MediaDonuts by Aleph’s Post

We partnered with a bank that needed to add new customers from rural or low-to-moderate income (LMI) markets to comply with the Community Reinvestment Act (CRA). By using the census information provided by the client, we converted that data into a usable marketing audience to ensure the ads were delivered to the right target, drove foot traffic and website visitation for each of the bank’s branches. - 5,040,750 impressions - 172,520 total in-person visits to all their branches in 2023. Our customized approach not only led us to fulfill our client’s needs, it allowed them to understand how the households were being served and to streamline the reporting thanks to our Integrated DSP Solution. Talk to our team of experts today to see how OnSpot can drive results for your brand. #OnSpotData #CaseStudy #DigitalMarketing #Data #FootTraffic #Advertising #AttributionReporting #TargetedMarketing

🗳️ As election season approaches, understanding your consumer is more critical than ever. Nielsen Scarborough provides deep insights into local and national consumer behavior across 2,000+ categories, from shopping patterns to voting habits. Equip your team with the data needed to make informed decisions and stay ahead of the competition. Learn more!

Here's the latest on what we've baked for you in Emplifi: https://lnkd.in/ebZ5EUtM #socialemediamarketing #socialmedia #analytics #listening #competitors #emplifi

We love data in media and advertising. So, why are we ignoring what is considerably the most important data there is - a health check on our industry. I urge you to read over the 2024 Create Space Report and more importantly, share and take ACTION. "The sheer number of issues that need to be addressed may be daunting. From sexism and racism to ableism and ageism, we need to continue to battle on many fronts. But there is no room for DE&I fatigue. There’s an incredible opportunity to create an industry that’s more reflective of Australia. The industry has been working hard to upgrade its policies and approach to DE&I. Now the real work begins in translating strategy and intent, into action and behaviour at all levels." #CreateSpaceAustralia #diversityandinclusion #CreateSpaceReport #mediaindustry

Consumer Duty - Combining Consumer Data with Price & Value Metrics Webinar Join Broadridge and Boring Money for a timely review of how asset managers are responding to the challenges of Consumer Duty. In this webinar, we will share insights which will support asset managers to analyse, benchmark and evidence delivery of fair value and good consumer outcomes and walk through specific examples, touching on: Demographics Vulnerable customers Price and value How to understand the nuances of good outcomes  Link to register is below :

Here's an action that I am still digesting, so I don't have any profound thoughts yet. The FTC has launched an inquiry into 8 companies for using "surveillance pricing." Essentially the FTC alleges these companies are using "location, demographics, credit history, and browsing or shopping history" to set a targeted price. That seems like a use of technology that just aids in a standard business practice. If I run the Dean + Deluca in the lobby of the Times building, I am charging people prices very different from the prices for bait shop BBQ Clay's House of Pig sells in Tupelo. (I've eaten at both place's and I prefer the bait shop BBQ). Insurers use credit history and location as a proxy for risk in pricing their products. Now the FTC is on the prowl. More to come I am sure. https://lnkd.in/dfy2JRSP

“Consumer Data…to be Continually Reduced” 95% of US decision makers expect further signal loss in 2024 and beyond 🫥📈 In a report last month, IAB revealed the state of data among a cross-section of 500 brands, agencies, and publishers. It found: 🫥 72% expect “consumer data, including browsing history, PII, and location to be continually reduced.” 🚨 Over 80% of respondents say the makeup and structure of their organisations are being directly impacted by signal loss and legislation. 🎯 However, it's not all doom and gloom: 66% plan to increase contextual spend in response to market changes, coming out highest in terms of increase in ad spend by tactic. Our CRO Niall Moody has the full rundown - link in comments ⬇️ What path are you and your team taking in response to the year of signal loss?

ICYMI: Spontaneous shopping sprees are a thing of the past 🧐🛍 Dive in with our Market Research & Analytics Specialist, Monique Göttert here: https://lnkd.in/dxgTGEwn #ConsumerShopping #2024Trends #ConsumerSpending

Demographic data isn't just about numbers; it's about understanding the human journey. EASI Life Stages simplifies this by grouping individuals according to key life events like starting a career, buying a home, or raising a family. These clusters provide actionable insights into neighborhood compositions and consumer behaviors over time. Businesses leverage these insights for direct mail campaigns, sales strategies, and beyond. Stay informed with EASI's innovative approach to demographic analysis. https://lnkd.in/e29nyee7 #DemographicData #EASILifeStages #ConsumerBehaviors

Clickstream & Funnel Analytics use cases saw vendors like Amplitude and Mixpanel come to the fore and that worked in the monolithic environments. But that very monolithic nature lead to vendor lock-in & data lock-in. Learn and try how StarTree and Pinot helps unlock real-time analytics bringing greater flexibility and cost reduction too.