A regional grocery brand wanted to evaluate the sales impact of a local cable campaign across a specific geography based on store locations and trade radius.Ampersand conducted a linear cable study to track sales effect KPIs. Using test vs matched-market control methodology, both groups were balanced to ensure similar pre-advertising buying behavior. The study revealed that the Ampersand campaign successfully boosted household penetration by over four times the industry norm. As a result, total conversions and ROAS for the grocer increased dramatically. Insights, Meet Outcomes. #Ampersand #MovingTVForward
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⚓️🛥️We are excited to share that MRAA has featured an insightful article by Rollick's Chris Yeloushan, focusing on marine consumer trends! Check out the future of retail with MRAA's examination of buying trends and Rollick's analysis of marine consumer behavior. 🌊🛥️ Read Examining the Future of Buying on MRAA's site here: https://lnkd.in/eTBNGcAk) Or Read it on Rollick's blog: https://lnkd.in/eAGTqnbA #MRAA #ConsumerTrends #GoRollick #FutureOfBuying #RollickInsights
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"Empowering FMCG Manufacturers to Conquer Tier 1 Markets 🚀 | Revolutionizing Offline Sales Strategies! 🌐 | Elevate Your Business with Our Innovative Approach 📈 | #FMCGMarketing #Tier1Expansion #SalesExcellence 🛍️"
"In the realm of FMCG, the true connection happens on the shelves, in the aisles, where every product is a story waiting to be told. Offline sales isn't just transactions; it's the art of building relationships one shelf at a time. 🛒✨ #FMCGConnection #fmcgmarketing #fmcgsales #OfflineSalesMatters #devsalescorporation
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Developing a Retail Channel Strategy is essential to target the right buyers and consumers in your market. Picking the right accounts for your brand, opening new accounts, and working on sales will allow you to scale your business. Check out the full article here: https://hubs.li/Q02qF97n0 Key topics mentioned include: + Retail Channels + Markets and Accounts + Getting a New Retail Account + Increasing Sales + Scaling and Velocity Was this post helpful? Share these tips and tricks with your friends, or save them for later 🔖 #RetailChannel #BeverageAlcohol #ParkStreetUniversity
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🔍 Mastering Outlet Classification in FMCG In the FMCG industry, classifying outlets is crucial for effective distribution, targeted promotions, and sales optimization. Yet, the challenges of data collection and classification inconsistencies make it tough. At GeoVision Group, we offer advanced, data-driven solutions to simplify outlet classification. Our methods lead to targeted distribution, optimized sales force allocation, tailored promotions, and improved sales forecasting. Ready to gain a competitive edge? Connect with GeoVision Group to see how our innovative solutions can transform your FMCG operations. Read the full article on our website! #FMCG #OutletClassification #SalesOptimization #GeoVisionGroup #DataAnalytics #MarketStrategy #RetailSolutions https://lnkd.in/dwukRtMj
Simplifying Outlet Classification in the FMCG Sector
https://www.geovisiongroup.com
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Agriculture Business Enthusiast | Value Addition Specialist | Empowering Farmers for Higher Profits | B2B & B2C Strategies|FPO/FPC Specialist
#debate #ruralmarketing --- For small village manufacturers, an effective product distribution strategy involves focusing first on retail sales before moving on to channel partners and distributors. By initially targeting retail shops, manufacturers can maximize sales and revenue while gaining valuable insights into customer preferences and product performance. This approach helps build a solid foundation and a track record of success, making it easier to attract channel partners and distributors later on. Starting with retail allows for hands-on learning and adaptation, ensuring that by the time distributors are involved, the product is well-understood and poised for greater market penetration.
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I connect companies with ~300,000 on demand Canadian consumers via the Field Agent app to provide: Ratings & Reviews, Retail Audits, Consumer Insights, Mystery Shops & more! It’s FAST! EASY! and fits all BUDGETS!
