MediaPost’s Post

As a rule of thumb, pharma brands should follow three key steps to promote patient centricity: • get to know their audience inside out, • provide real value to them, • connect through the channels where their customers need them to be. But there are also a few things to implement on the organizational side of the company - I put those in the carousel, swipe. #patientcentricity #organizationalchange #patientcare

🔍 Curious about the future of HCP marketing? In a thought-provoking panel session, Tailored Connections: The Power of Personalization in HCP Marketing, Kamya Elawadhi, our Chief Client Officer, joined Gunjan Aggarwal from Novartis, Silvia Schneiders Filippi from Halozyme, Inc., Lori Holland-Hancock from Merck Group, and Jack Manley, MD from Viz.ai o dive into the game-changing potential of personalization at #DPEast. 🚀 The session highlighted how tailored connections are revolutionizing healthcare marketing. If you missed it, you missed a chance to be part of a powerful conversation at Digital Pharma Series! 📣 #DigitalPharma #PharmaMarketing #PharmaLeadership #HealthcareStrategies #WeAreFierce #FierceBiotech #FierceHealth #FiercePharma #DPE2024

📱 Go-to-Market in the Age of Digital Health As digital health solutions become increasingly integral to patient care, it's crucial to ask: How should our GTM strategies evolve? 🌐 Are the traditional pharma launch tactics still relevant, or do we need a more agile and innovative approach to meet the unique demands of this fast-growing space? Let’s dive into the challenges, opportunities, and the path forward for launching digital health products successfully. 💻 I invite you all to share your insights & discuss! #DigitalHealth #GoToMarketStrategy #Pharma #HealthTech #Innovation #HealthcareTransformation #ProductLaunch #PharmaceuticalIndustry #PharmaStrategy #CompetitiveIntelligence #BusinessDevelopment #PharmaBDL #GoToMarketStrategy

Clients are [fetching] 🐾 game-changing results from their marketing efforts. Well… you asked, and we delivered! With our Prescription Measurement Report, pharma advertisers gain access to timely and ongoing real-world data measurement– essential for staying ahead in the industry. This report offers comprehensive insights into a wide array of Rx analytics, enabling in-depth analysis across products, healthcare provider (HCP) segments, individual providers, and geographic locations—all within a single interface. Get ready to work faster and smarter, assessing market opportunities, optimizing campaigns with meaningful KPIs, and measuring the true impact of your marketing efforts near real-time. Contact us for more! #HealthcareAnalytics #MarketingInsights #PurpleLab

Looking forward to making some new connections and engaging in the exciting topics being discussed at the Digital Health World Congress, this week. If you have a digital healthcare challenge you'd like to discuss, or would like to learn more about #KinneirDufort's capabilities, please drop me a line or catch me there!

Don’t approach healthcare tech solutions with a one-size-fits-all approach. Key market segments such as providers, pharma, payers, and tech overlap, but have unique challenges and differences. These challenges are what should drive your approach to GTM strategies.  What can Untangle Health help you do? 👉 frame your offerings as solutions to key business challenges. 👉 understand the complexities of each market segment 👉 collaborate and optimize partnerships  👉 gather competitive intelligence  👉 establish a strong market position  Let’s talk about how we can support your go-to-market experience.

We connect the dots for you …in your quest to discover the latest innovation, which will escalate your business goals and patient outcomes. Check out Market Connect at #HLTHUSA in Vegas! Details on our criteria and how to apply for Market Connect are below. Join us at #HLTHUSA #digitalhealthcare #healthcareinnovation #networking

What are the 𝐤𝐞𝐲 𝐩𝐡𝐚𝐫𝐦𝐚 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐧𝐞𝐰𝐬 & 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 of the first semester of 2024? A few weeks ago, I stumbled upon this amazing work by Gary Monk on LinkedIn, showcasing the main digital pharma collaborations in a single image. Brilliant! 👏 But let's be honest, this is just the tip of the iceberg. 🌐 What other groundbreaking partnerships are out there? 💡 Want to be part of the next collaboration map? 🤝 Let's inspire more collaborations together! 🚀 #digitalpharma #pharmaindustry #collaboration #innovation #healthcare

Why is patient centricity so crucial to market access strategies? In the April issue of PharmaTimes Media Ltd, Avalere's Senior Director, Brigit Kyei-Baffour, MBA, explains the importance of listening to and learning from patients throughout the drug life cycle. By doing so, companies can ensure that the therapies they bring to market are not only innovative but also accessible and aligned with real-world data points on patient needs.   Check out 'The Human League' article on page 32: https://bit.ly/4aacKMg   #Avalere #AvalereHealth #MarketAccess #patientcentricity

I got hit with a bug the second I got back- hence the delay in my 2nd day posting of Digital Pharma Series... Digital Pharma East Day 2 and September 11th As I reflect on the second day of Digital Pharma East, I’m struck by how far we’ve come in transforming healthcare through digital innovation. The sessions today showcased powerful examples of how technology and data can drive better patient outcomes, foster deeper patient engagement, and ultimately change lives. At the same time, today carries a special significance beyond the conference walls. On September 11th, we remember a day that forever changed us as individuals and as a nation. In healthcare, just as in life, we often confront challenges that require resilience, empathy, and forward-thinking solutions. Today reminds us of the importance of community, collaboration, and a shared mission to protect and care for each other. As we continue to innovate and shape the future of healthcare, let’s also honor the lessons of the past—valuing compassion, connection, and the dedication to making a difference in the lives we touch. #DigitalPharma #HealthcareInnovation #NeverForget #PatientEngagement