Melody Brue’s Post

Adobe just made a huge move in the B2B marketing world. Their new AI-powered marketing tool is set to be a game changer for B2B brands looking to automate and optimize their marketing efforts. As a leader in the marketing tech space, Adobe's endorsement of AI will likely accelerate adoption across the industry. B2B marketers: it's time to get up to speed on AI and learn how to strategically leverage it while still keeping that human touch. Ready or not, the age of AI in marketing is here! Source: https://lnkd.in/geanH3Y2 ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

Adobe just launched its new B2B offering, Adobe Journey Optimizer, to leverage generative AI for highly personalized buying group journeys. At the same time, Userled secured a £4M funding round to bring generative AI marketing to B2B companies. These moves are HUGE signals that generative AI is redefining B2B GTM strategies. Here’s why this is a big deal ↓ ↳ Generic marketing campaigns are not working. Adobe gets it—broad, one-size-fits-all content doesn’t cut it anymore. B2B companies need 1:1 personalization across every touchpoint, and that’s where generative AI comes in, making it happen at scale. Why you need GenAI in your GTM strategy NOW ↓ 1️⃣ Stand out with 1:1 relevancy No more months of manual work. With generative AI, hyper-personalized marketing is done in minutes—reaching prospects with content that hits at exactly the right buying stage. 2️⃣ Deliver consistent personalization across all channels Email, web, ads—ensure your message hits home on every platform. 3️⃣ Unify Sales & Marketing Efforts With direct visibility into how key prospects and accounts engage across channels, generative AI helps tighten alignment and accelerate deals. 4️⃣ Accelerate Deals The results speak for themselves. Brands using Userled have achieved higher conversion rates and stronger pipelines. Adobe expects a similar impact, predicting their AI-powered platform will tighten sales and marketing alignment to accelerate deals. As Amit Ahuja, Adobe's VP of Experience Cloud Products, stated: "Business leaders purchasing technology have increasingly high expectations for how they are engaged online." Companies not leveraging GenAI into their GTM will quickly fall behind. More insights coming tomorrow… stay tuned

🌟 Exciting news for B2B marketers - Adobe has launched Adobe Journey Optimizer B2B Edition a game-changer evolving from lead-based and account-based marketing. This innovative approach minimizes blind spots, ensuring the identification of all stakeholders and their specific interests. 🚀 AJO B2B Edition, integrated with Adobe Experience Platform, offers a holistic view of customers across various channels. Leveraging generative AI, it identifies buying groups and crafts personalized journeys for each individual with AI-generated assets. Learn more about the development here: [Link to the full article](https://lnkd.in/gzyYV4Ft) #Adobe #B2BMarketing #AI #Innovation #MarketingAutomation #SalesCycleOptimization

Last week, Adobe announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. An evolution from lead-based and account-based marketing. Now, B2B businesses can use the power of generative AI to pinpoint buying groups and craft personalized customer journeys. 🤯 You can read more here: https://lnkd.in/eUVFP2e3 #B2BMarketing #AI #GenerativeAI #CustomerJourney #Adobe #MarketingAutomation #Personalization #AJO

Adobe unveiled its B2B Journey Optimizer, using GenAI to boost marketing efficiency by identifying decision-makers. These innovations showcase AI's broad marketing impact, transforming both B2C and B2B strategies. #B2BMarketing #AI #Innovation

Adobe unveiled its B2B Journey Optimizer, using GenAI to boost marketing efficiency by identifying decision-makers. These innovations showcase AI's broad marketing impact, transforming both B2C and B2B strategies. #B2BMarketing #AI #Innovation

Adobe has announced the general availability of its Adobe Journey Optimizer (AJO) B2B Edition. For businesses that sell to other businesses, this offering will activate generative AI to help them engage customers with greater precision and drive profitable growth. Amit Ahuja, senior vice president for digital experience business at Adobe, said, “Business leaders purchasing technology on behalf of their organizations have increasingly high expectations for how they are engaged online, creating a paradigm shift for B2B marketers. Adobe Journey Optimizer B2B Edition empowers sales and marketing teams to jointly deliver digital experiences that are highly personalized through real-time and unified data, while driving efficiency and productivity gains with the latest generative AI technologies.” #generativeai #b2bmarketing #marketingautomation ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Adobe unveiled its B2B Journey Optimizer, using GenAI to boost marketing efficiency by identifying decision-makers. These innovations showcase AI's broad marketing impact, transforming both B2C and B2B strategies. #B2BMarketing #AI #Innovation

As a former B2B marketer and being ex-LinkedIn Marketing Solutions - I understand the importance of buying groups. Also as a consumer I expect relevant and real time experiences - whether that's for what I buy personally or for business. I'm excited that alongside Adobe RT-CDP B2B Edition - we now have Adobe Journey Optimizer (AJO) B2B Edition to deliver precision in how brands engage decision makers, providing sales and marketing teams a single view of buying group interactions and performance dashboards to drive tighter coordination in progressing deals. As I've always said - B2B marketing is never behind - it's just different - but you still have to remember - you're still marketing to people! https://lnkd.in/ekyn9S8T

Adobe just launched Adobe Journey Optimizer B2B Edition, a game-changing platform designed to harmonize lead & ABM marketing efforts. This innovative solution will help define decision-maker roles, personalize marketing journeys, and leverage AI-generated content to engage target accounts effectively. Check out this blog that my colleague Satheeskanna Krishnan and I wrote to help prepare your sales and marketing teams for this revolutionary tool and stay ahead of the competition. Dive in to learn more about the features and actionable steps to get ready for the release. https://lnkd.in/eggjvusM #B2BMarketing #AdobeJourneyOptimizer #SalesAndMarketing #ABM #DigitalTransformation #Marketo