There's a running theme in this month’s audio sessions: audio is key to reach open and acceptive audiences 🎙 RadioWorks Group visited our office yesterday morning to highlight the importance of tapping into Radio Partnerships for our clients and how, ultimately, these partnerships can accelerate growth. 📈 Here are our three key takeaways from the session: 📻 The power of radio offer brands a platform to weave in their commercial messaging. But why should brands be considering radio partnerships? To put it simply, radio brands are loved and trusted. These partnerships can create poignant moments and drive brand uplift. There are ample options available, from co-branded content to sponsorship. 📊 Figures show that partnerships can be up to two times more affective than traditional advertising, with 43% uplift when partnership is live. 🏋♀️ All campaigns deliver strong results, whether it be shorter running campaigns that see an uplift from the get-go or longer running partnerships that drive more lasting uplifts across a longer period. #radiopartnerships #thepowerofaudio #mediaagency
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Utilising the power of voice broadcasting can make a huge difference in a society where success is largely dependent on good communication. We are thrilled to declare that we are here to completely transform the way you engage your audience as a leading provider of Voice Broadcast Aggregate Management Services. Our all-inclusive platform gives you the ability to reach your target audience directly with your message, guaranteeing maximum impact and engagement. We are devoted to achieving results and increasing the visibility of your brand in the marketplace via the use of cutting-edge analytics and customised tactics. Ready to elevate your communication game? Let's connect and explore how our services can transform your outreach, drive engagement, and unlock new opportunities for your business. Reach out today! For more information please feel free to contact us [email protected] #VoiceBroadcasting #AggregateManagement #EngagementStrategies #VoiceMessaging #CommunicationSolutions #VoiceCampaigns #TargetedMessaging #EffortlessOutreach #VoiceMarketing #BroadcastManagement #CommunicationExcellence
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A study from across the Atlantic has more good news about the power and value of radio and other audio platforms. “Profit Ability 2: the New Business Case for Advertising,” a study commissioned by Thinkbox and including brand data from Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, provides fresh insights into the profitability of advertising, post-COVID. Delving into the financial specifics, the ROI metrics speak volumes about the efficiency of audio as an advertising medium. The full payback ROI for audio stands at £4.98, meaning for every pound spent, advertisers see nearly five pounds in return over the analyzed period. This figure places audio ahead of Broadcast Video On Demand and several digital formats, including online display and video, paid social, and generic pay-per-click ads. When considering short-term gains, audio boasts an ROI of £2.47, far outpacing all television and digital competitors. Last week, the stories in media were focused on the effectiveness of sports radio, and now, it's all about the power of audio. Local marketing efforts continue to point towards local engagement through passionate foreground listening formats. #Radioworks #ActiveEngagement #ShorttermROI #ResultsRadio
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Ever feel like your brand’s events are taking a nap while everyone else is throwing a party? Don’t let your brand snooze! At AUT Media, we specialize in electrifying event activations that turn ordinary gatherings into unforgettable experiences. From interactive setups to engaging activities, we make sure your brand stands out and leaves a lasting impression. Contact us today and let’s make your next event the talk of the town. #AUTMedia #SaturdayFun #EventActivation #BrandBoost"
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You might have noticed the eye-catching sticker below on our sponsor's event cards – so shiny! But this sticker isn't just for show; it signifies something really important. When discussing Ashton Media's events with potential sponsors, requests for testimonials often come up. I have plenty I can share, but I think the most impactful testimonial is the one where a sponsor returns. It proves that our event delivers value, especially in an industry cluttered with events. All of this year’s Programmatic Summit sponsors are "Returning Sponsors." Plus a couple of new logos! A big thank you to our Sponsors for their ongoing support, and if you want to join us this year (better late than never!) there’s still a handful of high-profile opportunities left. Get in touch with me or the team. Bring on the industry showcase event, the Programmatic Summit Melbourne and Sydney. Follow the link in the comments. DoubleVerify Channel Factory Google StackAdapt Nexxen Ogury REA Group Acast ESPN Disney Advertising IAB Australia #programmatic24 #programmatic #digital
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Group Sales Director - Nova Entertainment | Childhood Cancer Association Board Member | UniSA Marketing student mentor.
PEOPLE BUY FROM BRANDS AND STORES THEY KNOW - is your brand on their mind shelf? Have consumers heard of your brand? If they had a need would they consider buying from your you? What perception does the public have about your brand? Is your brand definitely the place the public would shop at if they have a need? If there's a need to amplify your brands presence in the Adelaide market I have a presentation well worth you seeing. AMPLIFY is designed to empower brands by unleashing the potential of audio marketing. The event will showcase various advertising options that can be utilised across the entire Nova Entertainment ecosystem. Join us at Amplify for: 🔹 Practical Knowledge: Gain insights and strategies to optimize your audio advertising campaigns. 🔹 Compelling Connections: Network with industry leaders and fellow marketers passionate about audio innovation. 🔹 Tangible Results: Discover how our partnerships translate into actual business outcomes. Save the date and register today at Amplify by NOVA Entertainment https://lnkd.in/gEri8-um for Amplify and let's unlock the power of audio together!
