Join us for an insightful session on the evolving social media preferences of healthcare professionals (HCPs) and their impact on medical communication strategies. Understanding HCPs’ social media behavior is crucial for pharmaceutical companies aiming to effectively share clinical information. Recently, Medical Affairs teams have used Twitter/X for scientific exchange, but 2023’s brand safety uncertainties have led to a shift in HCPs’ social media habits. In this webinar, we’ll explore: 🔍 Trends on X and other platforms 📈 Shifts in preferred channels for scientific communication 💡 Strategies to adapt to these changes Don’t miss this opportunity to stay ahead of the curve in HCP engagement!
We hope you can join us for this LinkedIn Live with Leslie Rotz, MPS!
