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What stands out for me in this @DailyMonitor article is the plan the East African Community is taking towards full revival of our tourism after the pandemic. The idea of marketing the entire region as a single destination rather than individual countries is a game-changer. This means a tourist can easily plan a trip that includes the best of each country - like trekking through Uganda's Murchison Falls, experiencing the great wildebeest migration in Tanzania's Serengeti, enjoying the natural beauty of Kenya's Maasai Mara, and then exploring Rwanda's Virunga National Park, all in one package. It simplifies travel for our visitors and shows off our rich diversity in East Africa as a single offering. Plus, there's strength in numbers. When we market as a bloc, we will negotiate better deals, set uniform competitive prices, draw in more tourists, and create a stronger and more attractive brand on the global tourism market. It is not just about increasing tourist numbers; it is about offering a unique experience that you can't get anywhere else in the world. This would, as you know, only work with a deeper cooperation between our countries for it to work long-term; sustainably. Pooling resources and sharing best practices as a bloc can only strengthen each country's tourism. It's a smart move, especially in a post-Covid world where travel/tourism is more competitive than ever. But considering how our leaders often prioritize personal agendas and selfish interests over regional development, it might take a while – maybe 50 years, for this vision to fully happen. Hopefully, by then, a new generation of leaders, more committed and genuinely interested in the development of our region, will be in place. #VisitUganda #VisitRwanda #MagicalKenya #VisitTanzania #VisitEastAfrica https://lnkd.in/dRVfCYdg