styles - Italy brews the best English Ale, Netherland brews the best Belgian Dubbel and Mexico brews the best Kolsch - Medal split: Asia: 14 Europe: 18 South America: 9 Middle America: 4 North America: 280  Oceania: 4 Africa: 0   Bottom line and beyond statistics, if you want to win: #1. You must participate #2. You must send a fantastic beer with the highest freshness potential #3. You need to put it in the right category  

The Count down starts

Time for Thursday Blog! #gwinning #gwinproperties #teamgwin #realestateagent #realestateadvocate #coloradorealestate #buywithus #listwithus #thursdayblog

Time for Thursday Blog! #gwinning #gwinproperties #teamgwin #realestateagent #realestateadvocate #coloradorealestate #buywithus #listwithus #thursdayblog

🏟️🍻 Summer 2024: A Strategic Window for Beer Sales! 🍻🏟️ As we reach mid-July, the malt supply chain is already seeing the benefits of the seasonal increase in beer consumption. This year, two major sporting events—the UEFA European Football Championship in Germany and the upcoming Paris Summer Olympics—are poised to further boost beer sales, even with the initially disappointing weather. The football tournament in Germany alone could add up to a 5% increase in beer sales, a boost reminiscent of the 2006 World Cup. This surge is driven by fans gathering in pubs, restaurants, and homes to watch the matches. Additionally, the Paris Olympics will highlight non-alcoholic options through a sponsorship agreement between the IOC and ABInBev, showcasing a strategic focus on responsible alcohol consumption. For detailed insights and analysis on how these events impact the malt supply chain and beer industry, subscribe to RMI Analytics GmbH's comprehensive journals. Stay ahead with data-driven insights that help you navigate and capitalise on market trends. Here's to a summer filled with thrilling games and responsible enjoyment! 🍻⚽🏅 #BeerSales #Summer2024 #UEFA2024 #ParisOlympics #ResponsibleDrinking #SportsMarketing #BeverageIndustry #NonAlcoholicOptions #ABInBev #CheersToSummer

Time for Thursday Blog! #gwinning #gwinproperties #teamgwin #realestateagent #realestateadvocate #coloradorealestate #buywithus #listwithus #thursdayblog