Mercy Kaguthi’s Post

Master the art of Strategic Marketing in the CDMO Pharma industry – where every move matters! 🌐 Elevate your brand, strengthen client relationships, and navigate the dynamic pharmaceutical landscape with precision. In a sector driven by innovation, strategic marketing isn't just important; it's the key to standing out, fostering growth, and shaping the future. 📈✨ Don't just keep up – lead the way! #CDMO #PharmaMarketing #StrategicMarketing #Innovation #SymmetricTraining

Is your Market Access team reaching its full potential, or are outdated processes holding it back? In an exclusive article for Pharmaceutical Executive Brand Insights, Cameron Izadi, SVP, at Fingerpaint Market Access, shares three transformative strategies to help you rethink your approach, unlock capabilities, and boost brand performance. Read Cameron's insights and start positioning your brand for success: https://bit.ly/47aHa0i

Establishing a whole-person health strategy requires identifying and collaborating with the right stakeholders across the product lifecycle and working with a partner who understands the dynamic market landscape. CEO Jon Koch discusses the challenges and opportunities in achieving whole person health in this article with Pharmaceutical Executive: https://bit.ly/3S3FwHF #WeAreAvalereHealth #AvalereHealth #MarketAccess #HealthCareMarketing #HEOR

Establishing a whole-person health strategy requires identifying and collaborating with the right stakeholders across the product lifecycle and working with a partner who understands the dynamic market landscape. CEO Jon Koch discusses the challenges and opportunities in achieving whole person health in this article with Pharmaceutical Executive: https://bit.ly/3S3FwHF #WeAreAvalereHealth #AvalereHealth #MarketAccess #HealthCareMarketing #HEOR

"Exciting times ahead for the pharmaceutical sector! From personalized medicine to digital health innovations, here are the top trends shaping the future of healthcare. Check out the below video" #pharmaceuticalindustry #healthcareinnovations #campusconnect #elearning #trends #innovation

Brand planning is a vital but much maligned part of pharmaceutical marketing.   All too often, it’s seen as a chore, a box ticking exercise, or something to get done and move on from. The reality couldn’t be further from this!  In a recent webinar, Branding Science experts Ed Corbett and Simon Fogg explored the current state of brand planning in the industry, where improvements can be made, and how teams can create plans that people love.  Click here to read our latest article for a summary of their key findings: https://lnkd.in/g-_KHhag #BrandPlanning #Webinar #Pharma

This Republic Day, let the tricolor of innovation, health, and creativity unfurl with Grey Matter's innovative touch in pharmaceutical marketing! 🚀 Let our compelling designs and cutting-edge digital solutions contribute to elevate your brand ✨ Join the revolutionary spirit! 🪁💊🎉 #GreyMatter #PharmaInnovation #Patriotism #ElevateWithCreativity #RepublicDay #Digitalmarketing

Creating brands should be a well thought out process, with a strong mix of both longer term brand building activities and shorter term activation steps (as per Binet & Field's 'The Long and Short of It' thinking). Is this happening for our pharma brands? Or are we only focusing on how to let the science do all of the selling? Below is a link to a recording from a recent webinar from our consultancy team on how to write strong brand plans.

🎥 𝑾𝒆𝒃𝒊𝒏𝒂𝒓 𝑺𝒏𝒊𝒑𝒑𝒆𝒕: 𝑻𝒓𝒂𝒄𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒓𝒊𝒕𝒊𝒄𝒂𝒍 𝑲𝑷𝑰𝒔 𝒇𝒐𝒓 𝑷𝒉𝒂𝒓𝒎𝒂 𝑩𝒓𝒂𝒏𝒅 𝑮𝒓𝒐𝒘𝒕𝒉 🔍 In this insightful snippet, we dive deep into the most critical KPIs that are essential for tracking brand growth in the pharmaceutical industry. Here's a brief overview of the key points discussed: 1. 𝑭𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝑴𝒆𝒕𝒓𝒊𝒄𝒔: Revenue Growth Market Share Cost of Goods 𝟮️. 𝗣𝗮𝘁𝗶𝗲𝗻𝘁-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Patient Adherence Rates Patient Satisfaction 💡 Stay tuned for more insightful snippets! We’ll be uploading additional content to help you navigate the unique challenges and regulatory environment of the pharma industry. #medginigyan #kpi #brandgrowth #digitalpharma #webinarsnippet #healthcare #pharma #pharmamarketing

Launching a treatment is a complex process that requires the strategic alignment of each pivotal moment. Join us on 19th March at 3pm (GMT) as Scott Briggs, Putnam, Principal, and a panel of industry experts across Inizio discuss the challenges that are often faced when bringing a treatment to market, and the solutions on how to ensure your product launch journey is tracked for success. Learn more and register here: https://lnkd.in/eiC2z3hs #ProductLaunch #LaunchPlanning #Pharma #Webinar