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There's a running theme in this month’s audio sessions: audio is key to reach open and acceptive audiences 🎙 RadioWorks Group visited our office yesterday morning to highlight the importance of tapping into Radio Partnerships for our clients and how, ultimately, these partnerships can accelerate growth. 📈 Here are our three key takeaways from the session: 📻 The power of radio offer brands a platform to weave in their commercial messaging. But why should brands be considering radio partnerships? To put it simply, radio brands are loved and trusted. These partnerships can create poignant moments and drive brand uplift. There are ample options available, from co-branded content to sponsorship. 📊 Figures show that partnerships can be up to two times more affective than traditional advertising, with 43% uplift when partnership is live. 🏋♀️ All campaigns deliver strong results, whether it be shorter running campaigns that see an uplift from the get-go or longer running partnerships that drive more lasting uplifts across a longer period. #radiopartnerships #thepowerofaudio #mediaagency

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