Ampersand’s Post

Political ad spend for the 2024 presidential election year is estimated to grow 16% by $1.5 billion over the last Presidential election year (2020) to $11.1 billion. Read more below 🤳 #politcalforecast #directavenue #performancemarketing #tvads

See what's at stake in political advertising and how you can capture your share of the billions to be spent. #politicalads #localadsales #election24 https://ow.ly/pwHP50QgwB3

Gain in-depth insights into how advertisers can build a solid ground for political advertising for the 2024 elections 🗳️ https://bit.ly/42Prcqp

🔹 Political ad spending is reaching new heights as we approach the 2024 U.S. election cycle, with more campaigns shifting to #CTV to target swing voters. 🔹 President of SKDK Political Pia Carusone spoke with Digiday's Sam Bradley about why #CTV is becoming an increasingly popular method of reaching swing voters. Read more ⤵ https://lnkd.in/di25V-2R

This year, the advertising dollars spent on U.S. elections are estimated to grow to an astounding $16 billion, up 31.2% compared to 2020’s presidential election. TV ads spots are gonna be sparse! Here's some sound advice where to go with your message. #OTT #radioadvertising #podcastadvertising

Amidst what's already shaping up to be an intense and highly competitive election cycle, here are three vital trends political advertisers need to know to make the most of their campaigns next year: https://ow.ly/VA7630sytKc #2024trends #digitaladvertising #politicaladvertising

Amidst what's already shaping up to be an intense and highly competitive election cycle, here are three vital trends political advertisers need to know to make the most of their campaigns next year: https://ow.ly/a6VI30syqC3 #2024trends #digitaladvertising #politicaladvertising

2024 has already seen an election in India, and will see elections in the US, UK and France in the coming months - four of the largest economies in the world. With digital advertising undoubtedly becoming the prime method of reaching voters, Chris Brooklier dives into the staggering numbers of CTV in the US election so far and how it is truly revolutionizing political campaigning. There's no doubt that we will see more incredible stats in voter engagement from digital ad spend in the months to come 🚀🗳 https://lnkd.in/eY56YQE2 #AdTech #AdSpend #CTV #Elections

See attached article for ways to help your clients continue their plans at optimum levels despite all of the political activity. Please reach out to discuss ways that Media Now can help.

Optimize your media strategy in the 2024 election cycle. Learn key tactics for non-political advertisers to be heard over the political noise. Read the blog: https://hubs.ly/Q02Bq1ZL0