MediaVillage.org’s Post

Did you know that in the 2023 recruiting season, higher education experienced a significant 40% increase in engagement time with content? The new generation of students is more informed and engaged than ever before, highlighting the importance for colleges to deliver comprehensive information and a transparent view of their programs and facilities. In contrast, traditional marketing channels like email and outdoor advertising witnessed a decline of 3%. #highereducation #highereducationmarketing #marketing

“College is like a fountain of knowledge and the students are there to drink." – CHUCK PALAHNIUK - - - University advertising remains a highly effective way to reach and engage teenagers and young adults. See five important reasons why it’s so valuable. Five Reasons Why University Advertising Is Valuable 📩👍https://bit.ly/3UuHW3O

Wondering how Media Smart UK educated young people about advertising and media literacy in 2023 and their plans to go harder and faster in 2024? “Public trust in advertising is built on the foundation of self-regulation and, I believe, is made even stronger with education which is why we must increase, the funding and support of media literacy for our young people because it works.” Says, Rachel Barber-Mack, Executive Director, Media Smart UK. Read more in our Annual Review now: https://lnkd.in/d76rq_h3

Set Your International Advertising Strategy for the Next Academic Year! As summer approaches, it's time to finalise your international advertising plans. If the UK Education Guide isn't part of your strategy yet, here's your reminder to get in touch with Jacob! The UK Education Guide is the most widely recognised school directory among parents (Non-Traditonal Buyers Research, 2023). Don’t miss out on this valuable opportunity to reach a broader audience. Contact Jacob Leng today to learn more! #AdvertisingStrategy #UKEducationGuide #InternationalEducation #ReachYourAudience #SchoolDirectory

🗯️ No one likes to sit on the sidelines and at Cyan Marketing it is no exception. It is our passion to create fulfilling opportunities to allow prospective students, current students, alumni, and most importantly campus staff to engage with the brand. For example, in collaboration with Slate Group, we have seen higher education publications become an effective way to engage these individuals consistently! Learn more about our "y": https://lnkd.in/gvT59aAs #highereducation #marketing #cyanmarketing #publications #highereducationmarketing

Struggling to find the perfect photo for your website? "Don't worry so much about having an Instagram-perfect school, but actually capture the kids that are thriving there," says enrollment marketing expert Ashley MacQuarrie. Highlighting the genuine experiences of your students connects with your audience and enhances your brand presence on your website. Hear more tips from Ashley about how your school website can drive enrollment at the link. https://hubs.la/Q02q-hMB0

🎓 Be top of the class in campus comms! Run your campus marketing campaigns using Short Codes and Keywords, or incorporate a 2-way number to allow responses from your message recipients. Find out more ➡️ bit.ly/janettxt

Any potential informative value of the SAT is almost immediately destroyed by the aggressive disingenuous marketing of the College Board and its cronies, who are aggressively hyperbolic about the value of the test. Let me point you to two recent posts to read after reading Jon's newest blog: - https://lnkd.in/eGV8jh2m - https://lnkd.in/eUpdChad https://lnkd.in/e8PVGHRp

It’s August and that means it’s time to start advertising for your college or university. It's the perfect moment to gather final applications and leads for the upcoming fall semester! We help out lots of university and colleges boost application and leads; if you're struggling with enrollment, we can help! Book a quick call to find out how we can help! 📞 https://lnkd.in/gJfNWNpT #highereducationmarketing #paidads #studentrecruitment #noeticmarketer

Interesting article here from Inside Higher Ed on the fractional chief marketing officer as an emerging position in higher ed. Small or shrinking liberal arts universities might want to consider how a fractional CMO could help stave off the effects of looming demographic and enrollment cliffs. https://lnkd.in/emHNGMTc