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Jack Myers is joined by Melanie Hamilton, Senior VP of Enterprise Sales at Comcast Advertising, from the FreeWheel Beach during the Cannes Lions International Festival of Creativity. Melanie delves into the game-changing impact of addressable advertising, reaching 64 million households with a 95% match rate. Learn how this precision tool is reshaping media strategies and merging digital accuracy with linear TV's reach. Watch below! https://lnkd.in/eSzV8kW6

Live from the FreeWheel Beach in Cannes: Melanie Hamilton on the 'Crown Jewel' of Video Advertising (VIDEO)

Live from the FreeWheel Beach in Cannes: Melanie Hamilton on the 'Crown Jewel' of Video Advertising (VIDEO)

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