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Building Strong Relationships with Advertising Clients: Why It Matters I’ve been writing and selling music my entire adult life. My relationship with my fans has always been of the upmost importance. I’m creating something that’s personal and awesome to me with the hopes that it connects with others. When I came into the Radio business, it was all the same for me as far as my goals, I was there to be creative and push the conversation forward, dare I say provoke thought. What was new to me was directly helping others sell their creative products. I’ve learned so much over the last 10 years on our morning show. From my very first client which was a local mattress company to my dozens of clients today, certain things remain the same. Yesterday I had a phone call with a new agency for one of my clients and after the call it was so clear that what sets us apart is not only the desire to have the relationships with clients but follow through on really caring about what they’re trying to accomplish. In today’s media landscape, success isn’t just about creating great content—it’s about building strong, lasting relationships with our advertising partners. I’ve seen firsthand how a solid partnership can elevate both the show and the businesses we work with. For 10 years, I’ve had the privilege of working with clients who trust us to connect them with a dedicated audience, and that trust has driven incredible results for everyone involved. When advertisers feel heard and understood, we’re able to craft campaigns that resonate with our listeners in an authentic way. It’s about more than just airtime—it’s about collaboration, shared goals, and creating value together. That’s why maintaining open communication, delivering on promises, and being proactive are so critical in fostering those partnerships. A strong relationship doesn’t just benefit the business—it builds a foundation for long-term success. By truly investing in our clients, we create opportunities that go beyond short-term gains and lead to sustained growth for everyone. I’m stoked to be doing what I’m doing and after 10 years it’s cool to still feel like I’m learning, even though most of these things are the standards and the basics. #Advertising #ClientRelationships #MediaMarketing #Collaborations #BusinessGrowth #Radio
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Elevate your team's game with the ultimate tool to find and confirm audio coverage. 📻 Ready to streamline your strategy? Equip your team to WIN! Book a demo now! #bisqqit #radio #radiomarketing #advertising
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I Help You Visualize: 🔸 Corporate Communications 🔸 Digital Menu Boards 🔸 Employee Engagement 🔸 Improve Sales 🔸 Brand Awareness for Marketing Managers, Operations, HR, IT and Business Owners
😕 Digital signage can help resolve a variety of #problems in different contexts and industries. Inefficient Communication: #digitalsignage can streamline #communication by delivering messages #quickly and #efficiently to a wide audience, reducing the reliance on traditional, slower communication methods. #inefficient #problemsolving #methods #digitalcommunications #streamlineoperations #streamline #productiveworkspace
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📻Happy National Radio Day! We at Agency 323 absolutely ❤️Radio... for entertainment. We like to listen to a ballgame, maybe some sports talk, but when it comes to marketing-we're not big fans. Not because it doesn't ever work, but broadcast marketing is very disruptive by nature. It takes someone out of what they're doing (listening to the radio while at work/mowing the lawn/driving) and expects they can and will stop, take a quick note of a brand and the web address or phone number, then supposes they'll either quit what they're doing and take action then (highly improbable) or remember to do it at some later time. While radio reaches a broad audience, search marketing targets people who are already looking for what you offer. It’s precision over broadcasting, putting your brand in front of potential customers at the exact moment they’re searching for solutions. More reach, better ROI, and measurable results—search marketing takes the lead. We absolutely celebrate #nationalradioday with everyone else today, but if you want to market your business in 2024 the best avenue might be to leverage 21st century tactics vs 1890's technology. #DigitalMarketing #SearchMarketing #BusinessGrowth #ROI #MarketingStrategy #nationalradioday #SMBmarketing #smallbusinessmarketing
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Introducing our SMS Broadcast Management Service - the perfect solution for efficiently and directly reaching your target audience. Our platform offers a seamless solution for managing and executing SMS campaigns, helping you drive results and enhance your brand presence. Experience the power of cohesive communication strategies that will revolutionise your outreach efforts. Our powerful tools enable you to effortlessly schedule, customise, and monitor SMS broadcasts, guaranteeing optimal impact and engagement on every occasion. Discover the incredible potential of SMS marketing. Contact us now to discover the transformative power of our Broadcast Management Service in enhancing your communication strategy and driving your business to new heights. Is your plan to revolutionise communication all set? Working together, we can realise SMS broadcasting's full potential. To find out more, contact us today! Please feel free to contact us at [email protected] #SMSBroadcast #AggregateManagement #MessageAggregation #CommunicationSolution #BulkMessaging #SMSManagement #BroadcastServices #TextMessaging #MarketingAutomation #BusinessCommunication #SMSMarketing #AggregateControl #MessageDistribution #EfficientCommunication #SMSAggregator
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