👀 I found something about this brands displays VERY interesting: 👀 (For anyone who follows me - you know that I love to travel across the country from my laptop to find images Field Agent has captured and uploaded into the Shelfgram tool). Today I had a quick check of new displays and I found displays by Flow Alkaline Spring Water at Fortinos Supermarket Ltd. Now that in itself isn't that interesting but what I did find unique is that Flow Water was located in a total of (10) unique display locations 👀 So....as a shopper, if you didn't already think that you needed to pick up some Flow Water - now you do 👍 Retail displays have a huge impact🔥on shopper behaviours with up to 71% of our surveyed shoppers telling us they were influenced to PURCHASE A NEW PRODUCT or to SWITCH BRANDS at grocery when they saw a display in store while grocery shopping! Just image the impact when shoppers see (10) displays of the same product on shelf? If you would you like the ability to log into your laptop anytime and see what your shoppers are seeing, DM me as I can help with that 😁 Field Agent Canada Shelfgram #retailaudits #retailvisibility #insights #cpg #data #onshelfavialability Linda Irvine Trent MacDonald, CPA, CA Nicholas Reichenbach Corrie Higgins Chii Feng Alex Zhang Bradon Joel Joshua Graham
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Ecommerce store manager | I help ETSY EBAY AMAZON AND SHOPIFY store owner to turn their online store to a hub of activity through ads set up and brand building
"The success of any store depends on its ability to attract and retain customers. One of the most effective ways to do this is through promotion. Promoting a store can help increase awareness of the store's products and services, attract new customers, and encourage existing customers to return. There are many ways to promote a store, including advertising, social media, and special events. Promotions can also be used to introduce new products, clear old inventory, and boost sales during slow periods. No matter what type of promotion is used, the goal is always to increase the store's bottom line. Additionally, a well-executed promotion can also enhance a store's reputation and build a loyal customer base. In today's competitive retail landscape, it is more important than ever to invest in effective promotion. With the right strategy, a store can gain a competitive edge and achieve success. #hammeiz #HammedSalawudeen
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🛍 Increase Sell-Through Rates with Purply Retail! 🛍 Is your inventory moving as fast as it should? Purply Retail provides insights that help you optimize sell-through rates. 📈 ◾ Example: Summer dresses are underperforming. Competitors are having promotions for higher sales. ▶ Action: Introduce specific promotions to boost sales and clear inventory. Improve your sell-through with strategic promotions! Contact us for a demo: [email protected] #RetailAnalytics #SellThrough #FashionIndustry #PurplyRetail
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How are brick-and-mortar retailers leveraging the power of retail media? In this video, retail consultant Jack O'Leary covers a lot of ground to help you understand: * The basics on what retail media is * Global statistics on retail media spending * The various ways retail media is emerging in brick-and-mortar stores Stay up to date on this increasingly important advertising strategy! https://ow.ly/vA9m50Shlvi
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Interesting read for all the retail marketers in my network! 😀 What would you say if there was a way you could tie the screens in your pockets to what is in store - even with privacy rules? 🤔
Marketer I Educator I Keynote Speaker I Author I eCommerce, Retail Media, Marketplace Expert. Motorsport fanatic since I could walk.
My Seven Challenges for Retail Media 2024 has just dropped. Here it is for you free, gratis and for nothing. 49 (!) pages from yours truly about how Retail Media went from being the ‘side-hustle’ to the ‘main event’ and crossed the chasm from industry journals to full-length feature articles in the FT, Wall Street Journal and Australian Financial Review. I asked my readers and network on LinkedIn for ideas and curated those submissions in addition to my own thoughts. Alongside are ideas and learnings that stood out working with retailers and brand clients, analysts and industry stakeholders in the UK, Australia, New Zealand, France, Italy, Luxembourg, Ireland, US, Canada, Turkey, Chile, Brazil. The seven challenges are not predictions. Instead, they are ideas with nuance to help shed some light on Retail Media that are meant to be both thought provoking and help you stay ahead of the curve - here they are: #1 What is Retail Media Today? #2 Retail Media as the Trojan Horse for Marketing Transformation #3 Retail Media Reckoning #4 Measurement, Standardisation and ROI #5 Instore: Coming to a Store Near You #6 The Cambrian Explosion #7 The Big Kahuna Mega thanks to people I have quoted in here. These include (deep breath!): ->Michael Islip Grace & Co ->Viv Craske ->Andrew Lipsman of Media, Ads + Commerce -> Conor McKenna of LUMA Partners -> Russ Dieringer of Stratably -> Nick Manning -> Nick Ashley of Tesco Media and Insight Platform -> John Greca -> Frederic CLEMENT -> Prof. dr. Koen Pauwels -> Jay Friedman -> Guru Hariharan -> Roger Dunn -> Andrea K. Leigh Big thanks to clients like Alex Lawson and KINA DEMIREL whose incredible Retail Media Networks are mentioned. Also thanks to Todd Hassenfelt Mark James Mark Rodgers Jon Harding Mark Pollard, Strategy Friend Paul Stafford Kelly Stratton Nick Hinsley Jack Byrne Troy Townsend Carl Edkins Paul Brooks Tim Burrowes Cat McGinn David Tiltman Gregory Pete Robins Vinny O'Brien Guy Keeling whose influence and inspiration are in there but not called out specifically in quotes. A final thanks to John, Paul, George and Ringo - who I am sure will be delighted to be namechecked. I also mention the Cambrian Period and managed to squeeze in the phrase 'primordial soup' which has always been a goal of mine. 😀 PS - I have an AI disclaimer in the report inspired by Chris Penn there are TWO AI items in the 7 Challenge. See can you find them.
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