Election season is in full swing, and the competition for voter support is more intense than ever. While the dynamics of day-to-day campaigning might be changing, the basic fundamentals have not: Leverage data to reach your desired voters. Click below to read this piece from Ampersand's own Timothy Kay and learn more about how to embrace the challenges of the 2024 election cycle. https://lnkd.in/eEYMukmY #Ampersand #MovingTVForward #ElectionSeason #2024Election #TargetedAdvertising
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Political ad spend for the 2024 presidential election year is estimated to grow 16% by $1.5 billion over the last Presidential election year (2020) to $11.1 billion. Read more below 🤳 #politcalforecast #directavenue #performancemarketing #tvads
2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
mediapost.com
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See what's at stake in political advertising and how you can capture your share of the billions to be spent. #politicalads #localadsales #election24 https://ow.ly/pwHP50QgwB3
2024 Political Digital Advertising Outlook | Marketron
https://www.marketron.com
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Gain in-depth insights into how advertisers can build a solid ground for political advertising for the 2024 elections 🗳️ https://bit.ly/42Prcqp
The emerging role of FAST in political advertising
amagi.com
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🔹 Political ad spending is reaching new heights as we approach the 2024 U.S. election cycle, with more campaigns shifting to #CTV to target swing voters. 🔹 President of SKDK Political Pia Carusone spoke with Digiday's Sam Bradley about why #CTV is becoming an increasingly popular method of reaching swing voters. Read more ⤵ https://lnkd.in/di25V-2R
As political ad spend faucet opens, CTV media stands to be a major winner
digiday.com
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This year, the advertising dollars spent on U.S. elections are estimated to grow to an astounding $16 billion, up 31.2% compared to 2020’s presidential election. TV ads spots are gonna be sparse! Here's some sound advice where to go with your message. #OTT #radioadvertising #podcastadvertising
The 1-2-3 Punch for Local Advertisers in an Election Year: Radio, OTT & Podcasts
https://audacyinc.com
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Amidst what's already shaping up to be an intense and highly competitive election cycle, here are three vital trends political advertisers need to know to make the most of their campaigns next year: https://ow.ly/VA7630sytKc #2024trends #digitaladvertising #politicaladvertising
2024 Trends for Political Advertisers - Basis Technologies
https://basis.com
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Amidst what's already shaping up to be an intense and highly competitive election cycle, here are three vital trends political advertisers need to know to make the most of their campaigns next year: https://ow.ly/a6VI30syqC3 #2024trends #digitaladvertising #politicaladvertising
2024 Trends for Political Advertisers - Basis Technologies
https://basis.com
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2024 has already seen an election in India, and will see elections in the US, UK and France in the coming months - four of the largest economies in the world. With digital advertising undoubtedly becoming the prime method of reaching voters, Chris Brooklier dives into the staggering numbers of CTV in the US election so far and how it is truly revolutionizing political campaigning. There's no doubt that we will see more incredible stats in voter engagement from digital ad spend in the months to come 🚀🗳 https://lnkd.in/eY56YQE2 #AdTech #AdSpend #CTV #Elections
U.S. political CTV ad spend projected to grow by 600% this presidential election cycle | The Current
thecurrent.com
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See attached article for ways to help your clients continue their plans at optimum levels despite all of the political activity. Please reach out to discuss ways that Media Now can help.
Optimize your media strategy in the 2024 election cycle. Learn key tactics for non-political advertisers to be heard over the political noise. Read the blog: https://hubs.ly/Q02Bq1ZL0
Election-Year Media Strategy for Non-Political Advertising
mni.com
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Optimize your media strategy in the 2024 election cycle. Learn key tactics for non-political advertisers to be heard over the political noise. Read the blog: https://hubs.ly/Q02Bq1ZL0
Election-Year Media Strategy for Non-Political Advertising
mni.com
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