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Taylor Swift’s Bracelet Strategy for the Eras Tour: A Fun Marketing Blockbuster The Plot Twist: Taylor Swift’s Eras Tour is more than a concert; it’s a party! Inspired by her song "You’re On Your Own, Kid," Taylor kicks off a friendship bracelet craze, inviting fans to make and swap bracelets. How It Unfolds: 1. Social Media Teasers: - Viral Teasers:Taylor drops fun hints and photos of colorful bracelets on Instagram and Twitter with hashtags like #ErasTourBracelets. Fans go wild! 2. Fan Invasion: - DIY Fun: Swifties get crafty, making bracelets themed around Taylor’s music eras. - Concert Swap: At the shows, fans swap bracelets, making new friends and sharing the love. 3. Viral Explosion: - Social Media Frenzy:Fans flood Instagram and TikTok with their bracelet swaps. Taylor’s team shares the best ones, making everyone feel special. Why It’s a Blockbuster Hit: 1. Community Magic: - Shared Fun: The bracelet exchange brings fans together, turning concerts into a huge friendship fest. - Fan Connection: It’s more than music; it’s about making memories and friends. 2. Personal Engagement: - Be Part of the Show: Fans don’t just watch; they participate, creating keepsakes from the night. - Emotional Hook: Fans feel closer to Taylor, enhancing their loyalty. 3. Viral Buzz: - Social Media Boom: The bracelet trend takes over social media, drawing even more fans to the tour. - Influencer Spotlight:Celebrities and influencers join the fun, making it the talk of the town. The Blockbuster Impact: 1. Electric Atmosphere: - Concert Magic: Concerts buzz with excitement as fans trade bracelets and stories. - Memorable Moments: Each bracelet is a memory, making the experience unforgettable. 2. Online Phenomenon: - Engagement Explosion: Social media is full of vibrant posts about the bracelet fun. - Organic Promotion: Fans become promoters, spreading the word everywhere. 3. Fan Loyalty: - Deeper Connection:Fans feel a stronger bond with Taylor, boosting their loyalty. - Lifelong Memories: Bracelets are more than accessories; they’re symbols of a magical night. The Grand Finale: Taylor Swift’s bracelet strategy for the Eras Tour is a fun marketing blockbuster, mixing personal engagement, community spirit, and viral buzz.

October take a bow. Last month was certainly one of our favs for creative ad campaigns this year. From boxers to vikings, NBA stars to NFL mishaps, sit back and enjoy another Campaigns of the Month. https://lnkd.in/eP9ZdpD2 #advertising #advertisingcampaigns #adcampaigns #campaigns #campaignsofthemonth

ICYMI: Clear Channel Outdoor third quarter 2023: US billboards down, everything else up: Billboard Insider’s take: Progress, but much work remains. To hit the $30 million corporate expense savings goal, Clear Channel Outdoor will need to trim corp expenses by 15%. Billboard Insider twice heard the phrase zero-based budgeting when Clear Channel Outdoor execs talked about expenses, which suggests someone (the board, the new investors or the finance […] #DOOH #digitalbillboards #digitalsignage

Clear Channel Outdoor third quarter 2023: US billboards down, everything else up: Billboard Insider’s take: Progress, but much work remains. To hit the $30 million corporate expense savings goal, Clear Channel Outdoor will need to trim corp expenses by 15%. Billboard Insider twice heard the phrase zero-based budgeting when Clear Channel Outdoor execs talked about expenses, which suggests someone (the board, the new investors or the finance […] #DOOH #digitalbillboards #digitalsignage

One month into my career switch and I’m so overwhelmed by the support from my team!✨My goal was to dive in and help as many businesses as I can, just this week I closed my 2nd deal! As the year draws to a close, Q4 is the perfect time to reflect on what goals you accomplished over the past year and where you aim to be in 2024. I encourage businesses to reflect and consider adopting a new strategy that gives you time back. Clear time on your calendar and contact me to book a demo. Let’s discuss your Q1 goals and how Quartile can help you get there🚀 #quartile #setgoals #advertising #digitaladvertising

North American billboards are decent, airports is booming and Europe North is recovering and for sale is how you could summarize Clear Channel Outdoor's 2024 first quarter.  Here are the results of the Clear Channel Outdoor 1Q 2024 earnings release, earnings presentation and conference call. - Consolidated revenue increased 10% to $482 million.  North American revenue grew 6%.  #ClearChannelOutdoor #ScottWells

FYI: Comments: Decent quarter for Clear Channel Outdoor (Billboard Insider): Billboard Insider’s take: A decent quarter for Clear Channel Outdoor. North America billboards is doing well. Airports is booming. Europe North is recovering. Nice to see that the company is in talks to sell the remaining international operations. Clear Channel Outdoor finished the day up 2.9% while the S&P 500 grew 0.4%, OUTFRONT grew 1.9% […] #DOOH #digitalbillboards #digitalsignage

New Post: REVOLT CEO on Its Employee-Led, Post-Diddy Future: ‘We’re About to Dream Bigger & Blacker’ - https://lnkd.in/gZgsvhg9 - Last October, REVOLT — the Black-owned and operated digital cable network co-founded by Sean “Diddy” Combs in 2013 — celebrated its 10th anniversary. Now, eight months later, the multi-platform media company is celebrating its rebirth as an employee-owned entity. Related Diddy Sells Stake In REVOLT, Employees to Become Part Owners 06/04/2024 Announced today (June 4) by REVOLT CEO Detavio Samuels, the historic business shift follows in the wake of Combs’ stepping down as company chairman last November after being served with multiple sexual assault lawsuits. In keeping with Samuels’ and his team’s determination that REVOLT remain Black-owned and operated, the equity move — in which Diddy sold his stake back to the company, which is then distributing shares among its current employees — underscores the company’s original vision to pioneer a new era of entertainment while also establishing a new media model. “I needed my employees to be incentivized, excited, to feel like they have skin in the game,” Samuels exclusively tells Billboard. “It’s about generating wealth for marginalized communities who have been historically left out.” Atlanta-based Samuels joined REVOLT as COO in 2020 and was promoted to CEO a year later. It’s his hope that “more CEOs embrace and embody this idea of linked prosperity: if the company wins, every single person wins. We’re trying to set an industry standard where this type of thing becomes the norm.” In the following interview, Samuels outlines REVOLT’s journey to that decision. At what point was the decision made to seek a new owner for REVOLT? After all of the allegations in November became clear, stepping into 2024 for that association with Sean Combs could be a distraction to the mission that we had been on for the last four years. So at that point in time, we had very real conversations. You know, you can’t force anybody to sell their shares in the same way that nobody could force you to sell your house. But Sean Combs understood the assignment and elected to sell his shares so that the mission could continue. In March there were media reports that Richelieu Dennis, the owner of Essence magazine, was buying REVOLT. Was that true? Were there other suitors for the company? There’s been tons of speculation and rumors, as you can imagine. What we wanted to do was find the best home for REVOLT. At the end of the day, we want this business, which is stronger than ever, to continue to thrive. So absolutely, w

So we did a thing! Now on a billboard at the end of the deagon deviation just as you start to come into Redcliffe. Has anyone found success from Billboard campaigns? Let me know your thoughts! #BillboardAdvertising #FuneralMarketing #CommunityMatters

🌟 Testimonial Tuesday! 🌟 Today, we're shining the spotlight on our employee Charlie Cartmell, our Business Development Manager at Forward & Thinking! 🚀 #ForwardAndThinking #AdvertisingAgency #AdvertisingExperts #ExpertlyCraftedCampaigns #Advertising #TestimonialTuesday #Testimonial